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    Top Brand Partnerships With Deadpool 2

    Posted by Jessica Moore on June 12, 2018 at 12:17 PM

    How The Merc With A Mouth Mastered Marketing

    He's back, and bigger than ever (his words, not ours), but this time our favorite anti-hero boasts even more fourth-wall breaks, pop culture references, and brilliant marketing campaigns.

    In his wake are a flood of marketing savvy brands who jumped on the opportunity, and strapped in to partner with one of the box office blockbuster guaranteed hits of the summer.  In this blog, Hollywood Branded will explore the top brand partnerships with Deadpool 2, and how out-of-the-comic panel thinking made each campaign memorable...



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    Topics: Strategic Partnerships, Social Media Strategy, Creative Content, Digital Marketing

    Brand Partnerships Leverage Star Wars: The Force Awakens [Infographic]

    Posted by Stacy Jones on May 4, 2018 at 6:14 AM

    A Marketing Force Of Its Own

    Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.

    Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon.  In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships. 



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    Topics: Strategic Partnerships, Creative Content

    Case Study Of Great Branded Content And Celebrity Endorsement - Judy Greer and Hilton Garden Inn

    Posted by Stacy Jones on April 10, 2018 at 8:41 AM

    Change Your Apartment. Change The World

    In the last year or so, a hotel brand has managed to harness the power of celebrity endorsements to bring to life an advertising campaign that is relateable to their targeted consumer.  And it's well done branded content that has allowed both Hilton's booking app and their mid level hotel chain, Hilton Garden Inn to stand out from competitors.   

    With six commercials crafted just in the last year alone, storylines have ranged from saving time, finding the right hotel, and comparing vacation options. In this blog, Hollywood Branded shares a look into how Hilton and their celebrity endorser co-star Judy Greer has created an ad campaign out of branded content that appeals to consumers. 



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    Topics: Celebrity Initiative, Creative Content

    How To Market Your Brand To The Baby Boomer Generation

    Posted by Stacy Jones on April 9, 2018 at 9:01 AM

    Post World War 2 Babies

    Baby boomers were born during the post World War II baby boom, between the years 1946 and 1964. This includes people who are now between 54 and 72 years old in 2016.  This generation is an entirely different one to market to than any other - being more conservative and with hard lined opinions ingrained on their decades of experience in life.

    This generation is not shy to tell you their opinion, research (to death) what they may be purchasing and is certainly more tech savvy than they are given credit by their children for being. In this blog, Hollywood Branded takes a deeper look at how to market your brand to the Baby Boomer generation, and the actors and musicians they favor.



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    Topics: Celebrity Initiative, Creative Content, Product Placement & Branded Content

    Case Study Of Great Branded Content And Celebrity Endorsement - Jeff Goldbum and Apartments.com

    Posted by Stacy Jones on April 3, 2018 at 9:01 AM

    Change Your Apartment. Change The World

    Over the last year, one brand has truly leveraged their celebrity endorsement partnership, by not only using a celebrity, but by creating an on screen fictional character to be the voice of their brand.  And it's well done branded content for what might otherwise appear to be a seemingly boring brand to advertise.  Apartments.com and their fictional persona, Brad Bellflower, has enlightened viewers on the pathways to changing life - just by changing where they live.

    With eight commercials crafted just in the last year alone, storylines have ranged from how moving can get you a better job, find more free time, and even change you.  In this blog, Hollywood Branded shares a look into how Apartments.com and their Brad Bellflower Jeff Goldblum character has managed to create unique and interesting branded content that sticks to consumers minds.  



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    Topics: Celebrity Initiative, Creative Content

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