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    Queen Bey and Barbie Team Up For A Celebrity Strategic Partnership

    Posted by Stacy Jones on May 3, 2017 at 5:45 AM

    How Beyonce's Stylist Created A Line Of Barbies Inspired By The Pop Star

    Beyonce really is the Queen. And Mattel knows this. This is why they teamed up with her stylist to release a whole line of Beyonce-inspired Barbies, hoping to breathe new life into the toy company.

    As Toy Story showed us, entertainment has been one of the most influential causes for toy sales. Incorporating movies and TV into toys for kids is in fact the majority of the toy market these days, and Barbie is keeping up with the times.

    In this blog, Hollywood Branded looks at the new line of Barbies that is the result of a strategic partnership and licensing deal between Beyonce and Mattel.



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    Topics: Celebrity Initiative, Social Media Strategy, Digital Marketing

    Mickey D's & Mindy K: The Fast Food Giant's New Celebrity Spokesperson

    Posted by Stacy Jones on May 1, 2017 at 10:53 AM

    How Hollywood's Funny Girl Next Door Is Subtly Selling The Golden Arches

    Mindy Kaling can do everything. She's an actor, writer, director, comedian and more, and now she can add spokesperson to the list. In a new ad campaign from McDonald's, Kaling manages to market McDonald's without saying the brand's name once.

    By her clothing, color scheme, and Google search suggestions, however, it's not very hard to infer.

    In this blog, Hollywood Branded looks at how McDonald's is using Mindy Kaling as their new spokesperson to open the doors to a new audience.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    3 Tips To Make Your Brand Appealing To Top Social Media Influencers

    Posted by Stacy Jones on April 28, 2017 at 7:02 AM

    How To Draw Today's Top Influencers Toward Your Brand

    Social influencers are the celebrities of the younger generations. Much more accessible, these celebs appeal to today's youth and millennials through social media, sharing their experiences and coming off as very relatable.   Even more so than 'true' celebrities, social influencer followers look to them for fashion cues, ideas and good taste.

    Getting involved with an influencer can be an incredibly smart marketing move for your brand, spreading knowledge of your product to a new audience. However, having a top notch relationship with an influencer that loves working with you is what is going to take that endorsement to the next level.

    In this blog, Hollywood Branded provides you 3 tips to make your brand appealing to top social influencers and get more consumer attention.



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    Topics: Celebrity Initiative, Social Media Strategy, Digital Marketing

    Stellar Product Placement: Ben And Jerry's Ice Cream Stars In Deadpool Teaser

    Posted by Stacy Jones on April 10, 2017 at 9:16 AM

    How The Ice Cream Company Scored A Spot In The New Ad

    Deadpool was more than just the surprise hit of 2016. The movie grossed over $750 million worldwide and broke records for both R-rated movies and movies opening on President's Day weekend. It also breathed new life into a trend of superhero movies that were starting to all blur together.

    Because of its wild, runaway success, its sequel is highly anticipated, and the teaser trailer seems to prove the sequel will do the irreverent original film justice. And the viral teaser also included an incredibly spot-on cameo for Ben and Jerry's ice cream. In this blog, Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.



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    Topics: Celebrity Initiative, Digital Marketing

    No Shame In The Game For Kevin Hart In His Celebrity Endorsement Ad

    Posted by Stacy Jones on April 5, 2017 at 11:32 PM

    How The Comedian Is Wooing Audiences In Tommy John Underwear

    Often celebrity endorsements are subtle, practiced or passing. And while celebrity endorsement ads are proven to be extremely effective at engaging consumers - or at least getting some extra love and attention by them, it is particularly eye-catching when a celebrity goes all out for a particular brand.

    Kevin Hart is famously funny and over-the-top, which makes him the perfect celebrity face for Canadian underwear company Tommy John. In this blog, Hollywood Branded examines Kevin Hart's new celebrity endorsement ad and partnership with Tommy John underwear.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

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