Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Position Yourself As An Expert Through Publishing
Business Advice
May 14, 2019
In this blog post, Hollywood Branded takes a look at how you can position yourself as an expert through publishing a book from the advice and expertise of Eric Anderson.
Greg Smith
Greg Smith
4 min read
The Magical Harry Potter Brand Partnerships [Infographic]
Strategic Partnerships
May 13, 2019
Hollywood Branded shares our infographic and some additional insight on the strategic and magical Harry Potter brand partnerships.
Anna Carron
Anna Carron
3 min read
How Starbucks Went Viral From Game Of Thrones Product Placement Snafu
Strategic Partnerships
May 12, 2019
Hollywood Branded shares five of the most asked questions by reporters about Starbuck's perceived product placement appearance in Game of Thrones, and more details on the resu...
Stacy Jones
Stacy Jones
11 min read
Partnering Brands With Influencers
Social Media Strategy
May 9, 2019
Hollywood Branded examines how brands are partnering with influencers through a consultant or agency from the expertise and experience of Susanna Yee of Digital Everything.
Greg Smith
Greg Smith
4 min read
Marketing From An Influencer's Perspective
Social Media Strategy
May 7, 2019
Hollywood Branded examines the perspective of social media marketing from an influencer's perspective.
Greg Smith
Greg Smith
7 min read
Top Brand Partnerships With Avengers: Endgame
Strategic Partnerships
May 3, 2019
Hollywood Branded brings you the top brand partnerships with Avengers: Endgame.
Jessica Moore
Jessica Moore
5 min read
Hollywood Branded Insider

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Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.