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    Instagram TV: What Brands Need to Know

    Posted by David Di Miele on July 20, 2018 at 6:28 PM

    Yet Another Opportunity To Watch Videos

    Last month, Instagram announced the launching of their new app, Instagram TV (IGTV). After the tremendous success of Instagram Stories, introduced in August 2016 to compete with Snapchat in the short-form video space, the social network is taking things one step further with IGTV: a long-form, vertical video app that’s seamlessly integrated into Instagram.

    It’s no coincidence that, in the very same announcement, Instagram also revealed they have surpassed one billion users, making it the third largest social network after Facebook and YouTube. IGTV represents Instagram’s most aggressive move to date aimed at attracting brands looking to reach wide audiences through integrated content. In this blog, Hollywood Branded discusses what brands need to know about Instagram TV, gives marketers and content creators some guidelines on how to use the new app to drive conversions through branded video content, and shares some current case studies of what brands are doing on the platform.   



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    Topics: Social Media Strategy, Social Influencers, Product Placement & Branded Content

    How to Leverage Music Videos for Branded Content Partnerships

    Posted by David Di Miele on June 21, 2018 at 12:51 PM

    Music Product Placement Is Not Just For Teenagers

    A rapidly evolving media landscape is changing the way people consume content. For traditional film studios and television networks, this evolution is worrisome as it threatens the business model on which they have built their media empires.

    But for marketers, the increase in content producers and digital platforms has created an explosion of new opportunities for branded content partnerships in the entertainment marketing space.  Nowhere is this opportunity clearer than in the streaming music videos space. Featuring a product in a music video is now easier than ever before, and a marketing strategy more brands should consider.  In this blog post, Hollywood Branded discusses how to leverage music videos for branded content partnerships, and the different decisions marketers face.



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    Topics: Celebrity Initiative, Social Influencers, Product Placement & Branded Content

    4 Do's And Don'ts Of Marketing To Gen Z

    Posted by Bree Bregman on June 7, 2018 at 1:02 PM

    What Brands Need To Know To Maximize Success

    It seems like it was only yesterday that brands were fixated on studying the Millennial generation and what influenced their purchasing behaviors. With Millennials being the most researched generation to have ever been born, it’s likely you actually were studying them yesterday. These individuals, also referred to as Generation Y, captured the attention of marketers and brands across the globe, and for good reason. Understanding this diverse group of young adults would be the key to creating a sustainable, long term business model fit for the future. Right?

    Actually, focus too much on Millennials and you might not realize that the next generation is already making a notable impact on the market. A common misconception that many brands are under the impression of is that Generation Z is still young and financially supported, and therefore lacking serious buying power. But the oldest GenZers just graduated from college, and by 2020 they are expected to account for 40% of all consumers. That number is staggering. In this blog, Hollywood Branded explores the iGeneration, and provide's a list of four dos and don'ts of marketing to Gen Z.



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    Topics: Social Media Strategy, Social Influencers

    4 Reasons Why Influencer Marketing Still Works

    Posted by AJ Henry on June 5, 2018 at 7:56 AM

    Does Influencer Marketing Still Work?

    Over the last few years, influencer marketing has become one of the most talked about marketing strategies in the business world. Piggybacking off of the success of social media platforms like Instagram and YouTube, social media personalities, who we refer to as influencers, have provided brands with a streamlined method of reaching their fan base.

    Unfortunately, like with any other industry, there are people that will find loopholes to exploit it for personal gain. In influencer marketing, deceitful practices have come to be commonplace. Because of this, many brands have become reluctant to put their dollars into the pockets of these social media stars. However, when done correctly, influencer marketing is absolutely still valuable for a brand. In this blog, Hollywood Branded explores four reasons of why influencer marketing still works, and what dangers a brand should look out for.



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    Topics: Social Influencers

    Five Instagram Hacks For B2B Brands That Grow Your CTR Up To 30% In 2 Weeks

    Posted by Angelic Sanoy on June 1, 2018 at 8:18 AM

    Learn How Instagram Can Bring Traffic To Your Website

    Instagram is one of the most influential social media platforms today.  But for B2B companies, there can often be major hesitation to embrace this mobile friendly platform. Many B2B marketers don't want to constantly be producing original photos, and really just want to share blog content and general business information.

    Which we totally get, but there are some awesome alternative options that are easy for brands to do. All of which our agency has tested it for ourselves as well, and finds that it really works.  In this blog, Hollywood Branded provides  five  new Instagram hacks for B2B brands to bring traffic to your website, and which will have your click through rate grow up to 30% in just 2 weeks using Instagram Bio.



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    Topics: Marketing Best Practices, Social Influencers, Inbound Marketing

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