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    AJ Henry

    AJ Henry
    AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

    Recent Posts

    Successful Influencer Marketing On A Small Budget

    Posted by AJ Henry on October 16, 2018 at 8:46 AM

    Influencer Marketing Can Be Expensive

    Influencer marketing is one of the hottest strategies in today’s marketing world. Brands of all sizes are scrambling to figure out how they can get their product, message or service into the hands of some of the internet’s most followed personalities. In its beginning days, influencer marketing used to be somewhat affordable. Influencers weren’t as aware of their true value meaning they weren’t charging as much to participate in campaigns. Unfortunately, things have changed.

    Nowadays, influencer marketing, especially when done at scale, can be quite costly. But, it doesn’t need to be that way. In this blog, Hollywood Branded discusses how brands implement influencer marketing campaigns successfully on a small budget.



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    Topics: Social Influencers

    Why Your Brand Needs Video Content To Dominate Influencer Marketing

    Posted by AJ Henry on October 4, 2018 at 8:12 AM

    Ohh Influencer Marketing (The Secret To Making It Work)

    Nowadays, influencer marketing is at the forefront of any brand marketers mind. What started out as a rare and highly unstructured marketing strategy, has now budded into one of the most popular strategies used by brands of all sizes. Anything from local mom and pop sandwich spots to huge multinational companies like Coca-Cola are using influencers to drive awareness and sales for their brand.

    Just like any other strategy, in order to remain effective, influencer marketing has had to evolve in its approach. Static content like photos and blog posts used to be effective, and in some cases still is, but there’s a beast that is taking the internet by storm… video. In this blog, Hollywood Branded explains why your brand needs video content to dominate influencer marketing, increase engagement and stand out from your competition.



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    Topics: Social Influencers

    Facebook Uses Augmented Reality In New Advertisements

    Posted by AJ Henry on August 28, 2018 at 1:35 PM
     

    Imagine Trying Clothes On Over The Internet 

    Ahhh online shopping. Don’t we all love it? The ability to just sit in the comfort of your own home, or maybe even sneak a few minutes away from work to look for that new sweater that you’ve been desperately waiting to wear once the weather cools off a bit? This. This is the epitome of lazy consumerism.

    No longer are we forced to get up out of our pajamas just to go grab those sunglasses that we need for next week’s lake trip with the boys and girls. It can now all be done with the touch of a button. But, the one thing that all online shoppers stress over is this one daunting question..."will this look good on me?!" There’s nothing more annoying than ordering that brand new sweater expecting to look like Ryan Gosling in Crazy, Stupid Love then it coming and realizing you actually look like Tom Hanks from Cast Away. Say no more! Once again, Facebook saves the day. In this blog, Hollywood Branded explores how Facebook uses augmented reality in new advertisements to help users try items on before purchasing. 



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    Topics: Social Influencers

    How A Strategic Brand Partnership Drives Sales: Supreme Case Study

    Posted by AJ Henry on August 16, 2018 at 12:50 PM

    Thanks To Supreme, You Can Get This Week's Newspaper for $50

    Streetwear brand Supreme has one of the best branding success stories of all time. From stickers to water bottles to now newspaper, you’ve seen that bright red and white logo everywhere. In fact, just today we were sitting in a meeting with a 40-odd year old executive from a multinational business and he had a Supreme sticker plastered on the back of his laptop.  Some brands transcend age and are more in tune with psychographics than demographics. 

    Somehow, someway, Supreme has figured out a way to slap their logo on virtually anything, and sell out within days. Including bricks. But, their most recent stunt has caught the marketing world by storm. In this blog, Hollywood Branded discusses how a strategic brand partnership drives sales, and a case study on how Supreme was able to make a newspaper cost $50 with their remarkable marketing campaign.  



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    Topics: Product Placement & Branded Content

    The Top 10 Highest Endorsed Athletes And Their Brands

    Posted by AJ Henry on July 26, 2018 at 10:58 AM


    Sports Heroes Makes A Lot of Money - And Create Major Brand Ad Platforms

    Let’s be real. There is a ton of money in sports. Athletes these days are making more money than many of the world’s longest standing business executives. In addition to the money, athletes are branding goldmines. Some of the biggest brands in the world are standing in line to throw money at athletes in exchange for promotional commitments. 

    Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Or, how much Rolex had to pay Roger Federer to tell the world that there’s no better watch for a man than a Rolex? In this blog, Hollywood Branded explores why brands choose to partner with athletes, the top 10 highest endorsed athletes in 2018 and the brands that pay them.



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    Topics: Celebrity Initiative, Sports Marketing

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