TOPICS | Strategic Partnerships
For Game of Thrones fans winter is here… and thankfully for them they don’t need to travel all the way to Westeros in order to satisfy their craving of succulent, smoked turkey legs. On Sunday August 27th Arby’s introduced their newest menu item, only available in certain regions, also known as Game of Thrones night, which consequently made more than a few heads roll (similar to Ned Stark at the end of season one)... spoiler alert.
In a world captivated by the tale of 'Fire and Ice' this brand, and others, are all leaping at the opportunity to reap the benefits of this latest trend. In this blog post, Hollywood Branded will explore the implied celebrity endorsement of how Arby's capitalized on Game of Thrones success, and why other brands are following suit.