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    How NBA Players Endorse Shoe Brands For Sports Marketing Success

    Posted by Stacy Jones on December 19, 2016 at 10:47 AM

    How Pairing A Celebrity Basketball Player With A Shoe Brand Drives Sales

    Ever since Nike introduced their Air Jordans in 1984, celebrity basketball players have been the inspiration for sneaker styles all over the world as well as an important part of sports marketing. And, after all, what better way to market a shoe made for basketball than by designing it after a celebrity NBA player? 

    Adding a celebrity to the branding of a product is a great way to market it by using their skills, personality or style to sell the product. Sneakers and basketball stars are a natural example of the perfect pairing of a celebrity to a brand, and there has been no shortage of shoes co-inspired by brands and players. In this blog, Hollywood Branded takes a look at how the pairing of celebrities and sneaker companies leads to sports marketing success,and how specifically NBA players endorse shoe brands. 

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    Topics: Celebrity Initiative, Public Relations, Sports Marketing

    Hollywood Branded In The News: A Journalist's Role With Celebrities

    Posted by Stacy Jones on October 20, 2016 at 1:39 PM
    Joining In On The Conversation

    As a journalist, Billy Bush’s primary role for Access Hollywood - and The Today Show, was relationship management and building. He was often not in a position to task someone for commentary made that he possibly did not agree with. His job, as with countless journalists around the world, was to get the interviewee to be comfortable, relaxed and open. And to talk. And that can mean having the journalist join in on the banter.

    And as everyone around the world now knows, Trump apparently was comfortable, relaxed and did talk - quite vulgarly in fact.   And Bush lost his job for his joining in his 'banter', leading journalists from every field to question where the line is and where job safety ends.  In this blog post, Hollywood Branded shares Jill Serjeant's Reuter's interview with our agency’s CEO, Stacy Jones, discussing Billy Bush and Donald Trump, and the real roles and responsibilities of journalists with celebrities. 

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    Topics: Celebrity Initiative, Public Relations

    Hollywood Branded In The News:  How A Movie Bomb Impacts A Brand's Image

    Posted by Stacy Jones on October 10, 2016 at 3:20 PM
    Is There Any Such Thing As Bad PR?

    It's an age old question much - and hotly - debated:  is there any such thing as bad PR?  Obviously in the world of movie making, if a brand is seen in a negative light, our immediate answer is yes. Negative is no good.  

    But what about when the on screen depiction is good - even great - but the production itself isn't quite reaching the stellar box office success everyone initially expected it to be?  Does that mean it was a bomb of a partnership?  In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by Larry P. Vellequette of Automotive News on how a feature film partnership weighs on the brand's image.   


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    Topics: Public Relations

    Awards Season Is Coming - Is Your Brand Ready?

    Posted by Stacy Jones on September 20, 2016 at 9:36 AM

    It's The Time Of Year When The Stars Shine The Brightest

    It's never to early to start planning your brand's approach to awards season.  Over the next few months, the world's biggest stars will convene to celebrate the best of the best from music to movies to television and more. 

    Awards season is a great opportunity for your brand to get involved with event activations, sponsorships, and celebrity gift bags as well as celebrating past product placement that is again in the spotlight in a nominated show or movie. In this blog, Hollywood Branded gives you the scoop on the upcoming awards season and opportunities to get your brand involved.

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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Public Relations

    Hollywood Branded In The News:  A Red Carpet Revolt

    Posted by Stacy Jones on September 15, 2016 at 5:26 AM
    Celebrities Not Walking The Red Carpet?

    Red carpet season is upon us - it starts in September with the Emmy's, and continues through February's Oscars.  And even in between, celebrities walk one red carpet or another almost every day of the year promoting a movie release, a charity event or a brand launch.  

    But what happens when a celebrity says "ENOUGH" and vows off the red carpet and press? In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by The Associated Press on how a celebrity's brand is affected by not walking the red carpet or participating in supporting their projects through press opportunities.

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    Topics: Celebrity Initiative, Public Relations

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