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HB Round-Up: Event Activations

Posted by Alexa Mancilla on February 22, 2021 at 7:30 AM

Celebrity Event: They're More Than Just For Fans! 

While COVID has caused us to miss out on lots of A-List events, it's always nice to look back and reminisce on the incredible and extravagant events of the past. 

While events are no doubt fun for celebrities and fans alike, they're also great opportunities for brands, as well! Event activations are the perfect place to get your brand in front of the eyes of thousands (including influential people like A-List celebrities) for a relatively cheap price.  In this blog, Hollywood Branded recaps some of our favorite pieces about marketing within event activations. 


HB Round-Up_ Event Activations


How To #20: Leverage Celebrity Talent At Events

Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of.  In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at your brand's next event for a partnership win-win.

Read more here

How to leverage celebrity talent at events


How To #21: Eleven Ways To Utilize Social Media at Brand Sponsored Events

There is a tremendous amount of hard work that goes into creating an event whether you are hosting it yourself or jumping on as a sponsor – booking the venue, organizing the vendors, booking talent to bring in more excitement, building activation stations on site, coordinating staffing, ensuring media will attend and cover - the list is somewhat endless.

To truly optimize all the hard work, brand managers need to create noise and buzz leading up to and surrounding the actual event, with the use of social media at events being the driving tool. In this blog post, Hollywood Branded provides a guide to 11 ways brand managers can use social media to make an event a success, along with a case study.

Read more here

Utilizing Social Media At Brand Sponsored Events

Hot In Hollywood Hollywood Branded eNewsletter


It Costs What? Hiring Musicians and Celeb DJ's For Corporate Events

Businesses of all types often come to our agency and ask for assistance in booking celebrities for their events.  The type of celebrity wanted is geared towards the type of brand and attendees' expected – whether that be fashion, tech or automotive.  Usually the celebrity desired is one that the brand manager/owner is personally a fan of.  Nowadays, the biggest factor to consider should be not only media interest, but individual social media reach.  So how much are these individuals to have come to your event to perform? 

Read more here

Hiring Celebrity Musicians and DJ's for corporate events


Celebrity Lounge and Swag Bags

Celebrity gifting is perhaps one of the best ways to increase your brand awareness and your sales as well! It's no coincidence that brand products fly off the shelves the day after a celebrity is seen sporting them, especially on the red carpet.

As awards season is upon us, brands have utilized so many unique ways (often by the guidance of agencies like ours) to find a way to gift their products to celebrities. In this blog, Hollywood Branded shares insights on celebrity lounges and swag bags during red carpet events from Distinctive Assets' founder, Lash Fary's experience and expertise.

Read more here

Celebrity lounge and swag bags with Lash Fary

Celebrity invite to brand event ebook


Hollywood Branded at New York Fashion Week! 

Two weeks ago I flew to New York in the midst of dreadful snow storm, Nemo; I held tight to my seat and prayed for my life. I was joining the flurry of models, makeup artists and hair stylists that had gathered for New York Fashion Week.

I couldn’t wait to get a taste of the hustle and bustle of New York City. I was absolutely thrilled about the opportunity to attend New York Fashion Week for our client, Harman Kardon's brand integration that promoted the amazing Harman Kardon CL High-Performance headphones.

Read more here

Hollywood Branded at NYFW harman/kardon


What's Next In The "New Normal?"

While in-person events might have been put on hold for the time being, that doesn't mean that events still aren't happening! Hollywood has adapted quite quickly to the 'new normal' and it's vital that we do the same! Make sure you're kept in the loop about events by reading the blogs below and subscribing to our newslaetter!

Want to learn even more about event activations and why they're so helpful for brands? Download our E-Book on how to invite a celebrity to your next branded event! 

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Topics: Opportunities, Hollywood Branded, Celebrities