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    How Entertainment Marketing Is Different Than Advertising... or PR

    Posted by Stacy Jones on January 7, 2019 at 10:30 AM

    The Difference And How It Affects Your Brand

    What we do as entertainment marketing specialists is deal expertly in the art of consumer suggestion - something which flows along the lines of both advertising and PR. But there are differences in these marketing practices.

    Marketing authority, speaker and cartoonist Tom Fishburne is quoted as saying, "The best marketing doesn't feel like marketing."  And THAT is what entertainment marketing does for a brand. When done right, it makes the brand feel organic to the content.  Which means it becomes more easy to relate to (and buy in to) with the very tuned-in and engaged viewers watching. In this blog, Hollywood Branded examines what sets entertainment marketing apart from advertising and PR and how brands can benefit massively from it.



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    Topics: Public Relations, Social Media Strategy, Product Placement & Branded Content

    6 Of The Highest Earning Social Media Influencers

    Posted by AJ Henry on January 4, 2019 at 1:36 PM

    So Much Social Media, So Much Money

    Remember when parents used to yell at their kids to get off the “stupid” *insert whatever social media platform their children were using at that time*. Social media used to be seen as no more than a time-waster. That was until people started realizing that money could be made on social media. And when I say money...I mean REAL MONEY.

    Today, some social media influencers are making more money than some of the highest paid positions do in three years. Now, of course, most people on social media aren't making this kind of money but there are certainly some who do. In this blog, Hollywood Branded examines 6 of the highest earning social media influencers and the impact they've made both with brands and their own following.



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    Topics: Social Influencers, Digital Marketing, Social Media Strategy

    3 Content Marketing Tools You Should Be Using Right Now

    Posted by Dumisa Moyo on January 3, 2019 at 10:29 AM

    Alleviate Your Content Marketing Anxiety

    We’re living in an age where the creation of content is more consistent than most of our tax returns. It seems like every website, brand, and agency alike has cracked the code to effective content marketing strategies.

    Sure, they may have blogs and an engaging Instagram, but don’t be fooled by their fancy video content. Chances are, these businesses are using tools that you can apply for yourself! Better yet, some may even be free! We're here to give you options. In this blog, Hollywood Branded shows you 3 Content Marketing tools that you should be using right now!



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    Topics: Digital Marketing

    Choose Your Own Adventure TV Is Here With Netflix

    Posted by Mohamad Awadallah on January 2, 2019 at 1:10 PM

    The Future Is Now

    You trembled from "Playtest." You were captivated by "San Junipero." You began to raise an eyebrow halfway through "Shut Up and Dance" because there is no hint on what is happening next. All of this was shared by viewers with the Emmy-winning science-fiction anthology series, Black Mirror, which tends to leave many viewers with an "awe" look on their face after each episode.  And they are taking it to the next step.

    Leveraging the advancement in technology, the show creators have infused elements of video-game experiences with traditional television for their audience to enjoy with unique endings driven by the choices the viewer makes. In this blog, Hollywood Branded discusses the future of Black Mirror's new "choose your own adventure" episode release, blending television platforms, the future of technology and film. 



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    Topics: Product Placement & Branded Content

    How To #21: Eleven Ways To Utilize Social Media at Brand Sponsored Events

    Posted by Stacy Jones on December 31, 2018 at 10:21 AM

    Making Sure People Know You Were There

    There is a tremendous amount of hard work that goes into creating an event whether you are hosting it yourself or jumping on as a sponsor – booking the venue, organizing the vendors, booking talent to bring in more excitement, building activation stations on site, coordinating staffing, ensuring media will attend and cover - the list is somewhat endless.

    To truly optimize all the hard work, brand managers need to create noise and buzz leading up to and surrounding the actual event, with the use of social media at events being the driving tool. In this blog post, Hollywood Branded provides a guide to 11 ways brand managers can use social media to make an event a success, along with a case study.



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    Topics: Social Media Strategy, Marketing Best Practices

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