Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

How To #29: How Much Does Product Placement Cost
Marketing Best Practices
February 10, 2020
Hollywood Branded shares some generalizations on how much product placement costs - from single one offs to comprehensive programs.
Stacy Jones
Stacy Jones
8 min read
How An Athletic Brand Sports Team Partnership Increases Sales
Strategic Partnerships
February 7, 2020
Hollywood Branded shares how an athletic brand partnered with a sports team with the goal to achieve massive global increases in sales revenue.
Ian Drummond
Ian Drummond
5 min read
Facing Failure And Finding Success
Business Advice
February 6, 2020
Hollywood Branded learns how facing failure can lead to finding success from the inspiring Miha Matlievski, founder of Fail Coach LLC!
Heather Armel
Heather Armel
7 min read
A Look At Hollywood Branded In The Media (Q3 2019)
Celebrity Partnership
February 5, 2020
Hollywood Branded shares top product placement, celebrity and influencer media interviews in Q3 2019 including Bloomberg, Business Insider, CBS News, Fast Company, Hollywood R...
Stacy Jones
Stacy Jones
3 min read
Talk Show & News Brand Partnerships For Companies Of All Sizes
Branded Content
February 4, 2020
Hollywood Branded shares 7 ways how brands can leverage talk shows and news programming for brand partnerships no matter the size of your company or brand category.
Stacy Jones
Stacy Jones
10 min read
The Most Effective Celebrity Endorsements For Super Bowl 2020
Celebrity Partnership
February 3, 2020
Hollywood Branded looks at the 38 brands who incorporated over 65 celebrities and personalities, and the best and worst of the Super Bowl 2020 commercial celebrity endorsement...
Stacy Jones
Stacy Jones
12 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.