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    Celebrity Endorsement Ads: Nike, Gatorade and Apple

    Posted by Stacy Jones on March 1, 2017 at 7:40 AM

    Celebs Do What They Do Best In Our Lastest Celeb Ad Endorsement Review

    Athletes play and dancers dance in the most engaging new spots from celeb endorsement regulars Nike, Gatorade and Apple. And they all do this with powerful music from Alicia Keys, Marion Hill and Kanye West in the background, bringing a powerful drama to the celebrities doing what they do best while promoting the brands.

    We all know celebrity sells, and these brands have leveraged this idea to the hilt - with expensive celebrity endorsement campaigns that allow them to truly create the face of the brand through Hollywood.  In this blog, Hollywood Branded looks at celebrity endorsement ads featuring LeBron James, Serena Williams, Kevin Durant and Lil Buck.

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    Topics: Creative Content, Public Relations, Celebrity Initiative

    Rolex's Product Placement Highlight Reel Makes For Brilliant Oscar Ad

    Posted by Stacy Jones on February 28, 2017 at 7:02 AM

    How The Luxury Watch Company Reviewed Its Impact On The Movies

    Advertising during the Oscars is good marketing. Product placement during the Oscars is great marketing. Combining the two? Brilliance.  Other watch companies - and brands in general - could take a lesson here on a strategy that will lead to sales success.

    During the 2017 Oscars, Rolex premiered an ad highlighting its prominent roles in award-winning films over the years, reminding everyone just how timeless and entwined in Hollywood the Rolex brand is. In this blog, Hollywood Branded recaps Rolex's 2017 Oscars ad that highlighted the brand's legendary Hollywood product placement over the years.

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    Topics: Public Relations, Creative Content, Celebrity Initiative

    How NBA Players Endorse Shoe Brands For Sports Marketing Success

    Posted by Stacy Jones on December 19, 2016 at 10:47 AM

    How Pairing A Celebrity Basketball Player With A Shoe Brand Drives Sales

    Ever since Nike introduced their Air Jordans in 1984, celebrity basketball players have been the inspiration for sneaker styles all over the world as well as an important part of sports marketing. And, after all, what better way to market a shoe made for basketball than by designing it after a celebrity NBA player? 

    Adding a celebrity to the branding of a product is a great way to market it by using their skills, personality or style to sell the product. Sneakers and basketball stars are a natural example of the perfect pairing of a celebrity to a brand, and there has been no shortage of shoes co-inspired by brands and players. In this blog, Hollywood Branded takes a look at how the pairing of celebrities and sneaker companies leads to sports marketing success,and how specifically NBA players endorse shoe brands. 

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    Topics: Sports Marketing, Public Relations, Celebrity Initiative

    Hollywood Branded In The News: A Journalist's Role With Celebrities

    Posted by Stacy Jones on October 20, 2016 at 1:39 PM
    Joining In On The Conversation

    As a journalist, Billy Bush’s primary role for Access Hollywood - and The Today Show, was relationship management and building. He was often not in a position to task someone for commentary made that he possibly did not agree with. His job, as with countless journalists around the world, was to get the interviewee to be comfortable, relaxed and open. And to talk. And that can mean having the journalist join in on the banter.

    And as everyone around the world now knows, Trump apparently was comfortable, relaxed and did talk - quite vulgarly in fact.   And Bush lost his job for his joining in his 'banter', leading journalists from every field to question where the line is and where job safety ends.  In this blog post, Hollywood Branded shares Jill Serjeant's Reuter's interview with our agency’s CEO, Stacy Jones, discussing Billy Bush and Donald Trump, and the real roles and responsibilities of journalists with celebrities. 

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    Topics: Celebrity Initiative, Public Relations

    Hollywood Branded In The News:  How A Movie Bomb Impacts A Brand's Image

    Posted by Stacy Jones on October 10, 2016 at 3:20 PM
    Is There Any Such Thing As Bad PR?

    It's an age old question much - and hotly - debated:  is there any such thing as bad PR?  Obviously in the world of movie making, if a brand is seen in a negative light, our immediate answer is yes. Negative is no good.  

    But what about when the on screen depiction is good - even great - but the production itself isn't quite reaching the stellar box office success everyone initially expected it to be?  Does that mean it was a bomb of a partnership?  In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by Larry P. Vellequette of Automotive News on how a feature film partnership weighs on the brand's image.   


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    Topics: Public Relations

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