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    Managing Agency Relationships With Brands

    Posted by Greg Smith on April 11, 2019 at 9:00 AM

    A Third Party Makes A Better Party

    A strange relationship exists between brands and agencies where they need each other but don't always understand the nature of the other. For this reason, a lot of partnerships between the two can easily go south if expectations are not properly managed.

    For this reason both parties can benefit from a neutral third party who understands how agencies work and can assess their progress if the brand is unable to see the full picture. In this blog post, Hollywood Branded examines how brands can benefit from a consultant dedicated to managing agency relationships from the expertise and experience of Suzanne Brown.

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    Topics: Business Advice, Podcast Interviews

    Developing Smarter Marketing Programs

    Posted by Greg Smith on March 28, 2019 at 9:00 AM

    Gone Fishing

    Marketing is both constant and evolving all the time - while some practices are tried and true, others must always adapt to ever-changing climate. For better or worse, media sources often cite millennials as changing the landscape of businesses and how they function - be it through new digital processes or "killing" businesses that fail to compete as time goes on.

    Regardless of what the cause is, it's crucial for brands to always be implementing new strategies to increase both their awareness and ROI. In this blog post, Hollywood Branded examines how brands can effectively develop smarter marketing programs through the expertise of Futurety's Sam Underwood.

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    Topics: Business Advice, Podcast Topic

    Law And Privacy Order With Richard Chapo

    Posted by Greg Smith on March 21, 2019 at 9:00 AM

    Every Move You Make, Every Step You Take

    After several recent major cases of cyber fraud occurring (particularly the Cambridge Analytica breach on Facebook), people are more apprehensive and skeptical of cyber security than ever before. The advent of highly optimized digital ads being informed by user history doesn't help in combating this paranoia either. 

    If you're a California resident, the hot topic in 2019 is the new California Consumer Privacy Act that goes into effect this next January and has been described as GDPR light for the United States and how it's going to impact the majority of online businesses that gather personal data from residents in California. In this blog, Hollywood Branded examines cyber law and privacy order from the expertise and experience of attorney of Richard Chapo.

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    Topics: Business Advice

    Gender Bias And Female Targeted Marketing

    Posted by Greg Smith on March 14, 2019 at 8:03 AM

    Cheers To Inclusion

    At the beginning of this year, AdAge announced that "sobering times were ahead for many alcohol brands" and as trends in supply and demand ebb and flow, it can be difficult to account for the most effective and successful ways to target your core audience. But what if so many brands have been missing the mark by targeting the wrong audience in the first place?

    Statistics do indicate that male audiences are a key demographic to alcohol brands but what about women? One of our latest podcast interview guests would argue that marketers have missed the mark entirely by neglecting to appeal to female demographics. In this blog post, Hollywood Branded examines alcohol brands' gender bias and female targeted marketing from the experience of Pomp & Whimsy's Dr. Nicola Nice.

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    Topics: Business Advice, Podcast Topic

    Developing Effective Sales Strategies With Anthony Kirby

    Posted by Greg Smith on February 21, 2019 at 10:31 AM

    Increasing Sales & Productivity

    Every brand wants to increase sales and productivity and that's probably what brought you to this blog in the first place. But so often it's easy to miss the forest for the trees in this quest to improve revenue. 

    How then does a band improve their sales strategies? In this blog post, Hollywood Branded examines how to develop effective sales strategies from the experience and expertise of Anthony Kirby from the podcast #DifferenceMaker. 

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    Topics: Business Advice, Podcast Interviews