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    Content Marketing Part 1:  An Intro to Content Marketing And Why Brands Need It To Survive

    Posted by Dumisa Moyo on March 29, 2018 at 9:58 AM

    A Brand's Online Presence Means Everything

    Many companies have forged what they believe to be a formidable presence online, while other companies are still scratching their heads in sheepish astonishment at their own lack of online presence and know how. This digital footprint goes beyond the traditional digital advertising world of banner ads and pre-roll videos -- into what is known as content marketing.

    In fact, content marketing is helping those companies that are so successful in growing their audiences by the thousands, and they are using techniques that are completely doable by any brand. Much more easily than many brand marketers may even suspect.  In part one of this two part blog, Hollywood Branded provides a look into what separates Traditional Advertising and Content Marketing, and why brands need content marketing to survive.

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    Topics: Social Media Strategy, Creative Content

    The Most Memorable Super Bowl Ad And How Tide Won The Ad Game

    Posted by Jessica Moore on March 21, 2018 at 8:33 AM

    No Dirty Laundry Here, It Must Be A #TideAd

    Super Bowl, the time of year large social gatherings huddle around a television set donned in the same colors, boasting a cornucopia of chicken wings, food platters, and ever-flowing alcohol, all with the sole intention of observing their team claim ultimate victory... for some, it's to see the commercials. Yes, you heard me correctly. Commercials.

    Though, it must be emphasized these are not just ordinary commercials, these are Super Bowl commercials; a transcendent form of advertising if ever there has been. Over the years these coveted slots have seen their fair share of commercials from humor to political, heart warming and even tear-jerking (we're looking at you, Budweiser). However, this year one brand asked what it meant to be named a Super Bowl ad and found its answer: a Tide ad. In this blog, Hollywood Branded explores the most memorable ad of Super Bowl LII, and how Tide went from old and dingy to new and bright and found success through the celebrity endorsement campaign.  Wait, this is starting to sound like a Tide ad, maybe it is... 

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    Topics: Celebrity Initiative, Creative Content

    Walmart's Smart Short Film Branded Oscar Campaign

    Posted by Stacy Jones on March 4, 2018 at 6:36 PM

    A Brand That Did Oscars Branding Right

    Walmart created a savvy Oscars ad campaign working with female directors Nancy Meyers, Melissa McCarthy and Dee Rees.  The goal was to have each of the three directors create a :60 short film inspired by a Walmart branded box.  Working with ABC and The Academy of Motion Pictures Arts & Sciences (what you know as The Oscars), the brand not only heavily invested in paying for three talented directors to be the face of the campaign, but also for the commercial ad time surrounding the Oscars with a teaser ad running during the red carpet, and then three :60 ad spots debuting each woman's completely different vision for their film.  

    Walmart's campaign managed to address their support of the politically rife issue of the low number of women in positions in Hollywood, by only working with women directors - a major hot topic that accompanies the #metoo political movement. And which directly contrasts to their partnership with only male directors for their 2017 Oscars campaign partnership.   In this blog, Hollywood Branded shares the highlights from the Walmart Oscars branded short film partnership with directors Nancy Meyers, Melissa McCarthy and Dee Rees.

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    Topics: Celebrity Initiative, Creative Content

    Olympic Celebrity Endorsements During The Games

    Posted by Stacy Jones on February 23, 2018 at 9:07 AM

    Brands Who Use Athlete Star Power To Showcase Their Sponsorships

    When the Olympics starts, there is a blackout period where non-sponsors typically can't use Olympic athletes in their advertising campaigns.  Why? Well, for some reason, those sponsors who are paying 100+ million dollars to the Olympics every 4 years want the ability to stand out and have exclusivity - without other brands muddying the waters.  And those brands are typically some pretty big names, like Toyota, United Airlines, Alibaba, GE and Visa. This year we saw the loss of McDonald's as a sponsor, which is a brand known for capitalizing on Olympic athletes in their commercials.  

    Which means athletes who partner with official sponsors can make some extra big bucks... but all those others must wait until the Olympics are over to create their own partnerships with non sponsors.  In this blog, Hollywood Branded shares some of the Olympic celebrity endorsement commercial highlights during the games, where brands leveraged star athletes to stand out in this very key time period where over 22 million average tuned in potential customers the first week alone.

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    Topics: Celebrity Initiative, Creative Content

    Top Celebrity Beverage Endorsers

    Posted by Stacy Jones on February 6, 2018 at 10:02 AM

    How Celebs Sell Sports Drinks And Soda Pop

    With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages.   And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as many of these partnerships have taken off.  

    And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees.  In this blog, Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind various non-alcoholic beverage partnerships.

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Creative Content, Sports Marketing

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