final press release

Hollywood%20Branded%20Press


TRENDING INFLUENCER MARKETING NEWS

Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers

    Dumisa Moyo

    Dumisa Moyo
    After emigrating from the U.K. to the U.S. as a child, Dumisa received his BS in Communications from Lee University. While attending, he received a dozen accolades for excellence in video journalism. He then took his talents abroad; studying British film, theatre, and culture in Cambridge, England. With a keen eye for content culture, Dumisa is determined to elevate storytelling into higher dimensions and empower the visions of the underrepresented through content marketing. When not plotting the next digital renaissance, Dumisa enjoys transcending the LA smog and ascending into the kingdom of anime, a land that brings both relaxation and personal empowerment.

    Recent Posts

    6 Reasons To Use Pinterest To Grow Your Brand

    Posted by Dumisa Moyo on October 17, 2018 at 9:46 AM

    Overlooked But Not Forgotten

    Often overlooked by social media teams, Pinterest is a platform that understands its small, niche user base. It consistently feeds its user base with creative ideas, creating an in-house unit of loyal buyers and sharers of content.

    Many businesses and retailers alike have focused their marketing efforts to revolve around this social platform’s unique way of attracting buyers. Yet, if your brand is overlooking Pinterest, you are most likely missing out on an incredible opportunity to market your products effectively. In this blog, Hollywood Branded reveals 6 reasons to use Pinterest to grow your brand.



    Read More

    Topics: Social Media Strategy

    A Beacon Of Hope: A Case Study On Location-Based Marketing

    Posted by Dumisa Moyo on October 10, 2018 at 3:15 PM


    A Case Study: Rite Aid's Latest Marketing Campaign

    In January 2016, Rite Aid installed proximity beacons into each of its stores across the U.S. By the time the installation was complete, all of its (at the time) 4,500 stores had been outfitted with beacons. This move awarded them with the bragging rights of having the largest beacon technology installation push in a retail setting, a crown previously worn by Macy’s in 2014.

    Fast forward two years, and Rite Aid is back in the limelight with a brand new marketing strategy. Emboldened by “The Great Beacon Migration Of 2016,” the pharmacy corporation feels that now is the best time to open the floodgates of marketing strategy. Of course, we'll break down the key methods that Rite Aid used to prepare themselves for their latest advertising adventure. In this blog case study, Hollywood Branded examines and explains how Rite Aid Targets Consumers Using Location Based Marketing.



    Read More

    Topics: Strategic Partnerships, Public Relations

    Instagram: Facebook's Greatest Gift For Millenial Targeted Marketing

    Posted by Dumisa Moyo on September 14, 2018 at 11:43 AM

    Mastering How It Works To Promote Your Brand

    It used to be that every brand had to have a Facebook page, which is still a good idea. But what's all the rage now? What's the absolute must for a brand that wants to leverage social influencers? That would be Instagram.

    But there are a lot of things a brand can do that will absolutely guarantee less chance of success with either of these two social platforms, and it really all boils down to algorithms and how the platforms view your brand.  In this blog, Hollywood Branded  shares how Instagram may be Facebook's greatest gift for millennial targeted marketing, and what brands need know to succeed.



    Read More

    Topics: Social Media Strategy

    Case Study: What Brands Can Learn From Creating A New Brand Identity

    Posted by Dumisa Moyo on September 5, 2018 at 8:36 AM

    Modernizing Your Brand Can Yield To Major Sales And Awareness Changes

    Sometimes a brand just needs a few tweaks to make it become a pop culture sensation. And those tweaks may involve the overall brand identity.  One such brand that experienced a complete turnaround by getting a full makeover was the Anime Expo, a meteoric, four day event celebrating Japanese pop culture and entertainment. Not only is it an anime centric cesspool hosting hundreds of thousands of fans, but it just might be the holy city for would be anime cultists. The dedication is real.

    With the majority of these fans setting aside months of planning and networking for this event alone, the result is the amoebic construction of a global community obsessed with one ideal. But before the brand makeover, there was a disconnect and the powerful potential of the expo was languishing. In this blog, Hollywood Branded shares how one branding company completely rebranded and evolved the brand identity of an event to make Anime Expo become the top anime convention in the world.  



    Read More

    Topics: Event Activations, Digital Marketing, Inbound Marketing

    How Three Brands Partnered With Film And TV To Produce New Co-Branded Product Lines

    Posted by Dumisa Moyo on September 4, 2018 at 12:55 PM

    Product Lines Are Coming

    When it comes to effective marketing, creativity is a key player in generating sales. And one of the most creative ways we've seen brands leverage content partnerships is through building new co-branded licensed lines with some of today's hottest pop culture driven television and feature films.    

    When there is a built in audience of fans who love and adore the characters and storylines they tune in to, there is a ready-made buyer just waiting to purchase whatever product makes the content more real to them. And that means brands who are savvy can win big by launching  products targeted to a ready made audience - even if that audience isn't one they previously targeted or were well known with. In this blog, Hollywood Branded shares how three alcohol brands partnered with TV show and Film content partners to produce new co-branded product line extensions. 



    Read More

    Topics: Product Placement & Branded Content, Strategic Partnerships

    Download The Pricing Guide
    New Call-to-action
    Watch the video to learn what is Product Placement