Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

The Power Of Artist Collaborations With Footwear Brands For Sneakerheads
Celebrity Partnership
April 22, 2020
Hollywood Branded discusses the power of artist collaborations with footwear brands and sneakerheads.
Gerson Menchu
Gerson Menchu
3 min read
How To #15: 9 Steps To Successfully Plan A Talk Show Integration
Marketing Best Practices
April 21, 2020
Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!
Stacy Jones
Stacy Jones
8 min read
Cannabis-Friendly Branding in Stoner Shows
Strategic Partnerships
April 20, 2020
Hollywood Branded shares a look at how television product placement has benefited cannabis and cannabis-friendly brands in popular television shows and film.
Luke Johnson
Luke Johnson
5 min read
Top Influencers Who Find Success For Brands During COVID-19
Celebrity Partnership
April 17, 2020
Hollywood Branded explores how some of the top influencers are continuing to find success with their brands during COVID-19.
Chelsea Collins
Chelsea Collins
4 min read
Reporting the Trends in the World of Streaming Video with Ashley Rodriguez
Creative Content
April 16, 2020
Hollywood Branded explores the trends in the world of streaming video content from the expertise of Business Insider's Ashley Rodriguez.
Greg Smith
Greg Smith
8 min read
4 Product Placement Case Study Sales Success Stories
Branded Content
April 15, 2020
Hollywood Branded shares four product placement examples in film and how it has impacted each of these brands' sales.
Stacy Jones
Stacy Jones
3 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.