Time Flies By
Remember when every brand was scrambling to figure out how to market to Millennials? Some brands were paying up to $25,000/hour for consultants to come in and help them reach this up and coming buyer class. Brands like Coca Cola and Lay’s even went as far as shifting some of their flavors and product offerings to better appeal to the tastebuds of this growing demographic. Now, it's time we move onto the next up and coming buyer… Generation Z.
While Gen Z’s influence may not pass that of the Millennials anytime soon, it never hurts to get ahead of the curve. Sure, there are a variety of different ways to reach this demographic but there is one that stands out most to us, influencer marketing. In this blog, Hollywood Branded explores three ways to reach Generation Z using influencer marketing.