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Time Flies By
Remember when every brand was scrambling to figure out how to market to Millennials? Some brands were paying up to $25,000/hour for consultants to come in and help them reach this up and coming buyer class. Brands like Coca Cola and Lay’s even went as far as shifting some of their flavors and product offerings to better appeal to the tastebuds of this growing demographic. Now, it's time we move onto the next up and coming buyer… Generation Z.
While Gen Z’s influence may not pass that of the Millennials anytime soon, it never hurts to get ahead of the curve. Sure, there are a variety of different ways to reach this demographic but there is one that stands out most to us, influencer marketing. In this blog, Hollywood Branded explores three ways to reach Generation Z using influencer marketing.
Topics: Social Influencers
My Name Is Chelsea And I Love The Kardashians
It’s taken me a long time to admit this in public, but I love the Kardashian/Jenner family, and I believe that their method of branding has forever altered the advertising market for better or worse. My fandom started out slow, getting sucked in to an all-day marathon of Keeping Up With The Kardashians, following one or two sisters on Instagram, buying the magazine that the sisters were on the cover of.
Thanks to social media and the level to which the family lets you into their lives, it wasn’t long until I started talking about these women like they were my friends. And that right there is exactly why they have become a one of a kind ambassador for brands. In this blog, Hollywood Branded explores the who, how, and why the Kardashians have become the business moguls they are today and what this means for their brands moving forward.
The Price of Influence
There's a lot more involved than just choosing that perfect influencer and figuring out what they're going to do for you. In fact, not just consumers- but even brands and influencers would be surprised to learn about the ways and methods that your brand can be legally protected when working with a social influencer.
Recently the CEO of Hollywood Branded, Stacy Jones sat down with Sharon Tourek of Tourek Law to discuss this topic for our Marketing Mistakes podcast. In this blog post, Hollywood Branded examines the legal side of influencer marketing and the mistakes Sharon Tourek's legal advice can protect your brand from accidentally making.
Making A Mistake Is Sure To Cost You Results And Money
Are you a brand that's ready to make waves with your social presence? Maybe you've sat down with your marketing team and decided that the best way to tap directly into your desired audience. You may think that a celebrity endorsement is the best way to increase your brand exposure.
There are, however, many different ways to achieve a successful social media campaign to promote your brand, and while you think a celebrity is the best bet, you might be wrong. In this blog, Hollywood Branded is going to discuss how to make sure sure your brand chooses the right celebrity endorser for your advertising campaign.
Influencer Marketing Can Be Expensive
Influencer marketing is one of the hottest strategies in today’s marketing world. Brands of all sizes are scrambling to figure out how they can get their product, message or service into the hands of some of the internet’s most followed personalities. In its beginning days, influencer marketing used to be somewhat affordable. Influencers weren’t as aware of their true value meaning they weren’t charging as much to participate in campaigns. Unfortunately, things have changed.
Nowadays, influencer marketing, especially when done at scale, can be quite costly. But, it doesn’t need to be that way. In this blog, Hollywood Branded discusses how brands implement influencer marketing campaigns successfully on a small budget.
Topics: Social Influencers