A Brand's Online Presence Means Everything
Many companies have forged what they believe to be a formidable presence online, while other companies are still scratching their heads in sheepish astonishment at their own lack of online presence and know how. This digital footprint goes beyond the traditional digital advertising world of banner ads and pre-roll videos -- into what is known as content marketing.
In fact, content marketing is helping those companies that are so successful in growing their audiences by the thousands, and they are using techniques that are completely doable by any brand. Much more easily than many brand marketers may even suspect. In part one of this two part blog, Hollywood Branded provides a look into what separates Traditional Advertising and Content Marketing, and why brands need content marketing to survive.