How Snapchat's New Feature Creates An Augmented Reality - That Can Be Branded
Snapchat recently debuted their new world lens feature, which allows users to interact with 3D objects that appear and are anchored seemingly in the real world. And at Advertising Week's New York conference, the social media platform announced its new advertising platform that will allow brands to create sponsored world lenses.
Brands are already taking advantage of this, with Warner Bros. using the feature to advertise their new Blade Runner 2049 and Bud Light creating their own world lens - and there are undoubtedly more to come. In this blog, Hollywood Branded looks at the launch of Snapchat's new "World Lenses" feature and its massive brand sponsorship potential.