The Most Expensive Advertising On Air
The big game day is here again, and advertisers have been getting ready for the biggest advertising bonanza available: the Super Bowl! Our agency's attention is focused less on the game, and more so on the high priced commercials in what is appropriately deemed the most expensive night on TV. In 2018 brands paid the highest ad price in Super Bowl history at $5.2 million for a 30-second ad. And in return, reached an estimated 103.4 million audience.
This year, those 30 second-ads will cost a record breaking $5.25 million - which breaks down to $175,000 per second of airtime on CBS. But that's not the entire price tag to consider. Not only do many brands actually buy the longer format of 60 seconds of air time, or multiple ads, they also pay millions of dollars to celebrity endorsers, as well as a pretty penny to production companies in order to create the most watched ads of the year. In this blog, Hollywood Branded looks at the 22 brands who incorporated 35 celebrities, and the best and worst of the Super Bowl 2019 commercial celebrity endorsements.