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TRENDING INFLUENCER MARKETING NEWS

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    Why Your Brand Needs Video Content To Dominate Influencer Marketing

    Posted by AJ Henry on October 4, 2018 at 8:12 AM

    Ohh Influencer Marketing (The Secret To Making It Work)

    Nowadays, influencer marketing is at the forefront of any brand marketers mind. What started out as a rare and highly unstructured marketing strategy, has now budded into one of the most popular strategies used by brands of all sizes. Anything from local mom and pop sandwich spots to huge multinational companies like Coca-Cola are using influencers to drive awareness and sales for their brand.

    Just like any other strategy, in order to remain effective, influencer marketing has had to evolve in its approach. Static content like photos and blog posts used to be effective, and in some cases still is, but there’s a beast that is taking the internet by storm… video. In this blog, Hollywood Branded explains why your brand needs video content to dominate influencer marketing, increase engagement and stand out from your competition.



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    Topics: Social Influencers

    The Top Celebrity Podcasts

    Posted by Luis Vargas on September 26, 2018 at 8:46 AM

    The New Big Thing For Brand Marketers

    It seems these days almost everyone and their mother has their very own podcast. In the endless sea of the varying podcast channels available today it can be confusing and a lot of times super difficult to decide which ones are actually worth dedicating a listen to. There is hope however for the newly introduced podcast listener. Fortunately there is an absolute bevy of engaging and captivating podcast shows that feature some of today’s biggest Hollywood stars both as hosts and interviewees.

    The popularity of podcasts in the last couple of years has absolutely skyrocketed and the involvement of some of today’s biggest names has without a doubt played a part in its rise. And one of the interesting opportunities for brands is that this is a whole new platform to be able to get involved in. In this blog, Hollywood Branded shares some of today's most popular podcasts, and discusses why brands should explore the opportunity for branded content integration into podcasts.  



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    Topics: Social Influencers, Product Placement & Branded Content

    Highest Paid YouTube Stars

    Posted by Luis Vargas on September 19, 2018 at 8:08 AM

    They Make How Much For Doing That?

    Ever since YouTube hit the internet scene in 2005 it’s been doing remarkable, unimaginable things for pop culture and social media alike. Many would even say that it helped play the biggest part in giving rise to the social media influencers we know very well today. But what you probably didn’t know is that some of the most viewed personalities on YouTube live some of the most lucrative lives in the digital media landscape.

    Young adults in their early to late 20’s and even young adolescents in their teens and tweens have all jumped at the opportunity to get their piece of the YouTube pie. And if you were wondering what kind of money these individuals are making it’s not just in the thousands or hundreds of thousands -- but in the MILLIONS! With that kind of earning potential it’s a mystery to me why I don’t pick up the closest camera next to me and start vlogging myself! In this blog, Hollywood Branded talks about the current top 10 highest paid YouTube stars, and shares more information on how brands can get involved with social influencers.



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    Topics: Social Influencers

    Things Our Team Says They Have Learned...

    Posted by Stacy Jones on September 12, 2018 at 11:26 AM

    What You Might Not Know... That I Take For Granted

    I've lived in the world of branded entertainment for over twenty years, and often forget that things that seem so natural to me as making sense, aren't that well known outside of our industry.  Which means there is no way most clients or prospective clients likely have any insight into the mechanisms that make Product Placement, Celebrity and Influencer partnerships work.

    What I forget is... that our own team when they begin to work with us also learns, just like our clients. And what they have learned may prove valuable to you!  In this blog, Hollywood Branded shares what our own team members have learned, that will help entertainment and influencer marketing make more sense to you.



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    Topics: Product Placement & Branded Content, Social Influencers, Strategic Partnerships

    Our Influencer Survey Shows Interesting Trends Brands Need To Know About

    Posted by Adam Halpin on August 30, 2018 at 8:31 AM

    The Continual Growth Of influencer Marketing

    As Influencer Marketing continues to grow, it will of course continue to evolve, influenced by new technology and trends. The relationship between brands and influencers will also adapt as the years go by, with brands increasing their interaction with influencers as an efficient source for driving brand awareness. 

    And that means that the number of people evolving into influencers and interested in ways to monetize their time and effort is also only going to grow, making the influencer marketing landscape bigger than ever before. In this blog, HollywoodBranded takes a look at the recent trends in influencer marketing trends brands need to know about, and what it means when developing a marketing strategy.



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    Topics: Social Influencers

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