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AJ Henry | Hollywood Branded

AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

Recent Posts

Influencer Marketing Case Study:  Hotel Resort Partnership

Posted by AJ Henry on November 7, 2017 at 7:02 AM

TOPICS | Social Influencers

Pala Casino Resort and Spa Case Study

We love working on influencer campaigns - despite the fact that it is often very similar to the process of herding cats.  Influencers are not always so on top of it, and it can take some extreme levels of management to get from the start of a project to the end. 

This last summer, Hollywood Branded was hired by Pala Casino Resort and Spa to help organize and facilitate an on-site influencer event to reach a younger consumer, and help showcase the resort and all it has to offer.  In this blog post, Hollywood Branded shares insights to our recent influencer marketing case study for Pala Casino Resort and Spa.

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3 Things Brands Need To Understand About FTC Guidelines On Social Influencers

Posted by AJ Henry on October 20, 2017 at 3:12 PM

TOPICS | Social Influencers

Some Helpful Insight To Understanding How Not To Be Liable

If influencer marketing wasn’t already confusing enough, the FTC decided to make it even more confusing by releasing different regulations to better crack down on deceptive practices - and basically make sure consumers know they are being advertised to. In recent months, due to the massive influx of brands that have been hopping on the influencer bandwagon, the FTC has been taking this issue even more seriously. 

For brand marketers that are fairly new to influencer marketing, implementing a successful influencer campaign while keeping it compliant can prove to be a lofty task. And making sure the brand, the agency and the influencer are not fined inthe process even loftier.  Properly manuevering the legal roadblocks that the FTC has set up can be exhausting...so, that's where we come in. In this blog, Hollywood Branded shares insight on 3 things brands need to understand about FTC guidelines on social influencers to not be fined. 

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How Much Money Should A Brand Spend On Influencer Marketing

Posted by AJ Henry on September 19, 2017 at 8:33 AM

TOPICS | Social Influencers

Based On Past Campaigns...

As influencer marketing continues to mature, brand marketers are scrambling to figure out how much of their budget should be allocated towards this growing marketing strategy.  Like every other aspect of influencer marketing, there are no set rules or guidelines in place to determine how much money should be spent on influencer marketing.  So, for many brand marketers, figuring this out can be quite difficult.

From $50 per month to $500,000 per month, it’s nearly impossible to know right away how much your brand should be spending.  However, based off of past campaigns and research that our agency has done, we have some solid knowledge to share.  In this blog post, Hollywood Branded discusses how much money a brand should spend on influencer marketing.  

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5 Signs Why Influencer Marketing Will Work For Your Brand

Posted by AJ Henry on September 13, 2017 at 7:35 AM

TOPICS | Social Influencers

Welcome To The Wild West of Marketing

For many brand marketers, influencer marketing still seems like the Wild Wild West due to its lack of consistent standards and measurements. But, with 67% of brands saying that they’re increasing their influencer budgets for 2018, it looks like influencer marketing isn’t going anywhere anytime soon.

So, if you’re still on the fence about this marketing strategy, it's time to jump over and embrace this marketing practice!  It is here to stay... at least for the next few years.  In this blog post, Hollywood Branded shares five signs why influencer marketing will work for your brand. 

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Music Artist Brand Endorsement Case Study: Jay-Z's Album 4:44 And Sprint Platinum In Days

Posted by AJ Henry on July 25, 2017 at 7:45 AM

TOPICS | Celebrity Initiative, Social Influencers

How A Brand Helped Make An Album Platinum

People of all ages have heard of the craze surrounding Jay-Z’s new album 4:44. Aside from all of the interesting things that Jay-Z raps about on the album (race in America, socioeconomic issues in the African American community or his infidelity towards Beyonce), there is one thing in particular about the album that has stood out most - how 4:44 went platinum in record time.

And in fact, the album's success has much to do with a partnership Jay-Z has with Sprint.  In this blog, Hollywood Branded explores the music artist brand endorsement case study of how Jay-Z’s new album 4:44 went platinum in less than a week.

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Why An Influencer Isn't Responding To Your Inquiries

Posted by AJ Henry on June 28, 2017 at 8:29 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers

You've Called... You've Emailed... And Crickets Is All You Hear

In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

But it's not typically that easy. And it usually takes HOURS and HOURS worth of work to get a campaign to completion.  In this blog post, Hollywood Branded explores three reasons of why an influencer isn't responding to your inquiries for your brand campaign, and how to fix it.

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What To Do After Completing An Influencer Campaign

Posted by AJ Henry on May 30, 2017 at 7:02 AM

TOPICS | Social Media Strategy, Social Influencers

Your Brand Launched A Campaign.  Now What?

So, you just finished an influencer campaign and you’re trying to figure out what to do next. As brand marketers, sometimes all we want to do is relax and take a breather after finishing a campaign. Unfortunately, if the marketer is taking a rest and not doing anything, then the brand is losing potential awareness with consumers.  We know, it's a relentless cycle of go, go go!

With that in mind, should you immediately start putting together another influencer campaign? Should you build a new campaign using a different marketing strategy?  In this blog, Hollywood Branded explores two key steps that a brand marketer should take after completing an influencer campaign before moving onto a new campaign. 

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3 Tricks How To Find The Right Influencer For Your Brand

Posted by AJ Henry on May 5, 2017 at 4:59 PM

TOPICS | Social Media Strategy, Social Influencers

The Importance of Influencers To Marketers

Most brand marketers can agree that influencers have officially solidified their place in the marketing world. During a time when people seek out recommendations from their peers before purchasing an item, marketers that haven’t come to this realization are leaving a lot of money on the table.

For marketers, the questions nowadays isn’t whether or not influencer marketing works but rather who is the best influencer(s) for their brand. In this blog, Hollywood Branded explores three different things to look for to find the right influencer for your brand - including some insider tricks of the trade.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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