How Celebrity Endorsement Misuse Leads To Lawsuits
A celebrity image can be a massive commodity for a brand and drive major sales increases. Whether it is the way the celebrity dresses, the lifestyle the celebrity leads, or the shops the celebrity chooses to shop in, brands are on their trail to see whether or not there will be a potential for brand leverage and recognition.
But what happens when a brand or retailer crosses the line to make it appear that the particular celebrity has endorsed their product, when in fact they have not? What everyone fears. Lawsuits. In this blog, Hollywood Branded takes a look at celebrity endorsement deals gone wrong, when brands cross the line of legality.