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    Mickey D's & Mindy K: The Fast Food Giant's New Celebrity Spokesperson

    Posted by Stacy Jones on May 1, 2017 at 10:53 AM

    How Hollywood's Funny Girl Next Door Is Subtly Selling The Golden Arches

    Mindy Kaling can do everything. She's an actor, writer, director, comedian and more, and now she can add spokesperson to the list. In a new ad campaign from McDonald's, Kaling manages to market McDonald's without saying the brand's name once.

    By her clothing, color scheme, and Google search suggestions, however, it's not very hard to infer.

    In this blog, Hollywood Branded looks at how McDonald's is using Mindy Kaling as their new spokesperson to open the doors to a new audience.

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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    3 Tips To Make Your Brand Appealing To Top Social Media Influencers

    Posted by Stacy Jones on April 28, 2017 at 7:02 AM

    How To Draw Today's Top Influencers Toward Your Brand

    Social influencers are the celebrities of the younger generations. Much more accessible, these celebs appeal to today's youth and millennials through social media, sharing their experiences and coming off as very relatable.   Even more so than 'true' celebrities, social influencer followers look to them for fashion cues, ideas and good taste.

    Getting involved with an influencer can be an incredibly smart marketing move for your brand, spreading knowledge of your product to a new audience. However, having a top notch relationship with an influencer that loves working with you is what is going to take that endorsement to the next level.

    In this blog, Hollywood Branded provides you 3 tips to make your brand appealing to top social influencers and get more consumer attention.

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    Topics: Celebrity Initiative, Digital Marketing, Social Media Strategy

    Stellar Product Placement: Ben And Jerry's Ice Cream Stars In Deadpool Teaser

    Posted by Stacy Jones on April 10, 2017 at 9:16 AM

    How The Ice Cream Company Scored A Spot In The New Ad

    Deadpool was more than just the surprise hit of 2016. The movie grossed over $750 million worldwide and broke records for both R-rated movies and movies opening on President's Day weekend. It also breathed new life into a trend of superhero movies that were starting to all blur together.

    Because of its wild, runaway success, its sequel is highly anticipated, and the teaser trailer seems to prove the sequel will do the irreverent original film justice. And the viral teaser also included an incredibly spot-on cameo for Ben and Jerry's ice cream. In this blog, Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.

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    Topics: Celebrity Initiative, Digital Marketing

    No Shame In The Game For Kevin Hart In His Celebrity Endorsement Ad

    Posted by Stacy Jones on April 5, 2017 at 11:32 PM

    How The Comedian Is Wooing Audiences In Tommy John Underwear

    Often celebrity endorsements are subtle, practiced or passing. And while celebrity endorsement ads are proven to be extremely effective at engaging consumers - or at least getting some extra love and attention by them, it is particularly eye-catching when a celebrity goes all out for a particular brand.

    Kevin Hart is famously funny and over-the-top, which makes him the perfect celebrity face for Canadian underwear company Tommy John. In this blog, Hollywood Branded examines Kevin Hart's new celebrity endorsement ad and partnership with Tommy John underwear.

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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    Twitter To Enter Digital Content Marketing

    Posted by Stacy Jones on April 3, 2017 at 7:52 AM

    How The Social Media Platform Plans To Adapt

    Twitter is the latest media giant to enter the digital video world, attempting to breathe new life into their company. And new ad dollars.  In a recent announcement, the social media platform let the world know it plans to increase digital video content by announcing its inclusion in the Digital Content Newfronts 2017.

    For a company looking to stay fresh with both their content and their marketing, this is a smart move for Twitter. Especially as the younger generations have been abandoning the platform in favor of Instagram and Snapchat.  In this blog, Hollywood Branded looks at Twitter's entrance into the digital video content trend and what that means for the social media platform.

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    Topics: Digital Marketing

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