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    Top Brand Partnerships With Mary Poppins Returns

    Posted by Jessica Moore on December 28, 2018 at 1:10 PM

    Campaigns That Are Better Than A Spoonful Of Sugar

    The highly-anticipated and long-awaited sequel to the iconic Mary Poppins is finally in our midst, having swept into theaters just in time for the holidays. Extensive work went into promoting the film and its premiere was met with glee from eager audiences. 

    With the boundless imagination and creativity of the source material, just how did brands capitalize on this magical opportunity and soar above the rest? We'll tell you in this blog, where Hollywood Branded brings you the top brand partnerships with Mary Poppins Returns, in the most delightful way...

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    Topics: Strategic Partnerships

    The Rocky Relationship of Netflix And The Oscars - And Why Brands Care

    Posted by Chelsea Collins on December 27, 2018 at 7:15 AM

    Going For The Grab But Getting The Snub

    Since their inception, streaming services like Netflix have been turning the entertainment industry on its head. The radical shift can be traced back to Netflix’s efficient DVD delivery service back in 1998, making its rival, Blockbuster, eventually obsolete. This was followed by the launch of its digital streaming platform in 2007, but we’d argue that the biggest glass ceiling moment so far came in 2013 with their release of the insanely popular and critically acclaimed series House of Cards.

    The release of this series, and many more after it like Orange is the New Black and Ozark, made Netflix not only a staple in households worldwide, but a serious force to be reckoned with during Emmy’s season. In 2018 they tied with HBO for the most Emmy wins. So, now that they’ve earned success in television, can they do the same with film? In this blog, Hollywood Branded takes a look at the complicated relationship between Netflix and The Oscars, and the hurdles they must jump through to get there - and why brands should care.

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    Topics: Behind-The-Sign Of Hollywood

    3 Game Of Thrones Brand Partnerships With Alcohol Brands

    Posted by Greg Smith on December 26, 2018 at 11:00 AM

    Stock Up For The Last Season

    With the last season airing in April 2019, many brands are trying to hop on the Game of Thrones train and expand their appeal to very tuned-in consumer base. Meanwhile, HBO's also trying to capture as much licensing dollars as it can before the series finally comes to an end.

    Just as 2018 is about to come to an end, HBO's presenting us with more Game of Thrones alcohol collections, including Johnnie "White" Walker and a collection of eight bottles of single malt scotch whiskey that represent each House and the Night's Watch. In this blog post, Hollywood Branded shares the three most successful Game of Thrones alcohol brand partnerships perfect for your new year celebrations.

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    Topics: Strategic Partnerships

    PVOD:  How To Watch Movies From Home While Still In Theater

    Posted by Jessica Moore on December 24, 2018 at 8:29 AM

    Inside What May Become The Next Trend Of Entertainment

    Over the holidays, whispers circulated through the industry that a Premium Video on Demand (PVOD) test in Canada was on the horizon with the major studios, and that theatrical titles could be available within as quickly as a three-week window after initial release in cinemas.

    The topic of PVOD has come up several times in the past year, and recent talks spawn all the same three questions: How will this affect the entertainment industry? Is this actually a win for movie-goers? What is the future impact on studios? In this blog, Hollywood Branded discusses how to watch movies from home on PVOD, and the impact for movie-goers, and studios alike...and the benefits for brands who do product placement.

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    Topics: Creative Content, Product Placement & Branded Content, Strategic Partnerships

    Top Brand Partnerships With Aquaman

    Posted by Jessica Moore on December 21, 2018 at 1:49 PM

    Campaigns That Rode The High Tides To Success

    The King of the Seas returns home in an all-new, high-octane film from Warner Bros. as a continuation of the DC cinematic universe, which crashed into theaters December 21st. In the fast-paced world of brand partnerships some campaigns swam to the top, leaving their competition floundering.

    But, just who was crowned champion? We have you covered. In this blog, Hollywood Branded brings you the top partnerships with Aquaman, and the creative campaigns that claimed the throne...

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    Topics: Strategic Partnerships

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