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    How To #10: 12 Steps To Celebrity Event Sponsorships

    Posted by Stacy Jones on June 1, 2017 at 10:47 AM

    The Celebrity Stamp Of Approval

    With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

    The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.

    In this blog, Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

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    Topics: Event Activations, Marketing Best Practices, Celebrity Initiative

    How To #4: 9 Steps To Using The Beat Of Music Marketing To Increase Sales

    Posted by Stacy Jones on April 24, 2017 at 9:40 AM

    Music Marketing Is Not For Kids

    Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic.

    Turns out you may want to reconsider marketing opportunities with one of the highest ROI’s available in the world of entertainment marketing – and daresay, advertising in general.

    In this blog, Hollywood Branded looks at how brands can best harness the power of music.

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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Marketing Best Practices

    How To #30: 8 Step Guide On How Much To Spend On Social Influencer Marketing

    Posted by Stacy Jones on April 16, 2017 at 4:34 PM

    The Question Asked By Brands & Agencies Alike

    75% of brands use influencer marketing.  For brands starting to delve into the world of social influencer marketing, there are a lot of unknowns. The idea is exciting but it also can cause confusion when creating the budget as there are no actual official guidelines - to any of it. Bigger influencers can have big (and we mean BIG) starting base rates. So it's high risk.  

    And it can be hard to know if it is worth the money, and what exactly you will be getting out of it. Besides of course being on their social media page. In this blog, Hollywood Branded shares 8 insider tips on how much to spend on social influencers - to make sure you’re spending your marketing money wisely.

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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    How To #13: 10 Ways To Create More Successful Instagram Posts

    Posted by Stacy Jones on December 7, 2016 at 2:30 PM

    Why Should Brand Marketers Pay Attention To Instagram?

    You’ve heard it a million times. “Social media is constantly changing” and “social media marketing is vital to targeting millennials.” Okay. So you have a Twitter, you have a Facebook, and you have a Google+ to cover all your bases. But somehow you’re missing something. How much engagement are you getting on social media? Is it as much as you want to be getting?

    Maybe it’s time to consider Instagram, which is quickly becoming one of the top social media platforms for engagement.  In this blog post, Hollywood Branded takes a look at why Instagram is so effective and provide 10 steps for brand managers to create more successful Instagram posts to promote your brand and improve your marketing strategy.

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    Topics: Social Media Strategy, Marketing Best Practices

    How To #32: 3 Important Steps In Planning Product Placement Strategy

    Posted by Stacy Jones on November 21, 2016 at 1:39 PM

    To Be On The Big Screen...Or Not
    Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film. Unfortunately, time is of the essence, and if you don’t have a product placement strategy plan in place to seize that golden opportunity, your brand will be left in the dust.  

    While concerns will be valid as to whether or not the production will be a good fit, taking too much time to consider after the fact may cost you – if your response is not immediate, it is likely the production will be calling your competitors, seeking the next yes answer before you have made up your mind.  But there are steps you can take to have a strategy plan in place, and be at the ready to know if you even will want to move forward.  In this blog, Hollywood Branded shares two important steps in planning product placement strategy for your brand.

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    Topics: Marketing Best Practices

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