A Marketing Force Of Its Own
Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.
Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon. In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships.