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    Twitter To Enter Digital Content Marketing

    Posted by Stacy Jones on April 3, 2017 at 7:52 AM

    How The Social Media Platform Plans To Adapt

    Twitter is the latest media giant to enter the digital video world, attempting to breathe new life into their company. And new ad dollars.  In a recent announcement, the social media platform let the world know it plans to increase digital video content by announcing its inclusion in the Digital Content Newfronts 2017.

    For a company looking to stay fresh with both their content and their marketing, this is a smart move for Twitter. Especially as the younger generations have been abandoning the platform in favor of Instagram and Snapchat.  In this blog, Hollywood Branded looks at Twitter's entrance into the digital video content trend and what that means for the social media platform.



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    Topics: Digital Marketing

    4 Reasons Why Branded Content Is Better Than The Traditional Ad Spot

    Posted by Stacy Jones on March 24, 2017 at 11:03 AM

    How Original Content Is Taking Over Brand Marketing

    With the rise of the digital era, it is more important now than ever to market your brand in a fresh, effective way. Simple advertisements are going by the wayside as brands look to incorporate creative content into their marketing strategies.

    There is a rule of thumb that it takes seven times for a consumer to remember traditional advertising - and branded content and product placement can up that memory trigger to a massive degree. But that's not even one of the top reasons original content is taking over brand marketing.  In this blog, Hollywood Branded looks at four big reasons why branded content is better for brand marketers than the traditional ad spot.



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    Topics: Celebrity Initiative, Event Activations, Creative Content, Digital Marketing

    139 Facts About Instagram You Should Know For 2017 [Infographic]

    Posted by Stacy Jones on March 20, 2017 at 7:43 AM

    How The Social Media Giant Stacks Up

    We all have heard about Instagram (and if you haven't, it's time to start googling.) For many brand marketers, Instagram has become the most important social media platform to promote their brand and content.

    With over 600 million active users, Instagram is one of the most popular social media platforms in the world.  There is a reason Facebook bought it - it's no longer a competitor to them, but an asset to build larger market reach.  In this blog, Hollywood Branded shares an Infographic that takes a look at 139 crazy facts about Instagram you should know for 2017 for your brand. 



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    Topics: Celebrity Initiative, Social Media Strategy, Digital Marketing

    Pepsi's Branded Content Extends Brand Marketing To The Silver Screen

    Posted by Stacy Jones on February 27, 2017 at 3:12 PM

    How The Soda Company Is Creating Full-Length Feature Films

    PepsiCo has always kept their entertainment marketing strategy on the front burner. From numerous big screen cameos (Back To The Future, Home Alone, and Big, to name a few) to famous celebrity endorsement ads (think Beyonce, Britney Spears, Michael Jackson and his sister Janet), the brand has been one of the most active in the entertainment industry.

    Now, PepsiCo looks to expand their empire into the business of making movies. After various viral video successes, the next logical step for them seems to be the silver screen. In this blog, Hollywood Branded looks at Pepsi's branded content plan to expand their brand marketing to the big screen.



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    Topics: Celebrity Initiative, Sports Marketing, Digital Marketing

    How To Video #01: Learn How To Promote Your Instagram - The Strategies Behind A Successful IG Campaign

    Posted by Stacy Jones on February 16, 2017 at 7:14 AM

    As A Brand Manager, Why Should I Care About Leveraging Instagram?

    There are an overwhelming amount of social media platforms, and it's hard to figure out which platform you should focus on. You may have tried Facebook and Twitter with some success (maybe!) but of all platforms that engage, there is one you should add.  Immediately.

    That platform?  Instagram.  If you want to expand your online presence, Instagram should be added to your do-it-now bucket list. Why? Because it is the IT platform that everyone is moving to.  And it's only going to grow.  In this blog Hollywood Branded's how to video shows why brands should be on Instagram and 10 ways how to promote Instagram posts to get higher engagement. 



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    Topics: Digital Marketing

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