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A Fashionable Advantage
Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.
With NY and Los Angeles Fashion week in February, we share a few options for brand marketers to leverage fashion - and celebrity - to create consumer engagement, and look into why fashion is such a sales driver.
The summer music festival is a must-attend for Generation Y. So much so that in 2014 one in five millennials attended one of these events – many paying top dollar to travel significant distances for the experience. The music tour scene has become so much of a way of life for the millennial’s summer that it now dictates key markets as much as the mainstream summer fashion, television and film content and even lifestyle choices – in fact these single day to multi-day events are seen as a vacation for many.
In 2014, it was reported that 447 brands played a role in 300 music festivals worldwide. With so many brands searching for the perfect way to grab the millennial’s attention, brands need to be savvy about how they will stand out from the competition before, during and after the event. So how can these brands connect with their consumer in an already difficult, content-filled environment?
The Baby Boomer
Though it may seem as though the entire tween population is the consistent and unavoidable movie theater crowd, recent films and TV shows have proven that with the right script and the right cast, the baby boomer is the actual market to target. Brands have a phenomenal opportunity to engage with their baby boomer customers through new entertainment content specifically being created for this market, like The Second Best Marigold Hotel.
Elder generations have been incredibly underserved as an audience for consumer media, but Hollywood has started to realize the major opportunities being missed as a result, which provides brands a phenomenal opportunity to engage with the largest generational customer base – the baby boomer. In this blog, Hollywood Branded examines the best marketing techniques for baby boomers.
Marketing To Millennials
Millennials have deep pockets and like to spend. Millennials are also the hardest and most elusive market for brand marketers to engage with unless their attention is grabbed in a way they trust and where they spend time – which is through their chosen content mediums. Millennials are major consumers of content - from television to mobile to social to music to gaming. And that content offers one thing in common - an excellent platform to build a strategic entertainment marketing campaign to better target and advertise to millennials. In the article below we provide a detailed look into best marketing practices to truly engage the millennial consumer!