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    What Brands Need To Know When Choosing A Celebrity Endorser

    Posted by Stacy Jones on October 19, 2018 at 4:51 PM

    Making A Mistake Is Sure To Cost You Results And Money

    Are you a brand that's ready to make waves with your social presence? Maybe you've sat down with your marketing team and decided that the best way to tap directly into your desired audience. You may think that a celebrity endorsement is the best way to increase your brand exposure.

    There are, however, many different ways to achieve a successful social media campaign to promote your brand, and while you think a celebrity is the best bet, you might be wrong. In this blog, Hollywood Branded is going to discuss how to make sure sure your brand chooses the right celebrity endorser for your advertising campaign.



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    Topics: Social Influencers, Celebrity Initiative

    Successful Influencer Marketing On A Small Budget

    Posted by AJ Henry on October 16, 2018 at 8:46 AM

    Influencer Marketing Can Be Expensive

    Influencer marketing is one of the hottest strategies in today’s marketing world. Brands of all sizes are scrambling to figure out how they can get their product, message or service into the hands of some of the internet’s most followed personalities. In its beginning days, influencer marketing used to be somewhat affordable. Influencers weren’t as aware of their true value meaning they weren’t charging as much to participate in campaigns. Unfortunately, things have changed.

    Nowadays, influencer marketing, especially when done at scale, can be quite costly. But, it doesn’t need to be that way. In this blog, Hollywood Branded discusses how brands implement influencer marketing campaigns successfully on a small budget.



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    Topics: Social Influencers

    Why Your Brand Needs Video Content To Dominate Influencer Marketing

    Posted by AJ Henry on October 4, 2018 at 8:12 AM

    Ohh Influencer Marketing (The Secret To Making It Work)

    Nowadays, influencer marketing is at the forefront of any brand marketers mind. What started out as a rare and highly unstructured marketing strategy, has now budded into one of the most popular strategies used by brands of all sizes. Anything from local mom and pop sandwich spots to huge multinational companies like Coca-Cola are using influencers to drive awareness and sales for their brand.

    Just like any other strategy, in order to remain effective, influencer marketing has had to evolve in its approach. Static content like photos and blog posts used to be effective, and in some cases still is, but there’s a beast that is taking the internet by storm… video. In this blog, Hollywood Branded explains why your brand needs video content to dominate influencer marketing, increase engagement and stand out from your competition.



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    Topics: Social Influencers

    The Top Celebrity Podcasts

    Posted by Luis Vargas on September 26, 2018 at 8:46 AM

    The New Big Thing For Brand Marketers

    It seems these days almost everyone and their mother has their very own podcast. In the endless sea of the varying podcast channels available today it can be confusing and a lot of times super difficult to decide which ones are actually worth dedicating a listen to. There is hope however for the newly introduced podcast listener. Fortunately there is an absolute bevy of engaging and captivating podcast shows that feature some of today’s biggest Hollywood stars both as hosts and interviewees.

    The popularity of podcasts in the last couple of years has absolutely skyrocketed and the involvement of some of today’s biggest names has without a doubt played a part in its rise. And one of the interesting opportunities for brands is that this is a whole new platform to be able to get involved in. In this blog, Hollywood Branded shares some of today's most popular podcasts, and discusses why brands should explore the opportunity for branded content integration into podcasts.  



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    Topics: Social Influencers, Product Placement & Branded Content

    Highest Paid YouTube Stars

    Posted by Luis Vargas on September 19, 2018 at 8:08 AM

    They Make How Much For Doing That?

    Ever since YouTube hit the internet scene in 2005 it’s been doing remarkable, unimaginable things for pop culture and social media alike. Many would even say that it helped play the biggest part in giving rise to the social media influencers we know very well today. But what you probably didn’t know is that some of the most viewed personalities on YouTube live some of the most lucrative lives in the digital media landscape.

    Young adults in their early to late 20’s and even young adolescents in their teens and tweens have all jumped at the opportunity to get their piece of the YouTube pie. And if you were wondering what kind of money these individuals are making it’s not just in the thousands or hundreds of thousands -- but in the MILLIONS! With that kind of earning potential it’s a mystery to me why I don’t pick up the closest camera next to me and start vlogging myself! In this blog, Hollywood Branded talks about the current top 10 highest paid YouTube stars, and shares more information on how brands can get involved with social influencers.



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    Topics: Social Influencers

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