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    Case Study: What Brands Can Learn From Creating A New Brand Identity

    Posted by Dumisa Moyo on September 5, 2018 at 8:36 AM

    Modernizing Your Brand Can Yield To Major Sales And Awareness Changes

    Sometimes a brand just needs a few tweaks to make it become a pop culture sensation. And those tweaks may involve the overall brand identity.  One such brand that experienced a complete turnaround by getting a full makeover was the Anime Expo, a meteoric, four day event celebrating Japanese pop culture and entertainment. Not only is it an anime centric cesspool hosting hundreds of thousands of fans, but it just might be the holy city for would be anime cultists. The dedication is real.

    With the majority of these fans setting aside months of planning and networking for this event alone, the result is the amoebic construction of a global community obsessed with one ideal. But before the brand makeover, there was a disconnect and the powerful potential of the expo was languishing. In this blog, Hollywood Branded shares how one branding company completely rebranded and evolved the brand identity of an event to make Anime Expo become the top anime convention in the world.  



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    Topics: Event Activations, Digital Marketing, Inbound Marketing

    Brand Partnership with Travel Influencers

    Posted by Bree Bregman on August 29, 2018 at 4:42 PM

    Opening The Doors To An Escape From Reality

    In today’s digital era, many adults have shifted away from ‘traditional’ careers, deciding instead to tap into more creative outlets in order to make a living. From live-streaming video games to vlogging about veganism, creators are finding that making money doesn’t require anything more than an idea and a camera.

    Watching someone else skydive in New Zealand or explore the cuisine in Japan allows us to leave our worries behind and experience something new, even if just for a few moments. Unlike other social media influencers comfortably nested in niche markets, such as beauty vloggers with a mostly younger, female audience, or gamers with a very male-dominated audience, travel vloggers appeal to anyone. And that has opened the door to a very specific type of influencer, the travel influencer. In this blog, Hollywood Branded will explore which brands and top travel influencers are partnering together, and why these partnerships work to drive awareness for travel related brands and beyond.



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    Topics: Digital Marketing, Social Influencers, Product Placement & Branded Content

    The Top Entertainment Influencers and Branded Partners

    Posted by Justin Holvey on August 15, 2018 at 1:34 PM

    They Are More Than YouTubers

    Do you ever go down the YouTube rabbit hole? I know I have, and a lot of the videos I can't stop binging fall under the category of Entertainment videos. Forbes has released their list of the top Entertainment influencers, and all of these people have one thing in common:  millions of people can't stop following their every move.

    YouTube is not the only thing these men and women do, it is just the beginning of how they share their daily lives. From books to TV shows, these self-made digital stars are doing it all, and brands who pay them are a big part of how they can profit from their self made lives is all made possible. In this blog, Hollywood Branded looks at Forbes' list of the Top 10 Entertainment Influencers and the brands they have partnered with.



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    Topics: Strategic Partnerships, Social Media Strategy, Digital Marketing, Social Influencers

    The 15 Best Digital Software Marketing Tools To Create Content That Sky Rocket Social Engagement

    Posted by Angelic Sanoy on August 7, 2018 at 8:10 AM

    Helpful Tools Matter In Creating Successful Social Posts

    With billions of buzzing activity across social media platforms, it's very hard to have your brand stand out unless you're an icon or a celebrity. And aside from competition, social site algorithms are getting tougher in filtering content that appears on your follower's newsfeeds.
     
    So that means when they DO see your content, it better be top notch.  And that means you need to have a plan in place on how to most easily create content.  Which is something our agency has worked on for years now, to varying degrees of success, and we've finally nailed down a process that works for us. In this blog, Hollywood Branded shares the 15 best digital software marketing tools to create content we've discovered that can help your content generate likes, comments, shares and calls-to-action from your social networks.  


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    Topics: Social Media Strategy, Creative Content, Digital Marketing

    Top Brand Partnerships With Deadpool 2

    Posted by Jessica Moore on June 12, 2018 at 12:17 PM

    How The Merc With A Mouth Mastered Marketing

    He's back, and bigger than ever (his words, not ours), but this time our favorite anti-hero boasts even more fourth-wall breaks, pop culture references, and brilliant marketing campaigns.

    In his wake are a flood of marketing savvy brands who jumped on the opportunity, and strapped in to partner with one of the box office blockbuster guaranteed hits of the summer.  In this blog, Hollywood Branded will explore the top brand partnerships with Deadpool 2, and how out-of-the-comic panel thinking made each campaign memorable...



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    Topics: Strategic Partnerships, Social Media Strategy, Creative Content, Digital Marketing