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Why Brands Partner With YouTube Influencers
Would you sooner trust a recommendation from a long-time friend, or an advertisement on television? An endorsement from someone you trust instills a feeling of confidence and reassurance when it comes to making consumer choices and buying a product.
As Gen Y and Z are two of of the most sought after demographics, advertising partnerships with YouTube personalities are one of the most common forms of advertising in today's market. As both demographics are deeply invested in bloggers/influencers, they are most likely to follow suit from the advice and suggestions of these figures. In this blog post, Hollywood Branded explores the power of influence in YouTube endorsements and why they work so effectively.
In 2019, there's no denying the need for a brand to have a strong presence in social media but it can be daunting to and some smaller brands may not know where to begin. The task of effectively utilizing social media poses a lot of questions that agencies can help you with but you still need to have an idea of what you're looking to achieve before you open that door.
Leveraging social media to position your brand for success is not an easy feat but it is truly rewarding in today's social climate. In this blog post, Hollywood Branded examines the best practices for positioning yourself as an expert through social media from the experience of UpMyInfluence's Josh Elledge.
When it comes to marketing, the options an organization can chose to pursue are boundless. As we've all seen, for many non-profit organizations it's not uncommon to use a shock value in marketing to grab your attention and emphasize the importance of the issue at hand. Similarly, the popular drama “The Handmaid’s Tale” recently became the focal point of political heat in an advertisement rejected by Hulu.
Planned Parenthood's advertising chose to incorporate the dystopian Hulu series, which depicts a world in which fertile women are forced to become child-bearing servants, as a pointed commentary on the Supreme Court nomination of Brett Kavanaugh and the effect it could have on a woman’s choice. In this blog, Hollywood Branded examines the potential pitfalls of controversial marketing techniques and creative ways to draw attention to them.
AI In Today's Market
When we hear words like "artificial intelligence" and "automation," smaller brands and business owners may become uncomfortable with the daunting and futuristic ring to these words. But if you look at the way that various brands have been marketed to you (for several years now), it's actually just a very common component of most marketing departments in our current climate.
Recently our CEO Stacy Jones sat down and spoke with an expert in automation who demystified the inner workings and method to successful automated marketing. In this blog post, Hollywood Branded examines the best practices for automated marketing from the expertise and experience of Magnus Unemyr
Matthew McConaughey Created A Lasting Impression In Lincoln Ads
Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.
It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years. And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for Lincoln through this celebrity endorsment, and how it has impacted the brand.