Creating Your Own Content - Or Letting Someone Else Do It
Today, one of the best ways to reach a hyper engaged audience is by having your brand be embedded in the social media content your targeted consumer views throughout the day. One option all brands should be exploring is creating their own content – but the reality is what you produce will only be shared within your own social universe.
So what’s a brand to do if they want to reach new viewers and potential purchasers? Partner with someone else who already has the market cornered. There are several options – you can work with a blogger to have your product reviewed and written about; or develop a relationship with a social influencer to have your brand incorporated into a photo, gif or video. Or a third option is to work with a content producer and digital platform to have your logo and brand become part of the content they are creating AND distributing.
In this blog Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite content producers are to work with.