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    What Is Amazon's New Social Media Platform & Why Does It Matter?

    Posted by Alexis Tawater-Tiedemann on August 9, 2017 at 7:57 AM

    How "Spark" May - Or May Not - Change Social Media & Online Shopping

    Amazon recently introduced their new social media platform that incorporates Amazon shoppers' purchasing habits into a social media sharing site. Similar to Pinterest but far more involved, Spark may just change the way we shop AND use social media.

    Which is what marketers are seeking, as evidenced by influencer marketing and brands who are eager to try to make direct response advertising work. In this blog, Hollywood Branded takes a look at Spark, Amazon's new social media platform and what it means for both consumers and brand marketers.

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    Topics: Celebrity Initiative, Digital Marketing, Social Media Strategy

    Sofia Vergara Launches New Celebrity Brand For A Great Cause

    Posted by Alexis Tawater-Tiedemann on August 7, 2017 at 6:58 PM

    How The Modern Family Star Plans To Both Clothe & Empower Women

    Sofia Vergara is one of the most well-known faces in Hollywood right now. Best known for her sexy but goofy character Gloria on the hit TV comedy Modern Family, Vergara is also the face of Pantene hair care. However, her latest endeavor is a powerful move for the budding entrepreneur.

    EBY, her new underwear delivery service that officially begins in September, will function similar to services like BirchBox and Fabletics, but with one major difference - a percentage of sales will go to a non-profit organization that invests in women entrepreneurs all over the world. In this blog, Hollywood Branded looks at how Sofia Vergara launches new celebrity brand for a great cause with EBY's new underwear delivery service.

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    Topics: Celebrity Initiative, Digital Marketing

    Ikea Combines Snapchat & Digital Influencers In Back-To-School Campaign

    Posted by Alexis Tawater-Tiedemann on July 27, 2017 at 7:57 AM

    How The Swedish Furniture Company Is Harnessing The Power Of Social Celebrities

    The stylish furniture company that you can famously assemble yourself (most of the time) thrives on their back to school season. From freshmen moving into their first dorm to seniors getting a new apartment with affordable furniture, IKEA's modern design and transportable furniture is a go-to.

    This season, IKEA is looking to comedy-music duo Superfruit, aka real life roommates and Pentatonix members Mitch Grassi and Scott Hoying, to capture millennial audiences via Snapchat. In this blog, Hollywood Branded looks at how IKEA uses social influencers and Snapchat for a perfect back-to-school campaign.

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    Topics: Digital Marketing, Social Media Strategy, Social Influencers

    Hulu & HBO Team Up For SVOD Strategic Partnership

    Posted by Alexis Tawater-Tiedemann on July 17, 2017 at 8:27 AM

    How The Streaming Giant Will Now Be Bringing You Game Of Thrones

    Just in time for the Game of Thrones madness, Hulu has announced that they will now offer HBO and Cinemax subscriptions as add-ons through their premium subscription. This is big news for both companies, as it will only amplify both brands and their product placement.

    In this blog, Hollywood Branded looks at the new strategic partnership between HBO and Hulu and what this deal means for streaming content.

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    Topics: Creative Content, Digital Marketing

    When Brand Marketing Goes Wrong: Kendall & Kylie's T-Shirt Disaster

    Posted by Stacy Jones on July 13, 2017 at 9:11 AM

    How The Young Social Media Celebrities Messed Up - And The Lesson Learned

    Kendall and Kylie Jenner are some of the biggest names in the world right now, reaching billions of followers daily across their multiple social media accounts. They have capitalized on their family's fame and their fashion line is wildly popular, selling tons of product even at designer prices.

    However, in their latest misstep, just months after Kendall's Pepsi ad scandal, the Jenner sisters are again in hot water after some tasteless t-shirts received wild backlash. In this blog, Hollywood Branded looks at the Jenner sisters' latest brand marketing slip-up and how brands can avoid this mistake when brand marketing goes wrong.

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    Topics: Celebrity Initiative, Digital Marketing, Social Media Strategy

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