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    Graphics Cheat Sheet For Brand Marketers

    Posted by Stacy Jones on September 11, 2017 at 9:11 AM

    Your Social Media Needs Images

    We know what it's like.  You have activated the perfect campaign. You have all the assets pulled together and taking over your desktop.  And now you need to take some of that success and share that content across the universe.  The problem?  If you aren't a graphic designer, figuring out what sizes that content needs to be. And also - how to make it actually look better than what your incredibly adept 3rd grader can do.

    We put together a graphics cheat sheet for brand marketers to make it a bit easier. In this blog, Hollywood Branded shares our favorite ways to create content with this graphics cheat sheet for brand marketers, as well as an infographic we found incredibly helpful.

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    Topics: Public Relations, Social Media Strategy, Creative Content

    Popular Songs In Commercials: Walmart, Hyundai & Samsung

    Posted by Alexis Tawater-Tiedemann on September 4, 2017 at 10:24 AM

    How Music Marketing Licensing Can Be As Influential In Ads As Celebrity Endorsements

    Music has always been an important part of advertising and marketing. From product placement in music videos, to tour sponsorships, to becoming the driving force of a TV or radio spot, music can drive both a marketing campaign and resulting consumer engagement through the roof.  

    In the latest top digitally engaging ads (measured by number of online views and social interactions), brands do just that with music from The Black Keys, The Youngbloods and Neil Diamond. In this blog, Hollywood Branded looks at top performing ads and how popular songs in commercials are used to increase consumer engagement for the brand marketing campaigns. 

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    Topics: Public Relations, Creative Content, Digital Marketing

    Female WWE Stars Get Their Own Barbies In Mattel Strategic Partnership

    Posted by Alexis Tawater-Tiedemann on August 1, 2017 at 9:29 AM

    How Mattel Created A Line Based On Female Wrestlers

    Perhaps it was the success of GLOW on Netflix, or maybe it is simply the rise of female empowerment in our current culture, as reflected by ads like GE's Mille Dresselhaus masterpieceBut whatever it may be, the female superstars of WWE are now getting their own line of barbie dolls - and it's awesome.

    In fact - it's an entirely new world for Barbie and changes the iconic image beloved by girls everyone to a very different type of athletic woman. In this blog, Hollywood Branded looks at the strategic partnership between the WWE and Mattel and how it led to a line of wrestler Barbies.

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    Topics: Celebrity Initiative, Public Relations

    Celebrity Endorsement Ads: Nike, Gatorade and Apple

    Posted by Stacy Jones on March 1, 2017 at 7:40 AM

    Celebs Do What They Do Best In Our Lastest Celeb Ad Endorsement Review

    Athletes play and dancers dance in the most engaging new spots from celeb endorsement regulars Nike, Gatorade and Apple. And they all do this with powerful music from Alicia Keys, Marion Hill and Kanye West in the background, bringing a powerful drama to the celebrities doing what they do best while promoting the brands.

    We all know celebrity sells, and these brands have leveraged this idea to the hilt - with expensive celebrity endorsement campaigns that allow them to truly create the face of the brand through Hollywood.  In this blog, Hollywood Branded looks at celebrity endorsement ads featuring LeBron James, Serena Williams, Kevin Durant and Lil Buck.

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    Topics: Celebrity Initiative, Public Relations, Creative Content

    Rolex's Product Placement Highlight Reel Makes For Brilliant Oscar Ad

    Posted by Stacy Jones on February 28, 2017 at 7:02 AM

    How The Luxury Watch Company Reviewed Its Impact On The Movies

    Advertising during the Oscars is good marketing. Product placement during the Oscars is great marketing. Combining the two? Brilliance.  Other watch companies - and brands in general - could take a lesson here on a strategy that will lead to sales success.

    During the 2017 Oscars, Rolex premiered an ad highlighting its prominent roles in award-winning films over the years, reminding everyone just how timeless and entwined in Hollywood the Rolex brand is. In this blog, Hollywood Branded recaps Rolex's 2017 Oscars ad that highlighted the brand's legendary Hollywood product placement over the years.

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    Topics: Celebrity Initiative, Public Relations, Creative Content

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