How The Social Media Platform Plans To Adapt
Twitter is the latest media giant to enter the digital video world, attempting to breathe new life into their company. And new ad dollars. In a recent announcement, the social media platform let the world know it plans to increase digital video content by announcing its inclusion in the Digital Content Newfronts 2017.
For a company looking to stay fresh with both their content and their marketing, this is a smart move for Twitter. Especially as the younger generations have been abandoning the platform in favor of Instagram and Snapchat. In this blog, Hollywood Branded looks at Twitter's entrance into the digital video content trend and what that means for the social media platform.