Campaigns That Assembled For The Mega-Marvel Movie Event
When half the universe has been wiped from existence, the world's most powerful heroes must come together a final time to avenge the fallen, once and for all. With anticipation at a maximum surrounding the film came a slew of brand partnerships, but only a handful stood our amongst the rest for top spots.
Just who made the list for Earth's mightiest marketing campaigns? We've assembled them for you. In this blog, Hollywood Branded brings you the top brand partnerships with Avengers: Endgame with just a snap of our fingers! ... Wait, too soon?
Not Your Average Avengers Movie
Slated to debut April 26th the world is abuzz with Endgame-fever, breaking pre-ticket sales across the globe in new markets each new day leading up to the release. In fact, Endgame broke Fandango's first-day ticket pre-sales record in just six hours, passing Star Wars: The Force Awakens, Star Wars: The Last Jedi, Rogue One: A Star Wars Story, and Avengers: Infinity War. The blockbuster performed similarly on Atom Tickets, becoming the best selling one-day pre-sales title, and recently, the company's best selling movie of all-time.
Early reports say the film is currently tracking to open domestically in the range of $230 million and $283 million, with worldwide projections as high as $800 to $840 million. Everyone anticipates tracking to fluctuate closer to the release date, but if the broken records in North America and now more recently China, it's safe to say the Disney-Marvel behemoth is on-track for a massive box office overhaul.
After the devastating events of Avengers: Infinity War the universe is in ruins, and hope all but lost. Adrift in space with no food or water, Tony Stark sends a message to Pepper Potts as his oxygen supply starts to dwindle. Meanwhile, the remaining Avengers -- Thor, Black Widow, Captain America and Bruce Banner -- must figure out a way to bring back their vanquished allies for an epic showdown with Thanos -- the evil demigod who decimated the planet and the universe.
In this epic showdown we see several returning cast members reprising their infamous roles; Robert Downey Jr. (Tony Stark), Chris Evans (Captain America), Chris Hemsworth (Thor), Scarlett Johansson (Black Widow), Paul Rudd (Ant-Man), Mark Ruffalo (Hulk), and relative newcomers Danai Gurira (Okoye) and Brie Larson (Captain Marvel), who comes hot off her solo film's box office success back in March. Back to brandish the Infinity Gauntlet comes Josh Brolin as Thanos, and just about every Avengers-related character we've come to know over the past decade.
What exactly will come of our heroes and beloved characters remains a mystery... good thing we have some brand partnerships for you to read to pass the time until the movie hits theaters! Without further ado, Hollywood Branded brings you the top brand partnerships with Avengers: Endgame -- spoiler free!
1. Coca-Cola
Even superheroes need to quench their thirst, and when they do, you can bet it'll be with a Coke. Marvel has teamed up with Coca-Cola for an international promotion of the highly anticipated film, to unveil a limited edition line of Avengers: Endgame branded Coke cans.
The beverage company and the Avengers have partnered together in the past, most recently for the release of Ant-Man and the Wasp back in 2018 with the new Coca Cola Mini line. In case you need a memory jog, here's the hilarious video:
This time around, Coke Zero cans wear the notable white, red, and black colors featured in one of the latest Endgame trailers. Each collectible can depicts the side portrait of a recognizable hero, the entire set showing off the complete cast with the likes of Captain America, Iron Man, Thor, Hulk, and newcomer Captain Marvel, as well as Thanos.
The limited-edition Coke Zero cans are available in limited international markets including Japan and Thailand... but there's cans popping up on eBay for fans who live in others parts of the world.
In anticipation for the release, the Coca-Cola Thailand division released a commercial featuring a young woman who misses the bus to the Avengers: Endgame screening must sprint through obstacles to complete her mission. During the ad the infamous Avengers theme plays in the background and easter egg props donned by Captain America, Thor, and even some Black Widow martial art moves are highlighted.
Accompanying the video was the caption (translated roughly from Thai to English): Awaken the power of your hero, join the hunt for all Avengers: Endgame Coke Zero. Collect all 7 cans of 7 heroes today. Along with the ad were the hashtags #CokeXAvengersEndgame and #UpliftTheHeroInsideYou as part of their Thai social media campaign.
2. Mastercard
In promotion of the film, Marvel Entertainment and Mastercard partnered for a truly priceless sweepstakes, giving fans a chance to win a trip to the premiere of Avengers: Endgame.
To enter, fans 18 years and older could apply for a Marvel Mastercard between March 1st and 31st. The winner would receive a 3-day, 2-night trip to Los Angeles including hotel, airfare and transportation for them and one guest, and both received tickets to the premiere of Avengers: Endgame.
The Marvel Mastercard encouraged applicants to 'Unlock Your Super Powers' by earning 3% cashback on dining, entertainment, online at Marvel.com and at Marvel's official merchandise booths. So, when you take your family to see the blockbuster flick, you'll be reaping the rewards. Not to mention, the Marvel Mastercard offers 1% cashback on all other Mastercard purchases.
Still need more incentive? Applicants get their choice of hero-branded Mastercard with characters such as: Black Panther, Ironman, Spider-Man, and more! Have we convinced you to take advantage of a good deal? The Marvel Mastercard is still available! Apply through their website here.
3. Hertz
Stuck in the middle of an intergalactic battle and need a way out? Don't worry, Hertz will get you there. In promotion of the Marvel blockbuster, Hertz released a custom TV spot showcasing several heroes from Avengers: Endgame, and how Hertz takes the stress out of car renting.
Aptly titled 'No Drama' the spot shows how travel can feel like something out of a battle scene, but Hertz takes the drama out of the car rental process. As a couple goes through the carefree process of renting a car with Hertz, the heroes from Avengers: Endgame engage in a dramatic fight in the background.
Will there be an appearance of Hertz in Endgame? Thus far, there's been no word but only time will tell. Maybe that's how Tony Stark gets back to Earth... Spoiler?
4. GEICO
The latest wielder of the Infinity Gauntlet has been found, and he’s looking to bring peace to the universe with affordable insurance prices, thanks to this promotion with Marvel Entertainment and GEICO. Together, the insurance company released a new TV ad featuring their iconic Gecko wielding the Infinity Gauntlet.
What happens when the GEICO Gecko wears the Infinity Gauntlet? That's exactly the question posed during the ad. When the mascot passes by a theater showing Avengers: Endgame he momentarily envisions a world where he brandishes the Infinity Gauntlet and controls all six Infinity Stones. With the gauntlet on, the Gecko bends reality with a snap of his fingers, but instead of turning half the universe to dust he cuts the cost of insurance for a number of members, saving them major money.
The GEICO/Marvel commercials have become something of a tradition over the course of previous years. For Avengers: Infinity War a short ad was also released highlighting the Gecko seemingly joining the fight agains Thanos alongside the Avengers.
And back in 2017, a similar spot for Guardians of the Galaxy Vol. 2 saw the GEICO Gecko partnering with Groot to save the citizens of the galaxy (on their car insurance). Unfortunately, Groot couldn’t quite get his line down...
However, giving civilians like us super savings with great insurance is nothing short of heroic. Who knows, maybe that'll be the outcome of Endgame that Dr. Strange predicted for us. Personally, I wouldn't mind that reality...
We're Here To Make You Brand's Endgame Epic
When it comes to blockbuster partnership campaigns there's nothing better than knocking out the competition, and with some of Hollywood Branded's out of the comic-book thinking every brand can become a superhero in marketing!
Want to see other successful brand partnerships? We have you covered! Check out some of our other blogs on previous promotions and marketing strategies, and see what some out of the box thinking can do for your brand when it comes to entertainment!
- Top Brand Partnerships With Captain Marvel
- Top Brand Partnerships With Ant-Man And The Wasp
- Guardians Of The Galaxy: How Brand Partnerships In Space Can Exist
- The Avengers Save The Day For Brand Partnerships
- Marvel: A Universe Of Product Placement Opportunities
Ready to start getting your brand in TV shows and feature films? Then check out our Product Placement & Promotions 101 Guide that you can download below!
