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    Jessica Moore

    Jessica Moore
    Jessica is our resident Canadian, eh? Born and raised in Manitoba she earned her B.A. in Rhetoric, Writing, & Communications, along with a Theatre & Film minor from the University of Winnipeg. A month and a half after graduation, she moved to Los Angeles to pursue a career in entertainment. With a passion for all things nerdy, she’s the go-to-girl for the latest fandom news, and can always be found at a nearby movie theater or preparing for Comic Con. As a newcomer to both the city and industry with a love for film, and television this job is more than work to her, it’s a lifestyle..

    Recent Posts

    Top Brand Partnerships With Sony's Venom

    Posted by Jessica Moore on October 12, 2018 at 2:57 PM


    It's Good To Be Bad... Or At Least Morally Ambiguous

    With the age of the anti-hero slowly making a rise, an ambitious journalist, a symbiote, and adventurous brands heed the call to bring some of the best partnerships the super world has ever seen. After tremendous success with previous films such as Suicide SquadDeadpool, and more recently Deadpool 2 which grossed $734,239,628 at the worldwide box-office, there is a definite market for these less morally righteous characters, and thus, a marketing opportunity that promises creativity and out of the box thinking.

    With box office action films always a brand integration favorite, it's not always just about what is in the film - but how brands leverage it in their advertising.  In this blog, Hollywood Branded brings you the top brand partnerships with Sony’s Venom, and take a closer look at the strategies and how brilliant campaigns from two unlikely sources, much like Eddie Brock and a symbiote, can make all the difference…



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Top Brand Partnerships With Mission: Impossible - Fallout

    Posted by Jessica Moore on August 9, 2018 at 3:27 PM

    Marketing Mission: Possible For This Summer's Action Flick

    Ethan Hunt is back, and he's here to save the world... again, in an action-packed, high-octane, edge of your seat summer blockbuster you won't want to miss! With every huge franchise comes even larger than life brand partnerships, with some of the most creative, unique, and memorable promotions the ad-game has to offer, and this film is no exception.

    With a sure fire box office win, this franchise sequel is again one of the most talked about films of the summer.  In this blog Hollywood Branded brings you the top brand partnerships with Mission: Impossible - Fallout, no stunts or safety harnesses required.



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    Topics: Product Placement & Branded Content

    Studio Properties As A Form Of Product Placement

    Posted by Jessica Moore on July 17, 2018 at 8:47 AM

    How Self-Awareness Doubles As Clever Self-Promotion

    The times they are a changing, at least as far as product placement goes, and no we're not just talking about the work we do over at Hollywood Branded, and other agencies.  Taking a brand, placing it in a movie - when you think of product placement that is the exact image you get, isn't it? A Coke can in the hands of an A-List actor while they're having lunch, or cracking open a cold Bud Light after surviving an alien robot attack (we're looking at you Transformers: Age of Extinction).

    While those overt placements are top of mind there's another level that exists, one that's much more subversive in nature, one that you may not even consider to be product placement in the first place since it's so natural, or in some cases, expected - like in Ralph Breaks the Internet: Wreck-It Ralph 2. So, what exactly are we talking about? Well, we're glad you asked.  In this blog, Hollywood Branded delves into a trend in movies by using studio properties as a form of product placement, and see just how successful this new form of promotion is...



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    Top Brand Partnerships With Ant-Man And The Wasp

    Posted by Jessica Moore on July 10, 2018 at 9:38 AM

    The Smallest Heroes With Large Brand Promotions

    With the latest Disney/Marvel superhero installment hitting theaters July 6th, the brand partnerships are out in force. Riding the coattails of the cinematic universe's success this year with Black Panther in February (which broke the $1 Billion mark), and Avengers: Infinity War, who went on to surpass $2 Billion worldwide, Ant-Man and The Wasp hopes to add to the impressive 2018 tally.

    So, what brands can we see this time around? Let's count them down.  In this blog, Hollywood Branded brings you the top brand partnerships with Ant-Man and the Wasp, and explains why the smallest of supers make for some of the biggest promotions...



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    How A TV Ad Became A Movie: Top 5 Brand Partnerships With Uncle Drew

    Posted by Jessica Moore on July 6, 2018 at 11:41 AM

    Products With Courtside Seats To The Hottest Ticket In Town

    Following the highly anticipated film's opening weekend smash, and raking in $15.5MM despite going up against Jurassic World: Fallen Kingdom, Incredibles 2, and Sicario: Day of the Soldado - a movie that was launched from a brand's ad campaign has come in #4 overall for the weekend.  (And has barely broken a sweat in the process.)

    This is a unique turn of events, where a brand has literally created a feature film based off of an ad campaign. The mecca of all motherloads for the brand. And most interesting... is the number of other brands interested in jumping on the bandwagon to help support the ad (ahem, film) in some pretty large ways. In this blog, Hollywood Branded shares how one brand's TV ad became a movie, and the top five brand partnerships with Uncle Drew who helped propel the movie to becoming a top hit.



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    Topics: Product Placement & Branded Content, Strategic Partnerships

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