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Bots And Your Brand
We hear about bots all the time. They're on every social platform and can influence not only our perception of literally anything - politics, brands, music, art etc. Artists can now use bots to reach out to fans and ask them to stream music when it releases, thus impacting the charts when their album drops.
Knowing that bots can create such a deceptive image of information, it's important for brands to know how influencers can use them to inflate the perception of their reach. In this blog, Hollywood Branded examines how to decode the illusion of bots in influencer marketing from the expertise of Sylo's Brett Garfinkel.
The Constant Battle
"I liked the book better!" "No, I thought the movie was better!" This is a constant battle when novels are adapted into film. Whether you prefer one over the other, let’s be real… you are still going to end up at the theater to watch it.
Adapted films usually have successful outcomes in regard to attendance because the book has already sparked people’s interest and there is an engaged fan base. Although, how do you market such a film when the fans already have such considerable expectations? How do you reach those expectations in branding this phenomenon? And as a brand, how do you jump on a potential gravy train of success? In this blog, Hollywood Branded discusses important aspects when marketing an adapted film's brand, and how brands can capitalize on strategic partnerships.
To Go With An Influencer Or A Regular Gal?
With influencer marketing partnerships, brands can receive more exposure, broader publicity, and even create a significant impact on their sales. And that's why over 80% of brands have said they are growing their influencer marketing budgets. But here is the thing to know. Having an influencer with millions of followers will get your brand attention. But, so can the average person with a relate-able story.
For brand managers, regardless if you are marketing your brand using influencers who have massive follower base in the millions (or even 10,000), or working with an ordinary person who may have a few hundred to thousand followers, there are pros and cons to both. In this blog, Hollywood Branded discusses the pros and cons for brand marketers of working with popular influencers versus the average guy or gal next door.
Topics: Social Influencers
Why Brands Partner With YouTube Influencers
Would you sooner trust a recommendation from a long-time friend, or an advertisement on television? An endorsement from someone you trust instills a feeling of confidence and reassurance when it comes to making consumer choices and buying a product.
As Gen Y and Z are two of of the most sought after demographics, advertising partnerships with YouTube personalities are one of the most common forms of advertising in today's market. As both demographics are deeply invested in bloggers/influencers, they are most likely to follow suit from the advice and suggestions of these figures. In this blog post, Hollywood Branded explores the power of influence in YouTube endorsements and why they work so effectively.
Influencing Is More Than Just Impressions
Influencer marketing is an ever-changing landscape and poses so many questions for brands - even more so if your brand has minimal experience in the field. While impressions were sought after in the initial advent of this corner of marketing, they have more recently proven to be less effective.
Experts like Keith Stoeckeler would further argue that influencer marketing is most effective when utilized beyond the goal of just awareness. In this blog post, Hollywood Branded examines the best practices for using influencer marketing to create brand partnerships from the expertise and experience of MKTG's Keith Stoeckeler.