Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Why U.S. Brands Should Partner With Latinx Musicians
International Partnerships
July 31, 2020
Hollywood Branded discusses the strength of, and why, brands should be proactively building partnership strategies with Latinx Musicians.
Gabriela Medina-Toledo
Gabriela Medina-Toledo
7 min read
Generate Better Leads Through LinkedIn with Anthony Blatner
Digital Marketing
July 30, 2020
Hollywood Branded examines how B2B companies can generate better leads with LinkedIn ads from the expertise of Anthony Blatner of Modern Media.
Greg Smith
Greg Smith
9 min read
Case Study: Pride Partnerships on Instagram
Strategic Partnerships
July 29, 2020
Hollywood Branded will be looking into diversity within the LGBTQ community and the ways in which Pride was stayed alive through online brand partnerships.
Alex Ryan
Alex Ryan
5 min read
Kylie’s Kreative Kontent: A Marketing Powerhouse
Celebrity Partnership
July 28, 2020
Hollywood Branded discusses how Kylie Jenner is able to keep herself, along with her company, trending with her unique and creative marketing strategies.
Brandon Pike
Brandon Pike
5 min read
Massive Marketing Virtual Summit: The Marketer’s Content Playbook
Hollywood Branded Insight
July 27, 2020
Learn more about the Marketer's Content Playbook virtual summit and why entrepreneurs, agency and brand marketers need to attend this massive yearly event!
Stacy Jones
Stacy Jones
7 min read
30 Upcoming Diverse Productions Your Brand Should Partner With
Branded Content
July 24, 2020
Hollywood Branded dives into the history of diversity on screen and provides 30 production partnerships your brand should consider partnering with.
Allie Duke
Allie Duke
14 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.