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In 2019, there's no denying the need for a brand to have a strong presence in social media but it can be daunting to and some smaller brands may not know where to begin. The task of effectively utilizing social media poses a lot of questions that agencies can help you with but you still need to have an idea of what you're looking to achieve before you open that door.
Leveraging social media to position your brand for success is not an easy feat but it is truly rewarding in today's social climate. In this blog post, Hollywood Branded examines the best practices for positioning yourself as an expert through social media from the experience of UpMyInfluence's Josh Elledge.
AI In Today's Market
When we hear words like "artificial intelligence" and "automation," smaller brands and business owners may become uncomfortable with the daunting and futuristic ring to these words. But if you look at the way that various brands have been marketed to you (for several years now), it's actually just a very common component of most marketing departments in our current climate.
Recently our CEO Stacy Jones sat down and spoke with an expert in automation who demystified the inner workings and method to successful automated marketing. In this blog post, Hollywood Branded examines the best practices for automated marketing from the expertise and experience of Magnus Unemyr
Influencing Is More Than Just Impressions
Influencer marketing is an ever-changing landscape and poses so many questions for brands - even more so if your brand has minimal experience in the field. While impressions were sought after in the initial advent of this corner of marketing, they have more recently proven to be less effective.
Experts like Keith Stoeckeler would further argue that influencer marketing is most effective when utilized beyond the goal of just awareness. In this blog post, Hollywood Branded examines the best practices for using influencer marketing to create brand partnerships from the expertise and experience of MKTG's Keith Stoeckeler.
Digital Marketing And Your Brand
Every business knows that there is always room for improvement in marketing your brand but sometimes, it can be overwhelming. Many business owners feel that their business doesn't need to utilize digital marketing or social media, especially if their company performed just fine before digital marketing became an expectation.
Though it is unavoidable to acknowledge that all brands need to take advantage of digital marketing practices to contend with current and upcoming competitors. In this blog post, Hollywood Branded examines how to develop digital marketing strategies for your brand's success from the experience and expertise of Naresh Vissa from Krish Media & Marketing.
Identifying The Right Agency
In a perfect world, we would all love it if it were possible to solve every problem your brand was hit with was one that you could perfectly handle on your own. Realistically though, you will face curve balls that will require help from an agency.
Brands will often turn to agencies (like ours) to help them with a multitude of issues like securing deals, improve procedures, solving problems and adapt new methods. But often, the relationship with the brand and agency may sour and end before the reason the agency was brought is fully resolved. In this blog post, Hollywood Branded examines how to hire the best agency from the experience and expertise of North Side Metrics' Dave Rohrer.