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As an agency, we love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies.
That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Because quite frankly - it's not the easiest marketing strategy to successfully pull off. But we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales.
In this blog, Hollywood Branded shares top product placement, content marketing, celebrity and influencer media interviews in January including the UK's Independent and a new content marketing book for agencies called Sell With Authority.
By Drew McLellan and Stephen Woessner - Bookhouse Publishing
I spoke with Drew McLellan and Stephen Woessner about how Hollywood Branded has created a content marketing machine. The result: We are featured in the book, outlining what we do, as one of the agencies that does it best! The book serves as an awesome road map for any agency of any size to develop a content strategy that will drive inbound marketing sales and new customer acquisition. I know inbound marketing works - it powers Hollywood Branded's marketing and sales strategy. And just one piece of content can be repurposed in so many different ways. From written to audio podcast, to visual graphics and infographics to e-books, short videos, surveys and more. Don't think twice - buy the book!
Get the book here
Read an excerpt about Hollywood Branded here
How Much Meghan Markle And Prince Harry Will Be Worth After Leaving Royal Family According To US Branding Expert
By Chelsea Ritschel
I was interviewed by Chelsea Ritschel of The Independent, with who I discussed the myriad of options for Meghan Markle and Prince Harry to create tremendous incomes after their step away from the Crown and royal family.
Read the article here
You can check out more interviews with our agency through the years on our press page at this link.
While we absolutely love the press interviews we receive, we also create a lot of content through our daily blog and our weekly podcast. Make sure you sign up to stay up to date with innovative marketing opportunities, and learn how to better leverage the pop culture world! You can sign up for our podcast below.
Topics: Celebrity Partnership, Product Placement & Branded Content, HB Podcast
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
