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    Celebrity Endorsement Deals Gone Wrong: When Brands Cross The Line

    Posted by Stacy Jones on April 23, 2018 at 11:30 AM

    How Celebrity Endorsement Misuse Leads To Lawsuits 

    A celebrity image can be a massive commodity for a brand and drive major sales increases. Whether it is the way the celebrity dresses, the lifestyle the celebrity leads, or the shops the celebrity chooses to shop in, brands are on their trail to see whether or not there will be a potential for brand leverage and recognition.

    But what happens when a brand or retailer crosses the line to make it appear that the particular celebrity has endorsed their product, when in fact they have not? What everyone fears.  Lawsuits.  In this blog, Hollywood Branded takes a look at celebrity endorsement deals gone wrong, when brands cross the line of legality.



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    Topics: Celebrity Initiative, Public Relations, Strategic Partnerships

    Top Celebrity Beverage Endorsers

    Posted by Stacy Jones on February 6, 2018 at 10:02 AM

    How Celebs Sell Sports Drinks And Soda Pop

    With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages.   And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as many of these partnerships have taken off.  

    And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees.  In this blog, Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind various non-alcoholic beverage partnerships.



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content, Sports Marketing

    Graphics Cheat Sheet For Brand Marketers

    Posted by Stacy Jones on September 11, 2017 at 9:11 AM

    Your Social Media Needs Images

    We know what it's like.  You have activated the perfect campaign. You have all the assets pulled together and taking over your desktop.  And now you need to take some of that success and share that content across the universe.  The problem?  If you aren't a graphic designer, figuring out what sizes that content needs to be. And also - how to make it actually look better than what your incredibly adept 3rd grader can do.

    We put together a graphics cheat sheet for brand marketers to make it a bit easier. In this blog, Hollywood Branded shares our favorite ways to create content with this graphics cheat sheet for brand marketers, as well as an infographic we found incredibly helpful.



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    Topics: Public Relations, Social Media Strategy, Creative Content

    Popular Songs In Commercials: Walmart, Hyundai & Samsung

    Posted by Alexis Tawater-Tiedemann on September 4, 2017 at 10:24 AM

    How Music Marketing Licensing Can Be As Influential In Ads As Celebrity Endorsements

    Music has always been an important part of advertising and marketing. From product placement in music videos, to tour sponsorships, to becoming the driving force of a TV or radio spot, music can drive both a marketing campaign and resulting consumer engagement through the roof.  

    In the latest top digitally engaging ads (measured by number of online views and social interactions), brands do just that with music from The Black Keys, The Youngbloods and Neil Diamond. In this blog, Hollywood Branded looks at top performing ads and how popular songs in commercials are used to increase consumer engagement for the brand marketing campaigns. 



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    Topics: Digital Marketing, Public Relations, Creative Content

    Female WWE Stars Get Their Own Barbies In Mattel Strategic Partnership

    Posted by Alexis Tawater-Tiedemann on August 1, 2017 at 9:29 AM

    How Mattel Created A Line Based On Female Wrestlers

    Perhaps it was the success of GLOW on Netflix, or maybe it is simply the rise of female empowerment in our current culture, as reflected by ads like GE's Mille Dresselhaus masterpieceBut whatever it may be, the female superstars of WWE are now getting their own line of barbie dolls - and it's awesome.

    In fact - it's an entirely new world for Barbie and changes the iconic image beloved by girls everyone to a very different type of athletic woman. In this blog, Hollywood Branded looks at the strategic partnership between the WWE and Mattel and how it led to a line of wrestler Barbies.



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    Topics: Celebrity Initiative, Public Relations

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