Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Podcast Episode 22: 9 Steps How Brands Use Music Video Product Placement To Increase Sales
Marketing Best Practices
September 1, 2017
Hollywood Branded's Stacy Jones discusses the steps how brands use music video product placement to increase sales and gain brand awareness affordably.
Stacy Jones
Stacy Jones
3 min read
How To Launch A Brand Through Product Placement: Kingsman & Old Forester
Celebrity Partnership
August 30, 2017
In this blog, Hollywood Branded looks at Old Forester's use of Kingsman and how to launch a brand through product placement.
Alexis Tawater-Tiedemann
Alexis Tawater-Tiedemann
1 min read
Katy Perry Product Placement, Social Influencers & Celebs: Unpacking 'Swish Swish'
Celebrity Partnership
August 28, 2017
Hollywood Branded breaks down the Katy Perry Product Placement filled music video packed with social influencers and celebrities, and why it works.
Alexis Tawater-Tiedemann
Alexis Tawater-Tiedemann
2 min read
Hyatt's "Coming Together" Charlottesville Political Advertisement
Creative Content
August 23, 2017
Hollywood Branded explores the impact of politically charged advertisements and offers ideas on how best to adapt your brand to the changing times.
Jessica Moore
Jessica Moore
3 min read
An Inside Look At Indie Films And Brand Partnerships
Strategic Partnerships
August 22, 2017
In this blog, Hollywood Branded takes a look at what makes an indie film product placement a great partnership opportunity for a brand.
Stacy Jones
Stacy Jones
2 min read
Lionsgate To Open New Studio Based Theme Park
Behind-The-Sign Of Hollywood
August 21, 2017
Hollywood Branded discusses the plans for Lionsgate theme park and how the amusement attraction will make for a perfect branding tool in film franchise synergy.
Adam Halpin
Adam Halpin
3 min read
Hollywood Branded Insider

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Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.