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    How An Integration With Snapchat Drives Traffic To Abercrombie & Fitch

    Posted by AJ Henry on May 24, 2018 at 9:47 AM

    Failing To Modernize Has Led To Brand Failure

    There have been tremendous brand shifts over the last decade, with some of the top named retailers closing storefronts forever.  Much of that reason has been based on the brand's inability to adapt and modernize both the image of the brand, and the way the brand engages consumers. 

    Yet in today’s world, with all of the new technology that's been made available, brands are able to revamp and effectively reintroduce their brands to the masses. And, that is exactly what Abercrombie & Fitch did.  In this blog, Hollywood Branded explores how an integration with Snapchat drives traffic to Abercrombie & Fitch.

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    Topics: Social Media Strategy, Product Placement & Branded Content

    4 Ways To Trick Instagram’s Latest Algorithm Changes

    Posted by Linn Andersson on May 18, 2018 at 2:09 PM

    How To Work Around The New Algorithm On Instagram

    A lot of people have been discussing the latest algorithm change that Instagram made. Some influencers are claiming they’re losing followers because of it.

    But what changes did Instagram really do, and can you work around them?  In this blog, Hollywood Branded provides 4 tricks to keep your current Instagram algorithm changes to keep your posts active.

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    Topics: Social Media Strategy

    A Comparison Of The Paid Ad Tweet Vs The Celebrity Tweet

    Posted by Stacy Jones on May 7, 2018 at 11:30 AM

    The Power of Twitter

    Twitter is ever-evolving and one of the changes in Twitter since the social network went public was the addition of paid ad tweets in the newsfeed. And while this happened quite awhile ago - it's still impacting brand choices for engagment. Something a little different than a paid celebrity tweet, where in 280 characters or less, celebrities endorse brands.  

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  In this blog post Hollywood Branded takes a look at what the difference between a paid ad post versus a celebrity endorsed post looks like and how each benefits a brand.   

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    Topics: Celebrity Initiative, Social Media Strategy

    How Instagram’s “Shoppable Post” Feature Drives Brand Engagement

    Posted by Madison Krizan on April 30, 2018 at 8:40 AM

    Putting The Point Of Purchase At The Consumer's Fingertips 

    There is no denying the power of having an engaging and easy to follow website for your brand to post product information and provide a means for purchase. However, with the power of social media rapidly taking over traditional marketing efforts, it may be useful for your brand to engage with features like Instagram’s Shoppable Posts.

    If your brand is already using social media to spread awareness about your brand and what it offers, why not tap into the ability to actually link your consumers to a point of purchase for the products they are seeing? In this blog, Hollywood Branded explains the Instagram Shoppable Post feature, and how it may be beneficial for your brand to utilize in their social media marketing strategy. 

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    Topics: Social Media Strategy, Social Influencers

    5 Tips For Social Media Marketing In The Wellness Industry

    Posted by Madison Krizan on April 19, 2018 at 9:53 AM

    Looking After The Health Of Your Consumers And Your Brand 

    The time, attention, and effort that individual consumers are willing to put into taking care of their health and wellness seems to have jumped dramatically within the past decade. Instagram is constantly cluttered with up-and-coming brands that are promising the next best product to take care of your body and mind, and prevent long-term diseases. With the plethora of health and wellness products at a consumer’s disposal, brands may be wondering what they can do to make themselves standout. 

    It’s not a lost cause, and in fact, there are multiple ways brands can really help make themselves stand out from competitors. In this blog, Hollywood Branded shares 5 tips for social media marketing in the wellness industry, to help brands up their social media game to engage consumers and drive purchase behavior.

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    Topics: Social Media Strategy, Social Influencers

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