Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

How To Choose The Right Platform For An Influencer Campaign
Celebrity Partnership
March 28, 2017
Hollywood Branded discusses how to choose the right platform for an influencer campaign, while exploring the pros and cons of the (3) three leading social media channel option...
Stacy Jones
Stacy Jones
3 min read
4 Reasons Why Branded Content Is Better Than The Traditional Ad Spot
Celebrity Partnership
March 24, 2017
Hollywood Branded looks at four big reasons why branded content is better for brand marketers than the traditional ad spot.
Stacy Jones
Stacy Jones
3 min read
Podcast Episode 3: How To Book A Celebrity For An Event Effectively [Infographic]
Celebrity Events
March 23, 2017
In this Marketing Mistakes podcast episode, you'll find out more about 5 effective steps that you should know to book a celebrity before activating your next event sponsorship...
Stacy Jones
Stacy Jones
1 min read
Rebooting Hollywood: Why Hollywood Chooses Reboots Over Original Content
Strategic Partnerships
March 22, 2017
Hollywood Branded looks at why Hollywood chooses reboots over original content, and how Beauty and the Beast is a shining example of a reboot success story.
Stacy Jones
Stacy Jones
4 min read
Product Placement in Ireland
International Partnerships
March 21, 2017
Hollywood Branded provides the history and current marketing practice of how product placement in Ireland operates.
Adam Halpin
Adam Halpin
4 min read
139 Facts About Instagram You Should Know For 2017 [Infographic]
Celebrity Partnership
March 20, 2017
Hollywood Branded shares an Infographic that takes a look at 139 crazy facts about Instagram you should know for 2017 for your brand.
Stacy Jones
Stacy Jones
2 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.