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    Awards Season Is Coming - Is Your Brand Ready?

    Posted by Stacy Jones on September 20, 2016 at 9:36 AM

    It's The Time Of Year When The Stars Shine The Brightest

    It's never to early to start planning your brand's approach to awards season.  Over the next few months, the world's biggest stars will convene to celebrate the best of the best from music to movies to television and more. 

    Awards season is a great opportunity for your brand to get involved with event activations, sponsorships, and celebrity gift bags as well as celebrating past product placement that is again in the spotlight in a nominated show or movie. In this blog, Hollywood Branded gives you the scoop on the upcoming awards season and opportunities to get your brand involved.

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    Topics: Public Relations, Celebrity Initiative, Event Activations, Strategic Partnerships

    Hollywood Branded In The News:  A Red Carpet Revolt

    Posted by Stacy Jones on September 15, 2016 at 5:26 AM
    Celebrities Not Walking The Red Carpet?

    Red carpet season is upon us - it starts in September with the Emmy's, and continues through February's Oscars.  And even in between, celebrities walk one red carpet or another almost every day of the year promoting a movie release, a charity event or a brand launch.  

    But what happens when a celebrity says "ENOUGH" and vows off the red carpet and press? In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by The Associated Press on how a celebrity's brand is affected by not walking the red carpet or participating in supporting their projects through press opportunities.

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    Topics: Celebrity Initiative, Public Relations

    5 Ways Your Brand Can Use Snapchat Memories To Improve Social Media Marketing

    Posted by Stacy Jones on September 1, 2016 at 12:19 AM

    Snapchat's Most Recent Update And How To Use It To Your Brand's Advantage

    Snapchat, perhaps currently the most popular social media platform - or at least the most talked about - has updated itself once again, proving the company and app ever-innovative and increasing our reliance on it.  

    With the new "Memories" feature, users can upload favorite snaps they've saved from the past to their stories, share memories with fellow Snapchat users, and save photos for later.  Which is a major move - as the platform originally only let you see content from the last 24 hours - or up to 2x for a single snap.  In this blog, Hollywood Branded explains how Snapchat "Memories" works, and how to use it to improve your brand's social media marketing.

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    Topics: Public Relations, Social Media Strategy

    Ryan Lochte Celebrity Scandal Cost Endorsement Deals & Other Celebs Who Have Messed Up

    Posted by Stacy Jones on August 25, 2016 at 2:00 PM

    How To Safeguard Your Brand Against A Scandal

    A week into the Olympics and the world viewed Ryan Lochte as the lovable if somewhat rogue-ish all American swimming champ with 12 gold medals for the United States. No one could have guessed he would turn into an international pariah overnight after lying about a robbery that never took place and vandalizing a gas station - least of which included his many celebrity sponsors. 

    But surprised do happen - and that's saying it nicely.  Brands need to be aware that they either need to diversify by having more than one celebrity endorser at a time, or have a plan in place if havoc breaks out.  In this blog, Hollywood Branded looks at celebrity endorsements that have been lost due to bad behavior - and how to safeguard your brand.

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    Topics: Public Relations, Celebrity Initiative

    Political Celebrities - The Surprising Marketing Success For Fashion

    Posted by Stacy Jones on August 1, 2016 at 9:30 AM

    How The Women Dominating The News Are Catching Consumers' Attention

    No matter which direction your political opinion swings, you have undoubtedly seen politcal figures like Michelle Obama and newly minted Ivanka Trump everywhere this political season.

    And perhaps not surprisingly, these women have significant pull over consumers' buying habits - even as much as (if not more than) Hollywood stars.  In this blog, Hollywood Branded takes a look at how political celebrities like Ivanka Trump and Michelle Obama have sway over consumers' retail purchasing habits.

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    Topics: Public Relations, Celebrity Initiative

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