Imagine Trying Clothes On Over The Internet
Ahhh online shopping. Don’t we all love it? The ability to just sit in the comfort of your own home, or maybe even sneak a few minutes away from work to look for that new sweater that you’ve been desperately waiting to wear once the weather cools off a bit? This. This is the epitome of lazy consumerism.
No longer are we forced to get up out of our pajamas just to go grab those sunglasses that we need for next week’s lake trip with the boys and girls. It can now all be done with the touch of a button. But, the one thing that all online shoppers stress over is this one daunting question..."will this look good on me?!" There’s nothing more annoying than ordering that brand new sweater expecting to look like Ryan Gosling in Crazy, Stupid Love then it coming and realizing you actually look like Tom Hanks from Cast Away. Say no more! Once again, Facebook saves the day. In this blog, Hollywood Branded explores how Facebook uses augmented reality in new advertisements to help users try items on before purchasing.