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South by Southwest is said to be the event for everyone – there’s tech, there’s music, there’s film, etc. The streets are packed with people, and wherever there's room to stand, you can find branding too. As this industry convention has become a festival that people plan yearly trips to attend, it has truly become a golden opportunity for brand marketing.
Over the years, SXSW has become a mecca for engagement and experiential marketing activations, and this year was certainly no different. In this blog, Hollywood Branded takes a look at the best SXSW activations of 2019, and just what made them so memorable.
Cheers To Inclusion
At the beginning of this year, AdAge announced that "sobering times were ahead for many alcohol brands" and as trends in supply and demand ebb and flow, it can be difficult to account for the most effective and successful ways to target your core audience. But what if so many brands have been missing the mark by targeting the wrong audience in the first place?
Statistics do indicate that male audiences are a key demographic to alcohol brands but what about women? One of our latest podcast interview guests would argue that marketers have missed the mark entirely by neglecting to appeal to female demographics. In this blog post, Hollywood Branded examines alcohol brands' gender bias and female targeted marketing from the experience of Pomp & Whimsy's Dr. Nicola Nice.
A Step By Step Guide To Co-Promotional Success
Five years later the highly anticipated sequel to the box office hit The Lego Movie is back, and this time they've brought a host of creative brands who sought to become master builders of unique brand campaigns.
So, what kind of partnerships came to be from these tiny colored bricks? We're glad you asked. In this blog, Hollywood Branded brings you the top brand partnerships with The Lego Movie 2: The Second Part.
While getting a ticket to the World Series or Superbowl remains a real feat for sports fanatics, it's also becoming harder and harder for smaller sports organizations to fill the seats. Though the fandom hasn't died, sports entertainment companies and venues are up against many hurdles in efforts to increase profits.
How then do sports marketers better understand their demographics and effectively reach them? In this blog post, Hollywood Branded examines the best practices for understanding sports fans and marketing to them from the experience of Old Hat Creative's Zac Logsdon.
The Successful Celebrity Event
When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the brand.
Not only do these celebrities not attend for free -- you need to negotiate every single thing up front. Forget to ask for a social post? Need a CEO meet and greet? Need them there for a photos shoot? Spend more in the long run. In this blog, Hollywood Branded provides 8 steps to inviting a celebrity to your event and insight into what steps a brand manager needs to take to not sabotage the partnership, ensuring that the brand gets everything they need from the celebrity endorser experience.