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Thanks To Michael B. Jordan...Anime Is Cool Now (?)
Log onto your favorite social media channel. After a few swipes of the wrist (and a few wasted hours), you’ll most likely stumble upon trivial and mysteriously Japanese memes featuring various characters from anime. Thanks to praise from celebrities like Michael B. Jordan, Keanu Reeves, and even Jaimie Lee Curtis, anime has been able to garner the attention that longtime fans have always claimed its deserved.
Online distributors Amazon Prime, Netflix, and Hulu have all been gunning to serve this often forgotten market through their own respective means, but it seems like Hulu has officially gained the upper-hand. By acquiring the Sony owned major animation studio Funimation, Hulu now has an anime producing powerhouse partnered with its streaming service. In this blog, Hollywood Branded will explore how Hulu and Funimation plan to take over the Anime market.
Topics: Creative Content
Engagement: The Metric Savior?
Engagement has been used by brands as the end all be all tool for measuring success since the beginning of social media. It is only now that marketers are realizing that this may have been a poor choice of a metric. In fact, It might have caused more headaches than originally intended.
For something that was widely and quickly accepted as “marketing’s new key metric” (Haven, Bernoff, Glass, 2007), it’s a wonder that engagement has been met with fury when mentioned at social media brunches. That’s why in this blog, Hollywood Branded examines the pros and cons of engagement data to determine the best metrics to analyze social media success.
Topics: Social Media Strategy
Achieving The Impossible
Second only to Excel sheets, Engagement is a foundational concept in marketing that involves moving the hearts and minds of your target audience. Since the advent of online advertising, clicks have been viewed as proxies for the traditional notion of engagement. However, in many cases, these click-based forms of engagement do not align with the desired business outcomes of your content.
The dual meanings of engagement in traditional marketing and online advertising have been challenging for many marketers. In this blog, Hollywood Branded explains how to use engagement metrics to achieve business success through Facebook.
Topics: Social Media Strategy
Product Placement Opportunities In Your Consumers Favored Media Content
Many moons ago, branded content popped onto the scene with the quest to revitalize collaboration between editorial and advertising. This has led to both traditional and digital publishers launching full-service content studios including the New York Times’ T Brand Studios, Refiner29’s Brand Experiences, and CNN’s Courageous Studios.
This move has installed attention-grabbing content that seeks awards and praise from all. The overall idea is that brand marketers looking for more creative flexibility, total message control, and cheaper pricing will be arriving at these content studios’ front doors. And the media outlets are banking on brands interest in being able to provide quickly consumable content versus boring old ads. In this blog, Hollywood Branded discusses how media outlets are becoming production content producers, and what brands need to know to navigate the space.
Trust The Senses: Appealing To All Audiences Through Sensory Marketing
Think back to your childhood; or, for some of you, think back to yesterday's lunch. Do you remember the awe of entering a candy shop? There was an instant allure when entering its brightly colored interior. The smells of chocolate, taffy, and other sweet delights embedded within the nose. The entire store became alive with candied spectacles as you imagined eating every item in the store, one handful at a time. It's almost as if the owner planned all of these sights, smells, tastes, sounds, and textures in advance. Chances are, that's exactly what happened.
All set pieces found within the candy store must work in unison to create a particular emotional experience for the customer. The owner employed a method that has been unconsciously utilized for centuries, but only recently studied and employed by businesses. This method is called sensory marketing, and it just might become your businesses' most used marketing tool. In this blog, Hollywood Branded discusses how to use sensory marketing to appeal to any audience.
Topics: Retail Marketing