How An App Secured Prominent Product Placement
When viewers watch movies, they often think that what they see on screen was what the writers originally wrote. But in the case of product placement, that isn't quite what happens. In fact, a brand can often have an active role at the table discussing how to better portray and position their brand within content.
Which is were our agency, and others like ours, comes in as we are experts at leading those conversations to ensure that the production doesn't lose their creativity and absolute sheer genius of what they have written, and that the brand isn't lost along the way, as the partnership is crafted. In this blog post, Hollywood Branded shares a product placement case study and behind the scenes look into how one such partnership was create; and how Bumble made its way onto Candace Bergen’s iPad, and subsequently into the hearts of millions of women watching in theaters.