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    Top Brand Partnerships For Goosebumps 2: Haunted Halloween

    Posted by Jessica Moore on October 31, 2018 at 11:20 AM

    Campaigns With Fright Who Did It Right

    It's the most wonderful time of the year, and by wonderful I mean frightful. Around Halloween, both the box office and brands alike are dusting off their cobwebs and carving out pumpkins in preparation for the spooky season.There is a brand partner movie vehicle for every demographic from super scary (for adults) to kid-friendly (for the whole family.)

    With Goosebumps 2: Haunted Halloween's theatrical release we've seen some creatively creepy campaigns, as well as true out of the Jack-in-the-Box thinking. In this blog, Hollywood Branded braves spooky campaigns and brings you the top brand partnerships of Goosebumps 2: Haunted Halloween...



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Promotional Products And Their Impact On Your Brand

    Posted by Tyra Dumont on October 30, 2018 at 5:31 PM

    What Are Promotional Products?

    You've seen awesome examples of promotional products, items branded with a company logo and gifted with the hopes the company will stay top of mind in your daily life.  And sometimes, there may actually be instances where you can't wait to get your hands on that branded freebie item that you picked up at a trade show, got delivered in the mail or were gifted at the time of purchase... however you happened upon it by  some on-purpose reason of the company. And then with other items that the company wants you to snatch up and keep forever... not so much. 

    But do these products really impact your brand and its sales? Or is it just a waste of time and money? You'd be surprised to learn that over time, promotional items can actually be extremely impactful in increasing your brand awareness. In this blog, Hollywood Branded examines how promotional products impact your brand’s sales and awareness and can be a supplement to your marketing plan.



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    Topics: Public Relations

    Why Millennials Like Brands To Sponsor Music Festivals

    Posted by Stacy Jones on October 29, 2018 at 12:52 PM

    Billions Spent On Music Festivals By Brands

    While music festivals have been around for decades, it’s no secret that the popularity of events like Coachella, Lollapalooza, and Bonnarroo has exploded. And, of course, with more popularity, comes more exposure, which is precisely why sponsorship dollars spent on music events in 2017 is at $1.54 billion, up 4.8% from last year - which is the average yearly rate of growth over the last several years.

    Clearly there's a lot to be gained for brands looking to market towards millennials, as this venue continues to be a gainful market to invest in. In this blog post we look at some of the top brands sponsoring music festivals, and why their sponsorships are so successful, and why millennials like brands to sponsor music festivals. 



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    Topics: Celebrity Initiative, Event Activations

    Leveraging Podcast Advertising As Branded Content

    Posted by Stacy Jones on October 26, 2018 at 10:14 AM


    Podcasts Are A Massive Opportunity For Brand Advertising

    Our team knows a thing or two about podcasts, as we produce one every week on topics centered around helping brand managers best leverage content partnerships to impact their sales.  And maybe it's our fixation with our own podcast, but it caused us to start looking at podcasts as a marketing vehicle for our brand clients.

    And what we have discovered along the way is that most marketers are absolutely missing out on leveraging this fantastic branded content opportunity to get their brand integrated into third party content.  In this blog, Hollywood Branded is going to talk to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand. 



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    Topics: Product Placement & Branded Content

    9 Celebrity Brand Endorsements In Home Décor

    Posted by Greg Smith on October 25, 2018 at 3:46 PM

    Celebrity Brand Endorsements Take Home Décor By Storm

    As lifestyle influencers become a bigger piece to the puzzle of advertising in the interior design and home decor industry, we are seeing an increasing number of celebrities honing in on the social media influencer space and even launching their own lines of home decor and furniture. In fact, you'll be surprised to see who else has announced their own line as well!

    Recently the alternative R&B artist, Solange Knowles (you may know her as Beyonce's sister) announced a brand partnership with the famously affordable home décor brand, IKEA.In this blog post, Hollywood Branded examines the growing trend of celebrity endorsement partnerships in the home decor industry, and shares 9 of the celebrities doing it right now.



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    Topics: Strategic Partnerships, Celebrity Initiative

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