A Comparison Between Product Placement In British And American Television
Not all countries are the same with regard to their rules about product placement. For years product placements have been integrated in American film and television, with many audiences viewing them as a fundamental component of the show. We all remember such mega brand presence as Reese’s Pieces in E.T., or Pizza Hut in Wayne’s World and Starbucks in Austin Powers.
But it surprises many TV viewers to find out that there is no standard to product placement laws, and in certain countries the product placement laws can be so strict that certain products and product types are completely banned from film and television altogether! In this blog, Hollywood Branded shares insight on how British Product Placement law is different than that of the US or many other countries.