We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.
We've written so many blog posts on TikTok and it is indisputably the hottest social platform out right now. With a wide range of options in content creation, it creates opportunities for influencers to connect with their followers in so many different ways.
Its popularity is naturally born out if it's creative output but now it has achieved the purpose it set out to achieve from the start - branded content and advertising. Now that it is running the game, TikTok recently rolled out a list of new rules and restrictions for advertising on the platform. In this blog, Hollywood Branded shares the latest updates in advertising on TikTok and what that means for your brand.
With its initial rollout in 2016, the app has changed names a few times along with ownership but by 2019, the app that we now know as TikTok had begun making waves. Picking up steam immediately with a primarily Gen Z audience, the app demonstrated it would quickly become a major marketing tool as it allows endless room for creativity. The last year proved to be a major turning point for TikTok simply because it was something to do when everyone was stuck inside their homes - create videos of well-edited material and learn dance challenges.
Marketers have found massive success with the campaign in through a multitude of ways including dances, trends, and challenges. However, where TikTok was once the wild west of social media marketing, the app is beginning to crack down with new regulations and policies that will have a huge impact on how brands market through the app and even who gets to do so at all.
Transparency is also new feature being emphasized in TikTok advertising. As most readers are probably familiar with at this point, influencers are required to use the hashtag #ad or #sponsored so they're legally required to differentiate between content that that is a paid endorsement as opposed to their genuine opinion. This rule has been longstanding on all social platforms for some time now and TikTok is now taking it to the next level. Whenever an influencer uses either hashtag in their content, the platform will automatically move it to the very front of the caption to clarify that the content being viewed is definitely branded content.
TikTok specifically states that any branded content for any of the industries above are now allowed on the platform. This is certainly due to the fact that with the giant platform that it has become, the app is very sensitive about maintaining integrity and keeping the app from becoming a giant amalgamation of advertising content. It is still first and foremost a home for creative content.
The following brands are restricted to 18+ Targeted Ads via TikTok For Business:
Now is a good time to rethink your strategy. It's best not to risk being banned from TikTok but rather strategize your social content elsewhere. Fortunately with Instagram reels, you can create content that is just like TikTok but on a platform that has less harsh restrictions.
Curious to learn more about the impact that TikTok has made on entertainment and pop culture? There's no better way to better prepare yourself for how your brand can engage and advertise on the medium! Check out these other blog posts we've written on the subject...
Ready to work with influencers across multiple social platforms? Check out our guide on social influencer partnerships - it's packed with helpful information and completely free!