Why A Company Is Willing To Be Upside Down Financially
MoviePass has been making a tremendous amount of headlines lately. Whether from being lauded as the next best thing to happen for consumers (and certainly not theater owners) to endless reports on its dire financial woes, one thing is clear. The ability for people to purchase the opportunity to view unlimited feature films every month does have consumer purchasing interest.
The problem? The actual cost of delivering the product makes the company completely upside down. But many companies, especially apps, operate that way today. And the reason for that is simple. These products provide an incredible amount of insight into individuals behavior, and that data is incredibly valuable dollar-wise. In this blog, Hollywood Branded dissects the true motives of the film screening app to understand how MoviePass uses data collection to generate sales and discusses future product placement offerings.