Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Facebook's Year from Hell: Why Celebrities & Brands Are Cutting Ties
Social Media Strategy
August 2, 2018
Hollywood Branded discusses the PR implications of Facebook’s year of hell of negative headlines, and we’ll examine how some celebrities and brands have begun to cut ties with...
David Di Miele
David Di Miele
4 min read
Best Coffee TV Product Placements
Branded Content
July 27, 2018
Hollywood Branded talks about some of our favorite television coffee integrations, including of course, one of our own clients.
Chelsea Collins
Chelsea Collins
4 min read
Video Game Partnerships With Influencer Gamers
Branded Content
July 24, 2018
Hollywood Branded explains how video game partnerships with influencers work, and why video game streamers are so popular and successful.
JR Berghoff
JR Berghoff
3 min read
The Brand Partners Of The Mission Impossible Franchise [Infographic]
Strategic Partnerships
July 23, 2018
Hollywood Branded shares an infographic on the history of Mission Impossible's film franchises brand product placement and partnerships.
Stacy Jones
Stacy Jones
4 min read
Instagram TV: What Brands Need to Know
Social Media Strategy
July 21, 2018
Hollywood Branded discusses what brands need to know about Instagram TV, gives marketers and content creators some guidelines on how to use the new app to drive conversions th...
David Di Miele
David Di Miele
5 min read
Marketing Mayhem: What Papa John’s Can Do To Recover From A PR Nightmare
Strategic Partnerships
July 19, 2018
Hollywood Branded discusses what brands like Papa John’s can do to recover from a PR nightmare caused by its own self-created celebrity persona, and brand founder.
Stacy Jones
Stacy Jones
10 min read
Hollywood Branded Insider

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Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.