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    Brand Partnership with Travel Influencers

    Posted by Bree Bregman on August 29, 2018 at 4:42 PM

    Opening The Doors To An Escape From Reality

    In today’s digital era, many adults have shifted away from ‘traditional’ careers, deciding instead to tap into more creative outlets in order to make a living. From live-streaming video games to vlogging about veganism, creators are finding that making money doesn’t require anything more than an idea and a camera.

    Watching someone else skydive in New Zealand or explore the cuisine in Japan allows us to leave our worries behind and experience something new, even if just for a few moments. Unlike other social media influencers comfortably nested in niche markets, such as beauty vloggers with a mostly younger, female audience, or gamers with a very male-dominated audience, travel vloggers appeal to anyone. And that has opened the door to a very specific type of influencer, the travel influencer. In this blog, Hollywood Branded will explore which brands and top travel influencers are partnering together, and why these partnerships work to drive awareness for travel related brands and beyond.



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    Topics: Social Influencers, Digital Marketing, Product Placement & Branded Content

    Facebook Uses Augmented Reality In New Advertisements

    Posted by AJ Henry on August 28, 2018 at 1:35 PM
     

    Imagine Trying Clothes On Over The Internet 

    Ahhh online shopping. Don’t we all love it? The ability to just sit in the comfort of your own home, or maybe even sneak a few minutes away from work to look for that new sweater that you’ve been desperately waiting to wear once the weather cools off a bit? This. This is the epitome of lazy consumerism.

    No longer are we forced to get up out of our pajamas just to go grab those sunglasses that we need for next week’s lake trip with the boys and girls. It can now all be done with the touch of a button. But, the one thing that all online shoppers stress over is this one daunting question..."will this look good on me?!" There’s nothing more annoying than ordering that brand new sweater expecting to look like Ryan Gosling in Crazy, Stupid Love then it coming and realizing you actually look like Tom Hanks from Cast Away. Say no more! Once again, Facebook saves the day. In this blog, Hollywood Branded explores how Facebook uses augmented reality in new advertisements to help users try items on before purchasing. 



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    Topics: Social Influencers

    The Top Food Influencers and Branded Partnerships

    Posted by Justin Holvey on August 23, 2018 at 4:41 PM

    Delicious Food is a Major Influencer Category 

    What is one thing that almost everyone can relate to? Their love of food! Everyone needs to eat, so finding new and creative ways to cook has made food content some of the most popular to watch on social media.

    Influencers are making millions of dollars a year posting videos and sharing content all about food, and brands help to make it possible for everyone to enjoy their favorite foodie’s content by paying them to do so. In this blog, Hollywood Branded looks at the top 10 (according to Forbes) Food Influencers and the Brands that they have partnered with.



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    Topics: Social Influencers, Product Placement & Branded Content, Strategic Partnerships

    The Top Entertainment Influencers and Branded Partners

    Posted by Justin Holvey on August 15, 2018 at 1:34 PM

    They Are More Than YouTubers

    Do you ever go down the YouTube rabbit hole? I know I have, and a lot of the videos I can't stop binging fall under the category of Entertainment videos. Forbes has released their list of the top Entertainment influencers, and all of these people have one thing in common:  millions of people can't stop following their every move.

    YouTube is not the only thing these men and women do, it is just the beginning of how they share their daily lives. From books to TV shows, these self-made digital stars are doing it all, and brands who pay them are a big part of how they can profit from their self made lives is all made possible. In this blog, Hollywood Branded looks at Forbes' list of the Top 10 Entertainment Influencers and the brands they have partnered with.



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    Topics: Social Influencers, Digital Marketing, Strategic Partnerships, Social Media Strategy

    Instagram TV: What Brands Need to Know

    Posted by David Di Miele on July 20, 2018 at 6:28 PM

    Yet Another Opportunity To Watch Videos

    Last month, Instagram announced the launching of their new app, Instagram TV (IGTV). After the tremendous success of Instagram Stories, introduced in August 2016 to compete with Snapchat in the short-form video space, the social network is taking things one step further with IGTV: a long-form, vertical video app that’s seamlessly integrated into Instagram.

    It’s no coincidence that, in the very same announcement, Instagram also revealed they have surpassed one billion users, making it the third largest social network after Facebook and YouTube. IGTV represents Instagram’s most aggressive move to date aimed at attracting brands looking to reach wide audiences through integrated content. In this blog, Hollywood Branded discusses what brands need to know about Instagram TV, gives marketers and content creators some guidelines on how to use the new app to drive conversions through branded video content, and shares some current case studies of what brands are doing on the platform.   



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    Topics: Social Media Strategy, Product Placement & Branded Content, Social Influencers

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