How "Spark" May - Or May Not - Change Social Media & Online Shopping
Amazon recently introduced their new social media platform that incorporates Amazon shoppers' purchasing habits into a social media sharing site. Similar to Pinterest but far more involved, Spark may just change the way we shop AND use social media.
Which is what marketers are seeking, as evidenced by influencer marketing and brands who are eager to try to make direct response advertising work. In this blog, Hollywood Branded takes a look at Spark, Amazon's new social media platform and what it means for both consumers and brand marketers.