X
Not surprisingly, one of the keys to any persuasive campaign is a likable person delivering the message. Whether it be due to cheerful disposition, friendliness, or relatability, this likeability factor can have a huge impact on the effectiveness of celebrity endorsement deals. Representatives at Nielsen have done their research to determine the 10 most likable celebrity endorsers.
Here at Hollywood Branded, we really can't get enough of celebrity endorsements! When done right, they can help catapult a brand into household recognition. In this blog, Hollywood Branded shares Nielsen's highest-ranked celebrity endorsers and their ads according to likeability.
Let's start with a little background on the data. Nielsen used two measures of analytics to measure consumer responses to particular celebrities in ad campaigns and to the brands they endorse. The primary marker was the percentage of viewers who are aware of a certain celebrity that find him/her to be likable. The second marker of brand memorability index measures how well the audience remembers a brand from its celebrity ad, as compared to the "average" primetime ad with an index of 100. The following list has been compiled for ads running in quarter 1 (Jan-Mar) of 2015.
Likeability Percent: 69%
Brand Memorability Index: 108
Likeability Percent: 69%
Brand Memorability Index: 160
Likeability Percent: 69%
Brand Memorability Index: 172
Likeability Percent: 71%
Brand Memorability Index: 120
Likeability Percent: 71%
Brand Memorability Index: 152
Likeability Percent: 71%
Brand Memorability Index: 160
Likeability Percent: 72%
Brand Memorability Index: 148
Likeability Percent: 74%
Brand Memorability Index: 164
Likeability Percent: 75%
Brand Memorability Index: 104
Likeability Percent: 78%
Brand Memorability Index: 208
Interestingly, this list is heavily skewed towards actors over musicians, athletes, or other influential celebrities. Do you agree with this list, or have another celebrity you expected to see? Don't be afraid to let us know! Also, be sure to follow our blog for regular updates on new celebrity ads. Want to learn mroe about some of the best celebrity endorsements? Look no further than the Hollywood Branded blog for all things pop culture!
Are you interested in learning how to successfully partner celebrities to your brand - without spending a million? Watch this short webinar to learn Hollywood insider tricks to create and kick start an entertainment marketing campaign that is the perfect extension for your social media program.
Topics: Celebrity Partnership, Opportunities
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.
