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    Greg Smith

    Recent Posts

    Streaming Service Reduces Ads In Favor Of Branded Content

    Posted by Greg Smith on October 2, 2018 at 12:03 PM

    Hulu Drops Advertising In Favor of Brand Integration

    Perhaps the biggest change in the way we engage with media is the ability to stream video content, shifting away from the traditional television. Keeping up with the change in the medium, commercial ad breaks have become increasingly shorter- with ads decreasing from segments of 30 seconds to only 18 or sometimes even shorter.

    It's clear that viewers are less interested with watching commercials than ever. How then will marketers continue to reap the benefits of one of the most expensive outlets of advertising? In this blog post, Hollywood Branded examines the changing landscape of television advertising, focusing on the new direction Hulu announced, as the streaming service will be reducing traditional ad breaks in favor of branded content.  



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    Topics: Product Placement & Branded Content

    4 Ways Brands Use Podcast Advertising To Drive Sales

    Posted by Greg Smith on September 28, 2018 at 4:44 PM

    Advertising And Product Placement In Podcasts

    For a long time, common questions you'd hear people ask in passing conversation have typically included TV, music and movies. And now a new conversation starter has firmly placed itself in the ring: what podcasts do you listen to? Since the NPR podcast, Serial, took the world by storm in 2014, podcasts have become one of the most popular forms of entertainment and news media.

    As the market for podcasts has expanded, so has the ability for advertisers and podcasters to collaborate and effectively support each other. In this blog, Hollywood Branded examines 4 ways brands use podcast advertising to drive sales, and discusses the benefits of marketing through the medium of podcasts.



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    Topics: Product Placement & Branded Content

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