Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Most Popular Scripted TV Shows By State
Strategic Partnerships
December 27, 2016
In this blog, Hollywood Branded looks at what the top scripted series are by state, so brands can better target their core consumers through product placement in these, or sim...
Stacy Jones
Stacy Jones
2 min read
More A-List Film Stars In TV And SVOD
Celebrity Partnership
December 22, 2016
Hollywood Branded provides brand managers insight on need-to-know content partnerships, featuring some mega A-list film stars in TV and SVOD content.
Stacy Jones
Stacy Jones
3 min read
What!! More Adults Watch YouTube Than Primetime Cable TV
Social Media Strategy
December 21, 2016
Hollywood Branded looks at the study Think With Google did that shows that YouTube viewers ages 55 and older have tripled.
Stacy Jones
Stacy Jones
2 min read
Most Popular Reality TV Shows By State
Strategic Partnerships
December 20, 2016
Hollywood Branded shares the top three reality series in each state, so brands can better target their core consumers on a regional basis.
Stacy Jones
Stacy Jones
3 min read
How NBA Players Endorse Shoe Brands For Sports Marketing Success
Celebrity Partnership
December 19, 2016
Hollywood Branded looks at how celebrities and sneaker companies leads to sports marketing success,and how specifically NBA players endorse shoe brands.
Stacy Jones
Stacy Jones
3 min read
Television Shows Targeting Hispanics With Top Latino and Latina Talent
International Partnerships
December 16, 2016
Hollywood Branded shares television shows with some of the top Latino and Latina talent targeting Hispanics for product placement and integration partnerships.
Stacy Jones
Stacy Jones
9 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.