The Celebrity Stamp Of Approval
With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix. There is no question about the extraordinarily high level of influence of celebrities in our society.
The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.
In this blog, Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.