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    Snapchat's New Update Is Great News For Brand Marketers

    Posted by Stacy Jones on July 5, 2017 at 4:44 PM

    How The Social Media Platform Continues To Evolve 

    Snapchat, one of the largest social media platforms, knows you have to evolve to stay relevant nowadays. This is why they are constantly changing and updating their app to involve new ways to share photos and videos, as well as incorporating brand marketing and original content from media companies like A&E.

    In their latest update, Snapchat has included a way to link to websites, giving brands a great way to direct traffic to their own websites - driving traffic like never before. In this blog, Hollywood Branded looks at the latest Snapchat update and why it's great news for brand marketers.



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    Topics: Digital Marketing, Social Media Strategy

    Nespresso & Clooney Team Up Again In Iconic Hollywood Celebrity Endorsement Ad

    Posted by Stacy Jones on June 19, 2017 at 4:52 PM

    The Espresso Brand Is At It Again With The Dapper Leading Man

    Nespresso has been working with George Clooney as their brand ambassador for over 10 years now, and somehow each ad gets better. And ever since Danny Devito shared the screen with Clooney last year in their hilarious spot, people have paid more attention than ever to the brand that managed to secure one of the most sought-after names in celebrity endorsements.

    And Nespresson hasn't stopped there - bringing on more recognized faces in their current ads - and expanding into the realm of movie licensing.

    In this blog, Hollywood Branded takes a look at Nespresso's latest celebrity endorsement ad starring George Clooney and classic Hollywood stars in iconic traveling scenes from the silver screen.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    Brands and Politics:  Smirnoff Pokes Fun At Donald Trump In New Campaign

    Posted by Stacy Jones on June 15, 2017 at 7:32 AM

    How The Vodka Brand Is Using The Russian Investigation To Its Advantage

    Needless to say, the political climate in the United States and abroad has had its share of extremes in the last year.   President Donald Trump has redefined the idea of the political celebrity, and many brands have hopped on board to tap into the changing and divisive political sphere.

    After the election, Tecate poked fun at the border wall and now, Smirnoff is having its fun with the Russia investigation.

    In this blog, Hollywood Branded takes a look at how Smirnoff is using Donald Trump's negative press to boost their own brand in their new marketing campaign.



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    Topics: Celebrity Initiative, Digital Marketing, Creative Content

    Lyft & Joe Jonas Team Up For Snapchat Marketing Campaign

    Posted by Stacy Jones on June 6, 2017 at 1:12 PM

    The Former Boy Band Star Drives Lyft For Unsuspecting Riders

    Lyft is one of those brands that just does marketing right. From swooping in on Kendall Jenner's celebrity endorsement after Uber blocked her to creating a fun way to get around South by Southwest, the ride-sharing company knows how to draw attention. 

    Their latest endeavor sees the carpool company teaming up with the middle Jonas brother and his new band DNCE to give unsuspecting people rides around Los Angeles.

    In this blog, Hollywood Branded looks at Lyft's new Snapchat marketing campaign featuring Joe Jonas and his band and how the future of marketing is changing.



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    Topics: Celebrity Initiative, Creative Content, Digital Marketing

    With Ad-Blockers On The Rise, Product Placement & Creative Content Are Key

    Posted by Stacy Jones on June 2, 2017 at 9:05 AM

    How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers

    Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.

    However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers.

    In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.



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    Topics: Creative Content, Digital Marketing, Celebrity Initiative

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