Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Covid-19 Marketing: Leveraging Social Media and Influencers
Social Media Strategy
June 17, 2020
Hollywood Branded shares some of our agency's best blog posts for brand marketers on leveraging social media and influencers during COVID-19.
Alexa Mancilla
Alexa Mancilla
3 min read
5 Successful Non Traditional Marketing Tactics: Barstool Sports Case Study
Social Media Strategy
June 16, 2020
Hollywood Branded discusses how up-and-coming brands can follow 5 of the unconventional marketing steps Barstool Sports used to find incredible growth.
Marina Moceri
Marina Moceri
7 min read
How To #27: 10 Surprising Reasons Why Brands Do Product Placement
Marketing Best Practices
June 15, 2020
Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.
Stacy Jones
Stacy Jones
3 min read
How To Use Influencers To Advertise During COVID-19
Celebrity Partnership
June 12, 2020
Hollywood Branded discusses how brands can use influencers to advertise affordably and effectively during COVID-19.
Gabriela Medina-Toledo
Gabriela Medina-Toledo
4 min read
Hollywood Is Greenlit To Return To Production
Branded Content
June 12, 2020
Hollywood Branded shares the highlights and need-to-knows of the new guidelines for Hollywood to resume production and get TV and film projects greenlit.
Stacy Jones
Stacy Jones
9 min read
Creating a Passive Income with Dr. Jeff Anzalone
Business Advice
June 11, 2020
Hollywood Branded discusses how to create and market a passive income from the advice and experience of doctor and business owner, Dr. Jeff Anzalone.
Greg Smith
Greg Smith
8 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.