Failing To Modernize Has Led To Brand Failure
There have been tremendous brand shifts over the last decade, with some of the top named retailers closing storefronts forever. Much of that reason has been based on the brand's inability to adapt and modernize both the image of the brand, and the way the brand engages consumers.
Yet in today’s world, with all of the new technology that's been made available, brands are able to revamp and effectively reintroduce their brands to the masses. And, that is exactly what Abercrombie & Fitch did. In this blog, Hollywood Branded explores how an integration with Snapchat drives traffic to Abercrombie & Fitch.