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    Dumisa Moyo

    Dumisa Moyo
    After emigrating from the U.K. to the U.S. as a child, Dumisa received his BS in Communications from Lee University. While attending, he received a dozen accolades for excellence in video journalism. He then took his talents abroad; studying British film, theatre, and culture in Cambridge, England. With a keen eye for content culture, Dumisa is determined to elevate storytelling into higher dimensions and empower the visions of the underrepresented through content marketing. When not plotting the next digital renaissance, Dumisa enjoys transcending the LA smog and ascending into the kingdom of anime, a land that brings both relaxation and personal empowerment.

    Recent Posts

    5 Holiday Marketing Ideas For This Season

    Posted by Dumisa Moyo on December 14, 2018 at 10:00 AM

    Gain Consumers Through Targeted Marketing

    Ah, tis the season to be jolly. Tis also the season to engage and connect with consumers in a Yuletide way. Whether 2018 has proven to be a particularly difficult year to spread your brand’s message or not, the holiday season presents a period of redemption for marketers! 

    As the holidays are one of the most important times of the year to increase sales, it's important to make sure you're ready to utilize the most effective avenues possible in marketing your brand. In this blog, Hollywood Branded will discuss 5 effective holiday marketing ideas to make the most out of this holiday season.



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    Topics: Digital Marketing, Creative Content

    Using Technology You Have To Increase Sales: RFID Marketing Strategies Part I

    Posted by Dumisa Moyo on November 21, 2018 at 10:37 AM

    New Inventions Demand Equal Innovation 

    As technology continues to splash onto the world stage, marketing must inevitably adapt to its break neck speed. Tech and marketing tend to go hand in hand quite well, and this latest techno-effort is no acceptation to the rule. 

    There's a new game in town that marketers need to know about, which builds on technology they may have already had in retail. That technology - Radio Frequency Identification (RFID) - allows marketers to actually track the real time buyer's journey and provide marketing touch points in real time. In this blog, Hollywood Branded explores how RFID marketing strategies increase sales and provide new options for all brands to learn from. 



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    Topics: Marketing Best Practices

    6 Reasons To Use Pinterest To Grow Your Brand

    Posted by Dumisa Moyo on October 17, 2018 at 9:46 AM

    Overlooked But Not Forgotten

    Often overlooked by social media teams, Pinterest is a platform that understands its small, niche user base. It consistently feeds its user base with creative ideas, creating an in-house unit of loyal buyers and sharers of content.

    Many businesses and retailers alike have focused their marketing efforts to revolve around this social platform’s unique way of attracting buyers. Yet, if your brand is overlooking Pinterest, you are most likely missing out on an incredible opportunity to market your products effectively. In this blog, Hollywood Branded reveals 6 reasons to use Pinterest to grow your brand.



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    Topics: Social Media Strategy

    A Beacon Of Hope: A Case Study On Location-Based Marketing

    Posted by Dumisa Moyo on October 10, 2018 at 3:15 PM


    A Case Study: Rite Aid's Latest Marketing Campaign

    In January 2016, Rite Aid installed proximity beacons into each of its stores across the U.S. By the time the installation was complete, all of its (at the time) 4,500 stores had been outfitted with beacons. This move awarded them with the bragging rights of having the largest beacon technology installation push in a retail setting, a crown previously worn by Macy’s in 2014.

    Fast forward two years, and Rite Aid is back in the limelight with a brand new marketing strategy. Emboldened by “The Great Beacon Migration Of 2016,” the pharmacy corporation feels that now is the best time to open the floodgates of marketing strategy. Of course, we'll break down the key methods that Rite Aid used to prepare themselves for their latest advertising adventure. In this blog case study, Hollywood Branded examines and explains how Rite Aid Targets Consumers Using Location Based Marketing.



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    Topics: Strategic Partnerships, Public Relations

    Instagram: Facebook's Greatest Gift For Millenial Targeted Marketing

    Posted by Dumisa Moyo on September 14, 2018 at 11:43 AM

    Mastering How It Works To Promote Your Brand

    It used to be that every brand had to have a Facebook page, which is still a good idea. But what's all the rage now? What's the absolute must for a brand that wants to leverage social influencers? That would be Instagram.

    But there are a lot of things a brand can do that will absolutely guarantee less chance of success with either of these two social platforms, and it really all boils down to algorithms and how the platforms view your brand.  In this blog, Hollywood Branded  shares how Instagram may be Facebook's greatest gift for millennial targeted marketing, and what brands need know to succeed.



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    Topics: Social Media Strategy

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