Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Why Major Filmmakers Are Choosing TV - And Why Stars Are Following
strategy
April 17, 2017
Hollywood Branded explores the reasons why actors and filmmakers are choosing to produce content for video on demand and why it matters to brands.
Stacy Jones
Stacy Jones
5 min read
Podcast Episode 6: Steps For Successful Celebrity Event Invites [Infographic]
Celebrity Partnership
April 14, 2017
In this Marketing Mistakes podcast episode, Hollywood Branded unlocks the 6 untapped secrets to inviting celebrities to a brand's event.
Stacy Jones
Stacy Jones
2 min read
Why Cinematic Universe Storylines Are Increasingly Popular For Studios And Brands
Strategic Partnerships
April 13, 2017
Hollywood Branded discusses the history and potential of cinematic universes for product placement, and why it guarantees such a tuned-in and engaged audience.
Adam Halpin
Adam Halpin
5 min read
Geico & Guardians Of The Galaxy Team Up For Unexpected Celebrity Endorsement Campaign
Celebrity Partnership
April 12, 2017
Hollywood Branded looks at the partnership between Geico and Guardians of the Galaxy and how an unexpected cameo makes for a brilliant celebrity endorsement ad.
Stacy Jones
Stacy Jones
1 min read
Stellar Product Placement: Ben And Jerry's Ice Cream Stars In Deadpool Teaser
Celebrity Partnership
April 10, 2017
Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.
Stacy Jones
Stacy Jones
2 min read
A Video Guide To The Basics Of How Product Placement Works
Strategic Partnerships
April 9, 2017
In this blog, Hollywood Branded shares a video guide to the basics of how product placement works to engage consumers - and drive new business sales!
Stacy Jones
Stacy Jones
1 min read
Hollywood Branded Insider

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Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.