Join Over 30,000+ Marketers Who Read Our Blog

Hollywood Branded At New York Fashion Week!

Stacy Jones
Stacy Jones
March 11, 2013 at 3:16 PM

2 minute read

Hollywood Branded Experiences New York Fashion Week

Two weeks ago I flew to New York in the midst of dreadful snow storm, Nemo; I held tight to my seat and prayed for my life. I was joining the flurry of models, makeup artists and hair stylists that had gathered for New York Fashion Week.

I couldn’t wait to get a taste of the hustle and bustle of New York City. I was absolutely thrilled about the opportunity to attend New York Fashion Week for our client, Harman Kardon's brand integration that promoted the amazing Harman Kardon CL High-Performance headphones.

I Tried Hard Not To Be Star Struck


With no time to waste we jumped right into designing a spectacular Harman Kardon booth, complete with a full listening station that was set up for demonstration purposes during the fashion shows. I tried hard not to be star struck as numerous celebrities and designers visited our booth to receive a complimentary pair of the fashion-forward CL High-Performance headphones and interview at the Harman Kardon Sound Station.

We also orchestrated a “Tweet to Win” contest throughout the week to win a pair of the featured CL High-Performance headphones and various other Harman Kardon audio essentials. It never ceases to amaze me how people react to the chance to win free stuff! We had a few guests that tried to butter me up with compliments…little did they know I had no control over who won the grand prize! But I’ll take the compliments all the same.


The New York Fashion Week Event Experience

I got to accompany our lucky contest winner who won the Harman Kardon promotion to attend the Boy Meets Girl fashion show. I had so much fun talking and laughing with her as she was being pampered and styled by designer Stacy Igel of Boy Meets Girl. She said it was a dream come true when she found out she was also going to be receiving a photoshoot with Leah LaBelle who performed “Lolita” during the fashion show.

The highlight of my week was watching LIVE as Harman Kardon made their runway debut as models strutted down the catwalk wearing the CL headphones in the Tumbler & Tipsy and Boy Meets Girl fashion shows. We had worked so hard and suddenly it was all worth it. It was incredible to see the impact we had on fashion week and so fulfilling to see our client in the spotlight. With everything I’ve learned I can’t wait for our next event, even if it entails another snow storm.


More From Hollywood Branded

Event driven endorsement opportunities aren't strictly for fashion events! Think about how your brand can sponsor an awards season event! Click here to learn more.

Event Sponsorships are more effective than you may think! And they're not the only tactic you can incorporate in your entertainment marketing mix. Download the results of our 2015 Entertainment Marketing Survey to learn more about the tactics that you should be using.

Download The 2015 Survey Results

Topics: Celebrity Partnership, Event Activations, Social Media Strategy, Misc Branded Events

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.


Table Of Contents