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    New Celebrity Endorsement Ad: Millie Bobby Brown Channels Old Hollywood 

    Posted by Alexis Tawater-Tiedemann on September 27, 2017 at 9:44 AM

    The Stranger Things Star Recreates Iconic Converse Moments

    Stranger Things was one of the biggest breakout hits of 2016 (with some killer Eggo product placement) and its highly anticipated second season is back this October. And the star of the show, Millie Bobby Brown, who plays the strange but awesome heroine "Eleven," has become a massive rising celebrity because of it.

    For their back to school campaign, Converse has harnessed Brown's celebrity status as well as the iconic power of Chuck Taylors to create a powerful ad campaign. In this blog, Hollywood Branded looks at how Converse's new celebrity endorsement ad from Millie Bobby Brown channels Hollywood in a classic style.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    4 Social Media Platforms You Should Use - That Your Brand Probably Isn't

    Posted by Alexis Tawater-Tiedemann on September 25, 2017 at 10:52 AM

    These Lesser Known Platforms Boost Your Social Media Marketing 

    Most brand marketers understand the importance of social media giants such as Facebook, Instagram and Snapchat. However, there are tons of other platforms out there that can help you reach audiences your brand may not be able to target on the major social media networks.

    In fact, if you have niche demographics to target, there are quite a few social platforms that speak directly to very specific audiences. In this blog, Hollywood Branded takes a look at 4 social media platforms you should use that most brand marketers may not know about.



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    Topics: Digital Marketing, Social Media Strategy

    Game Of Thrones New Celebrity Ad Campaign For Dolce & Gabbana

    Posted by Alexis Tawater-Tiedemann on September 18, 2017 at 9:41 AM

    How This Season's Most Talked About Characters Take Over Latest Ads

    Game of Thrones is not just a television show, but a phenomenon. The series has reached insane heights, with some episodes garnering up to 25 million viewers. This is Super Bowl sized TV.  And as the story reaches its apex this season with only one season to go, two of its biggest stars, Jon Snow and Emilia Clarke have become two of the most talked about people on the internet.

    Brands know this, and the luxury brand Dolce & Gabbana has built their latest ad campaign around their star power. In this blog, Hollywood Branded looks at the newest Game of Thrones celebrity ad campaign for Dolce & Gabbana featuring Kit Harington and Emilia Clarke.



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    Topics: Celebrity Initiative, Digital Marketing

    5 Ways How To Spot Fake Instagram Followers: Part 2

    Posted by Alexis Tawater-Tiedemann on September 6, 2017 at 7:41 AM

    Why Knowing Is Valuable For Brand Marketers

    It may seem silly. It may seem unreal. But social media followers can indeed be purchased. But after all, in a world where social media influencers make a lot of money working with brands, it doesn't seem so far fetched.

    Instagram is one of the biggest social platforms that brand marketers can use to tout their product. But if a brand marketer is partnering with a social influencer whose followers aren't real, the brand might as well be throwing their money away. In this blog, Hollywood Branded shows you 5 ways how to spot fake Instagram followers on a social influencer's profile and why it matters.



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    Topics: Digital Marketing, Social Media Strategy, Social Influencers

    Popular Songs In Commercials: Walmart, Hyundai & Samsung

    Posted by Alexis Tawater-Tiedemann on September 4, 2017 at 10:24 AM

    How Music Marketing Licensing Can Be As Influential In Ads As Celebrity Endorsements

    Music has always been an important part of advertising and marketing. From product placement in music videos, to tour sponsorships, to becoming the driving force of a TV or radio spot, music can drive both a marketing campaign and resulting consumer engagement through the roof.  

    In the latest top digitally engaging ads (measured by number of online views and social interactions), brands do just that with music from The Black Keys, The Youngbloods and Neil Diamond. In this blog, Hollywood Branded looks at top performing ads and how popular songs in commercials are used to increase consumer engagement for the brand marketing campaigns. 



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    Topics: Digital Marketing, Public Relations, Creative Content

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