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    How To #33: 4 Steps To Get Branded Video Content Created & Shared

    Posted by Stacy Jones on September 21, 2016 at 8:49 PM

    Creating Your Own Content - Or Letting Someone Else Do It

    Today, one of the best ways to reach a hyper engaged audience is by having your brand be embedded in the social media content your targeted consumer views throughout the day.  One option all brands should be exploring is creating their own content – but the reality is what you produce will only be shared within your own social universe.

    So what’s a brand to do if they want to reach new viewers and potential purchasers?  Partner with someone else who already has the market cornered.  There are several options – you can work with a blogger to have your product reviewed and written about; or develop a relationship with a social influencer to have your brand incorporated into a photo, gif or video.  Or a third option is to work with a content producer and digital platform to have your logo and brand become part of the content they are creating AND distributing. 

    In this blog Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite content producers are to work with.

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    Topics: Social Media Strategy, Marketing Best Practices

    How To #23: 4 Steps To Partner For 'Free' With A Movie To Create Unique Ad Content

    Posted by Stacy Jones on July 13, 2016 at 2:28 AM

    Movie Partnerships Create Consumer Engagement - Big Time

    One of the best ways to engage consumers through entertainment is with a quality entertainment partner such as a feature film. And best yet - brands can do this with NO FEE paid to the content owner.  The silver screen is a mega example of a large-scale promotion for a brand, so it needs some strategic thought.  

    These types of strategic content partnerships can extend well beyond the silver screen with the opportunity to leverage TV content, SVOD and even music videos.  In this blog Hollywood Branded looks at four key steps for brands to better understand and maximize an advertising partnership with a movie partner.

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    Topics: Strategic Partnerships, Marketing Best Practices

    How To #16: Make Your Product Placement Positive For A Home Run

    Posted by Stacy Jones on March 8, 2016 at 11:36 PM

    They Want Your Brand

    The hottest TV show in Hollywood has an opportunity to feature YOUR brand – with a major character! Before jumping up and down with Glee (yes, even that show too featured product placement in both a positive anda  negative light), the brand manager needs to do a little detective work.  

    The first step? Know the scene the brand will be featured in and ask for the entire script – or at least the script pages featuring the brand.  Key information to find out:  Will the brand usage reflect in a positive manner? In this blog post we share steps to take to help make your product placement a positive experience for sales impact.

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    Topics: Marketing Best Practices

    How To #14: Four Ways To Engage Consumers Through Fashion Partnerships

    Posted by Stacy Jones on January 12, 2016 at 1:11 AM

    A Fashionable Advantage

    Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.

    With NY and Los Angeles Fashion week in February, we share a few options for brand marketers to leverage fashion - and celebrity - to create consumer engagement, and look into why fashion is such a sales driver.

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    Topics: Event Activations, Social Media Strategy, Marketing Best Practices

    Mistake #21: Not Utilizing Social Media at Brand Sponsored Events

    Posted by Stacy Jones on September 2, 2015 at 9:49 AM

    Making Sure People Know You Were There

    There is a tremendous amount of hard work that goes into creating an event whether you are hosting it yourself or jumping on as a sponsor – booking the venue, organizing the vendors, booking talent to bring in more excitement, building activation stations on site, coordinating staffing, ensuring media will attend and cover - the list is somewhat endless.

    To truly optimize all the hard work, brand managers need to create noise and buzz leading up to and surrounding the actual event, with the use of social media at events being the driving tool. We provide a guide to 11 ways brand managers can use social media to make an event a success.

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    Topics: Social Media Strategy, Marketing Best Practices

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