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    Companies Get Massive Brand Recognition With SNL Product Placement Parody Fun

    Posted by Alexis Tawater-Tiedemann on October 13, 2017 at 9:40 AM

    America's Favorite Sketch Comedy Can Be A Brand Marketer's Dream Come True

    SNL has become one of America's favorite pastimes. Whether it makes light of heavy political times or parodies the latest movies, the show continues to be a fan favorite and took home nine Emmys in the 2017 award ceremony, proving they are still incredibly relevant.

    For as long as the show has been around, it has been making parodies of pop culture, celebrities and of course advertising. In this blog, Hollywood Branded looks at the top 5 times SNL Product Placement parody of popular advertisements and how it leads to massive brand recognition.



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    Topics: Creative Content, Digital Marketing, Celebrity Initiative, Strategic Partnerships

    Snapchat Debuts New "World Lenses" With Huge Brand Sponsorship Potential

    Posted by Alexis Tawater-Tiedemann on October 11, 2017 at 2:01 PM

    How Snapchat's New Feature Creates An Augmented Reality - That Can Be Branded

    Snapchat recently debuted their new world lens feature, which allows users to interact with 3D objects that appear and are anchored seemingly in the real world. And at Advertising Week's New York conference, the social media platform announced its new advertising platform that will allow brands to create sponsored world lenses.

    Brands are already taking advantage of this, with Warner Bros. using the feature to advertise their new Blade Runner 2049 and Bud Light creating their own world lens - and there are undoubtedly more to come. In this blog, Hollywood Branded looks at the launch of Snapchat's new "World Lenses" feature and its massive brand sponsorship potential. 



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    Topics: Creative Content, Digital Marketing, Social Media Strategy

    Spike Rebrands As Paramount With Original Cable Series

    Posted by Alexis Tawater-Tiedemann on October 9, 2017 at 9:49 AM

    How Spike TV Is Rebranding And Fighting For Cable Viewers

    Okay, at this point we all know that streaming services are coming full force after cable networks. And by now, you've likely noticed that many people are "cutting the cable" in favor of a streaming service or a bundle of them, as has been a recent trend. And the quality of content from streaming services is phenomenal.  This year alone, HBO led the Emmy's with 29 wins, Netflix followed closely with 20, and Hulu took home the top prize for A Handmaid's Tale.

    However, broadcast and cable networks aren't ready to go down without a fight. Many, like NBC and FX have been bouncing back with great shows. Others are rebranding their entire network, and preparing to release some killer original cable content. In this blog, Hollywood Branded looks at how Spike is fighting cord cutters with their recent rebranding as Paramount Networks and the original cable series they will be releasing as they fight for viewership.



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    Topics: Creative Content, Digital Marketing

    How UPS Took Celebrity Branding Partnerships To The Next Level

    Posted by Alexis Tawater-Tiedemann on October 2, 2017 at 10:57 AM

    Taylor Swift Branded UPS Trucks Cause Double Takes

    Unless faced with no access to the internet or social media, most know by now that Taylor Swift's new album will be released in November - and she has adapted a new bad girl persona to go with it. In her words, "The old Taylor is dead."  And one brand is supporting her full throttle.

    Launching ahead of her new album release, UPS trucks branded with her Reputation album cover have been delivering packages all over the U.S. and in a unique twist, will be the exclusive delivery method for her new album to her fans. In this blog, Hollywood Branded looks at the celebrity branding partnership between Taylor Swift and UPS and the benefits to both.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    New Celebrity Endorsement Ad: Millie Bobby Brown Channels Old Hollywood 

    Posted by Alexis Tawater-Tiedemann on September 27, 2017 at 9:44 AM

    The Stranger Things Star Recreates Iconic Converse Moments

    Stranger Things was one of the biggest breakout hits of 2016 (with some killer Eggo product placement) and its highly anticipated second season is back this October. And the star of the show, Millie Bobby Brown, who plays the strange but awesome heroine "Eleven," has become a massive rising celebrity because of it.

    For their back to school campaign, Converse has harnessed Brown's celebrity status as well as the iconic power of Chuck Taylors to create a powerful ad campaign. In this blog, Hollywood Branded looks at how Converse's new celebrity endorsement ad from Millie Bobby Brown channels Hollywood in a classic style.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

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