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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

HB In The News - Luxury Entertainment Marketing

Posted by Stacy Jones on November 8, 2017 at 4:58 PM

TOPICS | Social Media Strategy, Social Influencers

How Luxury Brands Can Better Harness Celebrity And Entertainment

For luxury brands, celebrities have always been a natural go-to source for partnerships.  The two compliment one another, allowing aspiration drivers to be shared between the two.  And luxury brand entertainment marketing, utilizing product placement, celebrity endorsements and event activation is only growing as a marketing practice.

Hollywood Branded was recently interviewed by Sarah Jones about current entertainment marketing trends for luxury brands, for the report Entertainment Marketing - Luxury Memo Special Report by Luxury Daily.   In this blog, Hollywood Branded shares additional insight into luxury brand entertainment marketing for product placement and celebrity partnerships.

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Influencer Marketing Case Study:  Hotel Resort Partnership

Posted by AJ Henry on November 7, 2017 at 7:02 AM

TOPICS | Social Influencers


Pala Casino Resort and Spa Case Study

We love working on influencer campaigns - despite the fact that it is often very similar to the process of herding cats.  Influencers are not always so on top of it, and it can take some extreme levels of management to get from the start of a project to the end. 

This last summer, Hollywood Branded was hired by Pala Casino Resort and Spa to help organize and facilitate an on-site influencer event to reach a younger consumer, and help showcase the resort and all it has to offer.  In this blog post, Hollywood Branded shares insights to our recent influencer marketing case study for Pala Casino Resort and Spa.

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Social Media Engagement 101: 3 Steps To Help Increase Your Follower Interaction

Posted by Julie Richardson on November 6, 2017 at 9:02 AM

TOPICS | Social Influencers


The First Step In Getting New Customers

Today, it is no longer enough to just have a large online following in all of your social media platforms. There can be hundreds of companies who offer the same set of products and services to the customers but what makes the difference is how these companies actually treat their customers and give them that “experience”.

If we put this notion in the online context, customers can follow several companies offering the same brand but it will all boil down to how these companies actually interact with the customers.  In this blog, Hollywood Branded provides insight on 3 steps to help increase your follower interaction so that you can get more engagement and sales.

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Top 10 Most Followed Celebrities on Instagram For Your Brand

Posted by Sophia Sun on November 2, 2017 at 6:42 AM

TOPICS | Celebrity Initiative, Social Influencers



Most Followed Celebrities on Instagram 

Instagram is one of the most used social media platforms of 2017, having over 800 million active users around the globe.  It's become the chosen platform for celebrities and influencers due to that popularity, and its ease of storytelling is used to let fans in on their lives.  And in that, it's become a major way for celebrities to have grown their own brand.

Fans can get insider access and insight to their favorite celebrities lives with just a click of a button, and a perceived feel of an exclusive look just from regular posts and Instagram Stories.  In this blog, Hollywood Branded shares the top 10 most followed celebrities on Instagram for your brand if you are interested in audience reach. 

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Brand Influencer Marketing In The UK

Posted by Adam Halpin on November 1, 2017 at 6:01 AM

TOPICS | Social Influencers


The Global Phenomena Of Influencers On Instagram

Throughout the world, Influencer Marketing has become increasingly popular in the past few years with many brands dedicating a portion of their marketing budgets towards the increasingly effective marketing practice. However, influencers did not grow at the same pace worldwide, with influencers slowly sprouting in popularity.

The United Kingdom has recently seen the trend of influencers become popular just in the past year or so. In this blog, Hollywood Branded takes a look at brand influencer marketing in the UK and what marks a good campaign.

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A Day In The Life At Hollywood Branded

Posted by Stacy Jones on October 26, 2017 at 12:15 PM

TOPICS | Celebrity Initiative, Social Influencers


Reading Scripts, Watching TV and Going On Set Visits

We love how busy we are at Hollywood Branded - and no day is ever the same.  But there are some standard day-to-day activities we do on a consistent weekly basis.  To shed a little light for future employees and interns(and those who are just curious), we've created a behind the scenes look at what life is like at Hollywood Branded.

After all, there aren't that many jobs that pay you to read scripts, watch TV shows and movies, and scan the internet and social media to keep up on the latest celebrity gossip.  In this blog, Hollywood Branded shares a behind the scenes look at the daily activities our team does to create successful campaigns for our clients.

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HB In The News - Marketing Drive's Article On How Brands Leverage Snapchat

Posted by Stacy Jones on October 23, 2017 at 10:01 AM

TOPICS | Social Media Strategy, Social Influencers

How A Media Outlet Is Winning At Snapchat

With so many social media platforms competing for eyeballs and engagement, it can be really hard for brand managers to know where to spend not only money, but significant amounts of time by their team.

Hollywood Branded was recently interviewed by Shane Schick about current Snapchat trends, for the article "How National Geographic Grew Its Snapchat Audience By 3M In 3 Months" for Marketing Dive.   In this blog, Hollywood Branded shares more insight into Snapchat's social media platform, how brands leverage Snapchat, and some best industry case studies.

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3 Things Brands Need To Understand About FTC Guidelines On Social Influencers

Posted by AJ Henry on October 20, 2017 at 3:12 PM

TOPICS | Social Influencers


Some Helpful Insight To Understanding How Not To Be Liable

If influencer marketing wasn’t already confusing enough, the FTC decided to make it even more confusing by releasing different regulations to better crack down on deceptive practices - and basically make sure consumers know they are being advertised to. In recent months, due to the massive influx of brands that have been hopping on the influencer bandwagon, the FTC has been taking this issue even more seriously. 

For brand marketers that are fairly new to influencer marketing, implementing a successful influencer campaign while keeping it compliant can prove to be a lofty task. And making sure the brand, the agency and the influencer are not fined inthe process even loftier.  Properly manuevering the legal roadblocks that the FTC has set up can be exhausting...so, that's where we come in. In this blog, Hollywood Branded shares insight on 3 things brands need to understand about FTC guidelines on social influencers to not be fined. 

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The FTC Takes On Social Influencer Sponsored Posts

Posted by Adam Halpin on October 5, 2017 at 8:17 AM

TOPICS | Celebrity Initiative, Social Influencers

The Crackdown Brands & Their Agencies Should Fear

With influencer marketing on social media becoming increasingly popular over the last few years, it comes as no surprise that the practice would have to adapt to mainstream advertising regulations as it became more mainstream. As a result, the Federal Trade Commision (FTC), who regulates all things advertised to consumers, has recently clamped down on influencer marketing in order to make sure consumers are aware that it is indeed advertising - and as noticeable as other forms as marketing.

While some influencers and brand partners are open to hashtagging their posts, not everyone fully adheres to the guidelines. In this blog, Hollywood Branded delves into the recent action of the FTC regarding social influencers sponsored posts the legal requirements brands and agencies need to know.

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5 Ways to Use Your Instagram Stories to Promote Your Brand

Posted by Sophia Sun on September 28, 2017 at 10:29 AM

TOPICS | Social Influencers


Boost Your Brand With Instagram Stories

Social media is constantly evolving making it easier and easier to promote your business and brand. Instagram is one of the most popular social media platforms, and their recently launched Instagram stories have become one of the platforms most popular features.  The stories are beneficial because they are quick little vlogs that you can post instantly throughout the day and get quick engagement.

As of June 2017, there have been 250 million daily users that watch Instagram stories - with projected growth of 50 million users every two months.  In this blog post Hollywood Branded shares 5 ways to use your Instagram Stories to promote your brand to gain more engagement and website visits.

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How Much Money Should A Brand Spend On Influencer Marketing

Posted by AJ Henry on September 19, 2017 at 8:33 AM

TOPICS | Social Influencers

Based On Past Campaigns...

As influencer marketing continues to mature, brand marketers are scrambling to figure out how much of their budget should be allocated towards this growing marketing strategy.  Like every other aspect of influencer marketing, there are no set rules or guidelines in place to determine how much money should be spent on influencer marketing.  So, for many brand marketers, figuring this out can be quite difficult.

From $50 per month to $500,000 per month, it’s nearly impossible to know right away how much your brand should be spending.  However, based off of past campaigns and research that our agency has done, we have some solid knowledge to share.  In this blog post, Hollywood Branded discusses how much money a brand should spend on influencer marketing.  

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5 Signs Why Influencer Marketing Will Work For Your Brand

Posted by AJ Henry on September 13, 2017 at 7:35 AM

TOPICS | Social Influencers


Welcome To The Wild West of Marketing

For many brand marketers, influencer marketing still seems like the Wild Wild West due to its lack of consistent standards and measurements. But, with 67% of brands saying that they’re increasing their influencer budgets for 2018, it looks like influencer marketing isn’t going anywhere anytime soon.

So, if you’re still on the fence about this marketing strategy, it's time to jump over and embrace this marketing practice!  It is here to stay... at least for the next few years.  In this blog post, Hollywood Branded shares five signs why influencer marketing will work for your brand. 

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5 Ways How To Spot Fake Instagram Followers: Part 2

Posted by Alexis Tawater-Tiedemann on September 6, 2017 at 7:41 AM

TOPICS | Social Media Strategy, Digital Marketing, Social Influencers


Why Knowing Is Valuable For Brand Marketers

It may seem silly. It may seem unreal. But social media followers can indeed be purchased. But after all, in a world where social media influencers make a lot of money working with brands, it doesn't seem so far fetched.

Instagram is one of the biggest social platforms that brand marketers can use to tout their product. But if a brand marketer is partnering with a social influencer whose followers aren't real, the brand might as well be throwing their money away. In this blog, Hollywood Branded shows you 5 ways how to spot fake Instagram followers on a social influencer's profile and why it matters.

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Celebrity Endorsement Ads: Pizza Hut, Trojan & Sprite

Posted by Alexis Tawater-Tiedemann on August 3, 2017 at 7:36 AM

TOPICS | Celebrity Initiative, Social Influencers


How Funny Stars Can Sell You Anything

Celebrity endorsements can take all different forms, and celebrity endorsement ads come in all shapes, sized and colors. However, one of the most tried and true methods for these ads is simple: have funny celebrities do what they do best - make their audience laugh.

And some brands and their creative agencies do it really really well.  In this blog, Hollywood Branded looks at the latest celebrity endorsement ads that make us laugh, featuring Kristen Wiig, Lil Dicky and Vince Staples.

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Ikea Combines Snapchat & Digital Influencers In Back-To-School Campaign

Posted by Alexis Tawater-Tiedemann on July 27, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Digital Marketing, Social Influencers


How The Swedish Furniture Company Is Harnessing The Power Of Social Celebrities

The stylish furniture company that you can famously assemble yourself (most of the time) thrives on their back to school season. From freshmen moving into their first dorm to seniors getting a new apartment with affordable furniture, IKEA's modern design and transportable furniture is a go-to.

This season, IKEA is looking to comedy-music duo Superfruit, aka real life roommates and Pentatonix members Mitch Grassi and Scott Hoying, to capture millennial audiences via Snapchat. In this blog, Hollywood Branded looks at how IKEA uses social influencers and Snapchat for a perfect back-to-school campaign.

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Music Artist Brand Endorsement Case Study: Jay-Z's Album 4:44 And Sprint Platinum In Days

Posted by AJ Henry on July 25, 2017 at 7:45 AM

TOPICS | Celebrity Initiative, Social Influencers


How A Brand Helped Make An Album Platinum

People of all ages have heard of the craze surrounding Jay-Z’s new album 4:44. Aside from all of the interesting things that Jay-Z raps about on the album (race in America, socioeconomic issues in the African American community or his infidelity towards Beyonce), there is one thing in particular about the album that has stood out most - how 4:44 went platinum in record time.

And in fact, the album's success has much to do with a partnership Jay-Z has with Sprint.  In this blog, Hollywood Branded explores the music artist brand endorsement case study of how Jay-Z’s new album 4:44 went platinum in less than a week.

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Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video

Posted by Alexis Tawater-Tiedemann on July 24, 2017 at 9:31 AM

TOPICS | Celebrity Initiative, Creative Content, Social Influencers


How The Sultry Pop Queen And Sprint Teamed Up

Product placement in music videos is a key tool for brand marketers looking to hit a large yet still targeted audience. Many times, like in television and film, the placements in music videos are subtle. Other times, as in J. Lo's case, they're as obvious as putting the brand's spokesperson in the actual video.

In this blog, Hollywood Branded takes a look at Jennifer Lopez's new music video and its product placements, including the Sprint spokesman.

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Podcast Ep 20: Cracking 15 Steps To Get Celebrity Social Influencer Brand Buy In [Infographic]

Posted by Stacy Jones on July 21, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, overview Hollywood Branded's CEO Stacy Jones shares 15 tips (and an infographic) to get celebrity social media influencers to not only buy in to your pitch, but want to become a major supporter of your brand.  

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The Bachelor Celebrity Influencers: From The Rose To The Followers

Posted by Sarah Johnson on July 12, 2017 at 8:11 AM

TOPICS | Celebrity Initiative, Social Influencers


A Chance At Love Or Fame

Since 2002, one of America’s most popular reality drama shows is the Bachelor/ Bachelorette series. Throughout the show, contestants are trying to win over the hearts of the Bachelor or Bachelorette by obtaining a single red rose each week, so they have the chance to win the show - or at least have one more week of romantic adventures! For all but one contestant, they won’t walk away engaged with the final rose, but they may walk away with a whole new world opened to them:  Brand endorsement deals. 

There are always speculations over whether some contestants are on the show for “the right reasons” - to find love or find fame. But if played right, there is ALMOST the guarantee of becoming a celebrity social media influencer. In this blog post, Hollywood Branded discusses how past contestants of The Bachelor become viable celebrity social influencers for brand endorsements. 

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Cannabis Celebrity Influencer Marketing [Infographic]

Posted by Hadeel Saab on July 11, 2017 at 7:01 AM

TOPICS | Celebrity Initiative, Social Influencers

The Newest Marketing High: Cannabis Celebrity & Social Influencers  

The hippie revolution of the 1960’s ushered the way for an emerging culture centered around the consumption of cannabis. Today, the plant, commonly referred to as “Mary Jane” or “weed”, has become a social hub for activists, influencers, enthusiasts, music artists, celebrities and the like to celebrate the euphoria-inducing drug in all its many uses.

As state regulations continue to evolve and mindsets towards usage become more open, even more celebrities will be becoming 'brand' advocates and open to partnerships.  In this blog post, Hollywood Branded shares our infographic showcasing current cannabis influencer marketing as brand advocates of the “cannabis culture”.

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Podcast Ep 18: 10 Social Media Marketing Ideas That Make Your Brand Stand Out [Infographic]

Posted by Stacy Jones on July 7, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones provides an in-depth overview on 10 social media marketing ideas that make your brand stand out, along with an infographic that provides detailed examples.   

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Why An Influencer Isn't Responding To Your Inquiries

Posted by AJ Henry on June 28, 2017 at 8:29 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers

You've Called... You've Emailed... And Crickets Is All You Hear

In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

But it's not typically that easy. And it usually takes HOURS and HOURS worth of work to get a campaign to completion.  In this blog post, Hollywood Branded explores three reasons of why an influencer isn't responding to your inquiries for your brand campaign, and how to fix it.

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Podcast Episode 14: Celebrity Tweets Versus Paid Ads And Amplified Posts [Infographic]

Posted by Stacy Jones on June 7, 2017 at 12:09 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses the benefits of a celebrity tweet versus a paid ad on Twitter and shares our infographic complete with case studies of what has worked for other brand marketers.

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Podcast Episode 13: How To Pick The Right Brand Influencer [Infographic]

Posted by Stacy Jones on June 3, 2017 at 1:01 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones covers  7 steps to securing the right brand influencer for your marketing campaign and shares our infographic for what it costs and how it works.

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What To Do After Completing An Influencer Campaign

Posted by AJ Henry on May 30, 2017 at 7:02 AM

TOPICS | Social Media Strategy, Social Influencers


Your Brand Launched A Campaign.  Now What?

So, you just finished an influencer campaign and you’re trying to figure out what to do next. As brand marketers, sometimes all we want to do is relax and take a breather after finishing a campaign. Unfortunately, if the marketer is taking a rest and not doing anything, then the brand is losing potential awareness with consumers.  We know, it's a relentless cycle of go, go go!

With that in mind, should you immediately start putting together another influencer campaign? Should you build a new campaign using a different marketing strategy?  In this blog, Hollywood Branded explores two key steps that a brand marketer should take after completing an influencer campaign before moving onto a new campaign. 

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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