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    Marketing Mayhem: What Papa John’s Can Do To Recover From A PR Nightmare

    Posted by Stacy Jones on July 19, 2018 at 2:36 PM

    Brand Marketing Mayhem: What Papa John’s Can Do To Recover From A PR Nightmare

    So what do you do as a brand if your entire image is wrapped around one individual... and the partnership goes wrong? Do you put your head down like an ostrich and try to weather the storm ... or do you start looking for different eggs to put in your basket, and grab onto other properties and individuals who can help give you a quick brand lift while sharing your message of brand beliefs which (hopefully) counter those of whatever happened that went wrong.

    Such is the case of Papa John's at this moment in time. In this blog, Hollywood Branded discusses what brands like Papa John’s can do to recover from a PR nightmare caused by its own self-created celebrity persona, and brand founder. 



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    Topics: Strategic Partnerships, Public Relations, Product Placement & Branded Content, Business Advice

    How We Create Team Motivation For Employees And Interns

    Posted by Chelsea Collins on June 29, 2018 at 8:33 AM

    A Look Behind Our Curtain

    Every company strives for employee comradery. It doesn’t matter what industry you’re in, a positive work environment ultimately breeds better quality of work. Here at Hollywood Branded, we take this cohesiveness very seriously. In fact, when interviewing with us, after an initial one on one interview, we bring potential employees in again for a group interview with the team where we all determine whether or not this person will vibe with the group.

    Once you’re here, that dedication to teamwork doesn’t stop, and it’s this mindset that motivated us to start what we call the ‘Thank You Box.’ In this blog, Hollywood Branded offers insight on how we create team motivation for employees and interns using a method we use to motivate and show appreciation for each other, culminating in a more positive and productive work environment. 



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    Topics: Business Advice

    How Cyber Fraud Almost Ended Our Agency (A Learning Lesson For Agencies & Brands)

    Posted by Stacy Jones on June 11, 2018 at 9:09 AM

    MONEY ALL GONE TO HONG KONG

    There are a lot of titles I played with, such as "How My Agency Unwittingly Funded Buying Guns For Gang Warfare In Nigeria" and "Facing Cyber Fraud - My Midlife Crisis As A Business Owner" or "Is This The End Of My Company."  And unfortunately they are all based on reality.

    Because something really bad happened to my agency, and it was something I could have MAYBE avoided if I had just known what to look out for.  And I want to make sure now that ALL companies - brands and agencies alike - protect themselves from having this happen to them.  It's a rough story, but at the end of the day... we are still here alive and kicking, and fighting harder than ever to be the best agency we can be for our clients.  In this blog, I am sharing a very personal inside look at what happened to Hollywood Branded, and how to protect from cyber fraud happening to your company.



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    Topics: Business Advice

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