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    Highest Paid YouTube Stars

    Posted by Luis Vargas on September 19, 2018 at 8:08 AM

    They Make How Much For Doing That?

    Ever since YouTube hit the internet scene in 2005 it’s been doing remarkable, unimaginable things for pop culture and social media alike. Many would even say that it helped play the biggest part in giving rise to the social media influencers we know very well today. But what you probably didn’t know is that some of the most viewed personalities on YouTube live some of the most lucrative lives in the digital media landscape.

    Young adults in their early to late 20’s and even young adolescents in their teens and tweens have all jumped at the opportunity to get their piece of the YouTube pie. And if you were wondering what kind of money these individuals are making it’s not just in the thousands or hundreds of thousands -- but in the MILLIONS! With that kind of earning potential it’s a mystery to me why I don’t pick up the closest camera next to me and start vlogging myself! In this blog, Hollywood Branded talks about the current top 10 highest paid YouTube stars, and shares more information on how brands can get involved with social influencers.



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    Topics: Social Influencers

    Increase Brand Sales With Talk Show Product Placement

    Posted by Stacy Jones on September 17, 2018 at 11:54 AM

    Case Study On How A Brand Rocket Fueled To Sales Success

    We are often asked if having a brand appear in a segment on a talk show or as product placement in a TV show leads to actual sales.  And our answer? We think so - but too many times clients don't have analytics in place to measure results.  But when they do, it can make a MASSIVE impact.

    Talk shows air five days a week, and some show a lot of brands within their content.  Some placements are good, and others are absolutely great.  And there is a little bit of magic sauce that can take it to the next level and actually impact brand sales along with the brand awareness talk shows offer.  In this blog, Hollywood Branded shares a case study (not one of our own!) on how one brand found a way to increase sales with talk show product placement, and what the magic to this rocket fuel was.



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    Topics: Public Relations, Product Placement & Branded Content

    Instagram: Facebook's Greatest Gift For Millenial Targeted Marketing

    Posted by Dumisa Moyo on September 14, 2018 at 11:43 AM

    Mastering How It Works To Promote Your Brand

    It used to be that every brand had to have a Facebook page, which is still a good idea. But what's all the rage now? What's the absolute must for a brand that wants to leverage social influencers? That would be Instagram.

    But there are a lot of things a brand can do that will absolutely guarantee less chance of success with either of these two social platforms, and it really all boils down to algorithms and how the platforms view your brand.  In this blog, Hollywood Branded  shares how Instagram may be Facebook's greatest gift for millennial targeted marketing, and what brands need know to succeed.



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    Topics: Social Media Strategy

    5 Tricks To Staying On Top Of Emails For Any Business

    Posted by Stacy Jones on September 13, 2018 at 11:27 AM

    The Problem

    Some people in our office get hundreds of emails every day - like myself.  It is ridiculous. Others get a small handful. But there is one thing that remains consistent across the board - people often forget to do the actions requested in the emails.  And I’m absolutely at fault as well.

    It took me quite a long time to realize that the overriding issue was really nothing more than... a lack of organization. Regardless of the individual, it was not based on a shear attempt to ignore the requests or action items needed by others on the team or - gasp - clients.  In this blog, Hollywood Branded discusses how our team has addressed a challenge felt across the nation by businesses of all types, everywhere: how to deal with email organization.



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    Topics: Social Media Strategy, Inbound Marketing

    Things Our Team Says They Have Learned...

    Posted by Stacy Jones on September 12, 2018 at 11:26 AM

    What You Might Not Know... That I Take For Granted

    I've lived in the world of branded entertainment for over twenty years, and often forget that things that seem so natural to me as making sense, aren't that well known outside of our industry.  Which means there is no way most clients or prospective clients likely have any insight into the mechanisms that make Product Placement, Celebrity and Influencer partnerships work.

    What I forget is... that our own team when they begin to work with us also learns, just like our clients. And what they have learned may prove valuable to you!  In this blog, Hollywood Branded shares what our own team members have learned, that will help entertainment and influencer marketing make more sense to you.



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    Topics: Product Placement & Branded Content, Social Influencers, Strategic Partnerships

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