Virtual Experiences Are Pioneering A New World For Brand Marketers
Product Placement has long been a part of video games, mostly in the form of “native ads.” By definition, native ads include billboards, signs, and other advertisements that lend reality to the setting of the video game while also promoting real-world brands. They don't necessarily stand out with messaging - but they are in the 'world' of the game experience.
With the acquisition of Oculus Rift by Facebook, and the rumblings throughout the tech world about virtual reality, Virtual Reailty (VR) may add a whole new level to product placement and brand integration with video games over the future years to come. In this blog, Hollywood Branded takes a look at the future of product placement and video games, especially as it relates to virtual reality.