A Star-Studded Event, On And Off The Field
This past Sunday the Kansas City Chiefs and the San Francisco 49ers sealed their invitation to Super Bowl LIV - the biggest sporting event of the year. Sports fans all over the world are planning their watch parties, but they aren't the only ones excited for the big game. Non-sports fans are pumped about a halftime performance featuring Jennifer Lopez and Shakira, entertaining commercials, and a reason to party on a Sunday! Whether your a sports fan or not, the Super Bowl gives everyone a reason to celebrate.
As a marketing agency, we get super excited (see what we did there!) to see brands get creative with their advertisements when they have the attention of over 100 million viewers who are glued to their TV Screens. In this blog, Hollywood Branded looks back at some of our favorite celebrity Super Bowl endorsements over the past 5 years. Let's take a walk down memory lane...
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A Super Big Price Tag
It's no secret that the Super Bowl is typically the most watched live televised event of the year, so brands are willing to pay a pretty penny to get in front of the 100 million plus viewers who will tune into the game. Check out the prices brands are willing to pay for a slot during the big event.
Average Price of a 30 Second Super Bowl Advertisement
| 2015 | $4.5 M |
| 2016 | $5 M |
| 2017 | $5 M |
| 2018 | $5 M |
| 2019 | $5.25 M |
When you're paying that kind of money, you better try your best to make a positive impression on your audience! For the past 5 years, we've recapped our favorite celebrity endorsements that take place during the Super Bowl commercials. We've summarized our favorite of each year below, but be sure to check out the full blogs from to see the all of the endorsements, both good and bad! Here they are:
Most Effective Celebrity Endorsements of Super Bowl 2015
T-Mobile
T-Mobile’s spot features Kim Kardashian in the first of their two super bowl ads. Kardashian parodied her ‘Selfie’ persona announcing the new rolling data plan T-Mobile launched. The commercial is a light hearted and conversation worthy approach for the star and the cell phone company playing off of the personalities own notoriety – and assets.
Kia
Kia’s ad featuring Pierce Brosnan was another star parody, but this time around the celebrity poked fun at his previous spy caper and James Bond-esque roles. The spots key takeaway was to show that a Kia could be just as much fun as a luxury sport car in an action setting, but remain completely practical. Again, the ad was received positively by audiences, and reportedly generated a 68 percent jump in search queries for the brand.
Check out the blog to see all of the celebrity endorsements during the Super Bowl in 2015!
Most Effective Celebrity Endorsements of Super Bowl 2016
Budweiser - Helen Mirren
This spot from Budweiser was perhaps one of the most talked-about ads of the game. With her quick wit and tell-it-like-it-is British manner, Helen Mirren explains just how stupid it is to drink and drive. She addresses drunk drivers personally, referring to someone who drives intoxicated as a "sort-sighted, utterly useless, oxygen-wasting human form of pollution." She goes further to say "if your brain was donated to science, science would return it." You go, girl, you go. This spot was not only funny and clever, but a great way for Budweiser to take a stand for enjoying responsibly.
T-Mobile - Steve Harvey and Drake
These two commercials used celebs and referenced trending topics they were involved in this year. The first featured Steve Harvey in an ode to his recent Miss Universe winner mix-up debacle. He corrects the idea of Verizon having the best LTE coverage and apologizes, saying that T-Mobile now has the best coverage as the iconic Verizon balls are replaced by overflowing pink balls representing T-Mobile. He does add that this time it wasn't his fault for the mix-up, but Verizon's.
Check out the blog to see all of the celebrity endorsements during the Super Bowl in 2016!
Most Effective Celebrity Endorsements of Super Bowl 2017
Skittles - Steven Tyler
Steven Tyler meets the #SkittlesArt portrait of himself. As he encourages it to sing the high notes of "Dream On," the pitch causes the Skittle painting to shatter. Rock on, Steven Tyler. You've still got it.
Persil
Bill Nye the Science Guy stars in Persil's Super Bowl ad where he is shown creating a tough stain that Persil will be tasked with removing. Elizabeth Bank directed the big game commercial spot, making her Super Bowl directorial debut.
Check out the blog to see all of the celebrity endorsements during the Super Bowl in 2017!Most Effective Celebrity Endorsements of Super Bowl 2018
Michelob Ultra - Chris Pratt
With not one, but TWO Super Bowl Ads, Michelob Ultra is bringing Chris Pratt on as the face of their brand in their effort to expand upon the way fitness is experienced by all. The first ad is cut as both a minute and a :30 second ad, and has Chris Pratt hearing the news that he's the new endorser, and training to appear in the ad - working out by doing curls with a beer.
Ultra will run a 60-second sequel later in the game, "I Like Beer," that stars Pratt alongside pro golfer Brooks Koepka, pro surfer Kelly Slater and marathon runner Shalane Flanagan. Ultra reps say this is the first time Pratt has appeared in a TV commercial for any brand.
Alexa - Jeff Bezos, Cardi B and Gordon Ramsay
In the ad, Alexa has lost her voice and celebrities and others chime in with their own voice to respond to the requester's ask. Celebrities include music artist Cardi B, actress Rebel Wilson, actor Anthony Hopkins, chef Gordon Ramsay and Amazon head Jeff Bezos. Cleverly, Amazon made some extra efforts to make sure none of the Alexa's listening in as the Super Bowl played, were able to respond to all of the "Alexa" commands given in the ad.
Check out the blog to see all of the celebrity endorsements during the Super Bowl in 2018!
Most Effective Celebrity Endorsements of Super Bowl 2019
Bubly - Michael Bublé & Aparna Nancherla
PepsiCo's sparkling water brand, Bubly, is jumping on the marketing opportunity of a lifetime with a celebrity endorsement from the aptly-named Michael Bublé. The full ad, titled 'Can I have a bublé?," will air during the Super Bowl, and will reportedly also feature comedienne Aparna Nancherla. A teaser titled 'Bublé vs bubly" was released January 17th featuring Michael Bublé sitting on the floor of a convenience store. To the chagrin of the shop owner, Bublé uses permanent marker to draw 'é' over the 'y' on Bubly cans.
Doritos - Chance the Rapper, Backstreet Boys
PepsiCo's Doritos premiered a fun spot spicing up some nostalgic music to promote their old-but-new Flamin' Hot Nacho flavor. Chance the Rapper kicks the add off by trying the new flavor. He admires that they "made the original hot" as Backstreet Boys' "I Want It That Way" plays in the background. Chance then makes the original Backstreet Boys song 'hot' with his own rap addition, surrounded by pastel hot-rods and smoke. The Backstreet Boys themselves finally join in, Chance sings the titular line of the original song, and the slogan appears: "The original, now it's hot."
Check out the blog to see all of the celebrity endorsements during the Super Bowl in 2019!
Want Even More Star Studded Content?
Then you're in the right spot! Check out some of our recent blogs about celebrities!
Want to get your brand in front of celebrities? Getting into their gift bag at events is a sure fire way to do it. Look no further, because we have an E-Book that shows you how to do just that. Check it out!
