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    Product Placement Case Study: App & Movie

    Posted by Chelsea Collins on September 27, 2018 at 9:40 AM

    How An App Secured Prominent Product Placement

    When viewers watch movies, they often think that what they see on screen was what the writers originally wrote.  But in the case of product placement, that isn't quite what happens.  In fact, a brand can often have an active role at the table discussing how to better portray and position their brand within content.

    Which is were our agency, and others like ours, comes in as we are experts at leading those conversations to ensure that the production doesn't lose their creativity and absolute sheer genius of what they have written, and that the brand isn't lost along the way, as the partnership is crafted.  In this blog post, Hollywood Branded shares a product placement case study and behind the scenes look into how one such partnership was create; and how Bumble made its way onto Candace Bergen’s iPad, and subsequently into the hearts of millions of women watching in theaters.   



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    Topics: Product Placement & Branded Content

    The Top Celebrity Podcasts

    Posted by Luis Vargas on September 26, 2018 at 8:46 AM

    The New Big Thing For Brand Marketers

    It seems these days almost everyone and their mother has their very own podcast. In the endless sea of the varying podcast channels available today it can be confusing and a lot of times super difficult to decide which ones are actually worth dedicating a listen to. There is hope however for the newly introduced podcast listener. Fortunately there is an absolute bevy of engaging and captivating podcast shows that feature some of today’s biggest Hollywood stars both as hosts and interviewees.

    The popularity of podcasts in the last couple of years has absolutely skyrocketed and the involvement of some of today’s biggest names has without a doubt played a part in its rise. And one of the interesting opportunities for brands is that this is a whole new platform to be able to get involved in. In this blog, Hollywood Branded shares some of today's most popular podcasts, and discusses why brands should explore the opportunity for branded content integration into podcasts.  



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    Topics: Social Influencers, Product Placement & Branded Content

    A Mad Men Case Study On Liquor Product Placement

    Posted by Stacy Jones on September 24, 2018 at 1:52 PM

    We All Want To Drink Like The Stars

    Do you remember the way Don Draper poured his Canadian Club into a glass while thinking about his next big pitch - or problem? We do. And we bet you do too.  And we have the inside scoop as to how it happened.

    Don Draper's drink of choice was no accident. Our company worked closely with the team at both Canadian Club and the production team of Mad Men to put together a comprehensive product placement plan that made sense for the brand and fit perfectly into the production.  In this blog, Hollywood Branded shares the case study on the Mad Men Canadian Club integration, and how sales were massively impacted by this whiskey's starring role on TV for liquor brand product placement.



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    Topics: Product Placement & Branded Content

    How Blogging Helps B2B Brands Get Sales And Customers

    Posted by Stacy Jones on September 21, 2018 at 9:12 AM

    Blog Views - It's A Long Game, Give It Time

    I've talked about this before.  Our agency blogs.  Every week.  Regardless of excuses.  Even over holidays, blogs have been written, scheduled and posted. And the reason why we do it is because it helps us engage with potential clients.

    And after it helps us get their attention, the blog provides a reason to stay in contact each Monday through a friendly newsletter, without it being a too-in-your-face sales follow up. And after they become clients? It still serves as a weekly check-in, acting as a gentle reminder of potential other services that might be of interest. And that's because the content we write is specifically written to provide value and education to those reading it.  Right? See, it works for those of you in our newsletter!  In this blog, Hollywood Branded discusses how blogging helps brands get sales and customers - we know, because it works for us.



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    Topics: Social Media Strategy, Creative Content, Digital Marketing

    Celebrity Investments In Businesses

    Posted by Justin Holvey on September 20, 2018 at 9:02 AM


    Not All Their Business Takes Place in Hollywood

    When you think of how celebrities get successful, the first thing that comes to mind is their work in entertainment. Either from their acting, singing, hosting, or anything onscreen, their public face is how they got famous and where we see them most of the time. However, to really make the big bucks, a lot of celebs invest their hard earned dollars in other ventures. 

    From Food to Technology, celebrities have put their name and fortune behind all different kinds of businesses. Some have gone on to massive success, while others have faltered. But one thing is certain- celebs are not just doing business in Hollywood. In this blog, Hollywood Branded looks at some of the different successes (and failures) of celebrities investments in businesses, for brands interested in exploring this alternative endorsement option.



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    Topics: Strategic Partnerships, Celebrity Initiative

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