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    Case Study Of Brand Partnership Promotions In An Animated Film: Smallfoot

    Posted by Jessica Moore on October 23, 2018 at 1:20 PM

    Get Yeti For Some Big Partnerships

    Breaking the myth that brand partnerships are only successful with live-action movies, Smallfoot set out to find new, creative ways to help bolster box-office success, and more than one brand heeded the yodel, I mean, call. But what exactly did those partnerships look like? We have you covered.

    Animated movies offer a brand mecca of advertising partnerships. In fact, some of the most successful brand partnerships we have ever seen have been with films that have no options for product placement within them - either due to being a period film, or an animated family friendly movie that is going to crush the box office.  In this blog Hollywood Branded explores the legendary brand partnerships with Smallfoot (no parkas needed)... and how brands leveraged co-branded promotional partnerships in an animated movie to target families.



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    Topics: Product Placement & Branded Content

    Mistake #24: Not Realizing The Importance of A Public Relation Plan For Your Brand

    Posted by Stacy Jones on October 22, 2018 at 11:53 AM

    Why We Believe PR Is Important As A Marketing Agency

    Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.  There are countless times when we have activated a campaign that we've then built a PR program to support it.  

    Why? Well if you have something on screen, you need to start bringing it to as many other places as possible.  It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life. In this blog, Hollywood Branded discusses the importance of public relations for your brand either to support other initiatives or as a stand alone plan.



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    Topics: Public Relations, Marketing Best Practices

    What Brands Need To Know When Choosing A Celebrity Endorser

    Posted by Stacy Jones on October 19, 2018 at 4:51 PM

    Making A Mistake Is Sure To Cost You Results And Money

    Are you a brand that's ready to make waves with your social presence? Maybe you've sat down with your marketing team and decided that the best way to tap directly into your desired audience. You may think that a celebrity endorsement is the best way to increase your brand exposure.

    There are, however, many different ways to achieve a successful social media campaign to promote your brand, and while you think a celebrity is the best bet, you might be wrong. In this blog, Hollywood Branded is going to discuss how to make sure sure your brand chooses the right celebrity endorser for your advertising campaign.



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    Topics: Social Influencers, Celebrity Initiative

    6 Reasons To Use Pinterest To Grow Your Brand

    Posted by Dumisa Moyo on October 17, 2018 at 9:46 AM

    Overlooked But Not Forgotten

    Often overlooked by social media teams, Pinterest is a platform that understands its small, niche user base. It consistently feeds its user base with creative ideas, creating an in-house unit of loyal buyers and sharers of content.

    Many businesses and retailers alike have focused their marketing efforts to revolve around this social platform’s unique way of attracting buyers. Yet, if your brand is overlooking Pinterest, you are most likely missing out on an incredible opportunity to market your products effectively. In this blog, Hollywood Branded reveals 6 reasons to use Pinterest to grow your brand.



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    Topics: Social Media Strategy

    Successful Influencer Marketing On A Small Budget

    Posted by AJ Henry on October 16, 2018 at 8:46 AM

    Influencer Marketing Can Be Expensive

    Influencer marketing is one of the hottest strategies in today’s marketing world. Brands of all sizes are scrambling to figure out how they can get their product, message or service into the hands of some of the internet’s most followed personalities. In its beginning days, influencer marketing used to be somewhat affordable. Influencers weren’t as aware of their true value meaning they weren’t charging as much to participate in campaigns. Unfortunately, things have changed.

    Nowadays, influencer marketing, especially when done at scale, can be quite costly. But, it doesn’t need to be that way. In this blog, Hollywood Branded discusses how brands implement influencer marketing campaigns successfully on a small budget.



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    Topics: Social Influencers

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