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    5 Daily Tips To Make Your Instagram Story Social Media Marketing Pop

    Posted by Alexis Tawater-Tiedemann on August 24, 2017 at 7:47 AM

    How To Make Sure Your Instagram Stories Are On Track

    There is yet another social media platform that brands need to be aware of, as it stands to hold a major key to the future of influencer marketing.  And it's not truly a 'new' platform - but more so something somewhat new you can do with the current #1 social media platform, Instagram.

    What is it?  The Instagram story.  While extremely similar to Snapchat stories, the Instagram platform offers some unique twists - and is incredibly beneficial to brands.  And it reaches a tremendously larger audience than Snapchat. In this blog, Hollywood Branded counts down 5 tips for brand marketers to help improve and stay on top of their Instagram story social media marketing strategy.

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    Topics: Social Media Strategy, Creative Content, Digital Marketing

    What Is Amazon's New Social Media Platform & Why Does It Matter?

    Posted by Alexis Tawater-Tiedemann on August 9, 2017 at 7:57 AM

    How "Spark" May - Or May Not - Change Social Media & Online Shopping

    Amazon recently introduced their new social media platform that incorporates Amazon shoppers' purchasing habits into a social media sharing site. Similar to Pinterest but far more involved, Spark may just change the way we shop AND use social media.

    Which is what marketers are seeking, as evidenced by influencer marketing and brands who are eager to try to make direct response advertising work. In this blog, Hollywood Branded takes a look at Spark, Amazon's new social media platform and what it means for both consumers and brand marketers.

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    Topics: Celebrity Initiative, Social Media Strategy, Digital Marketing

    Sofia Vergara Launches New Celebrity Brand For A Great Cause

    Posted by Alexis Tawater-Tiedemann on August 7, 2017 at 6:58 PM

    How The Modern Family Star Plans To Both Clothe & Empower Women

    Sofia Vergara is one of the most well-known faces in Hollywood right now. Best known for her sexy but goofy character Gloria on the hit TV comedy Modern Family, Vergara is also the face of Pantene hair care. However, her latest endeavor is a powerful move for the budding entrepreneur.

    EBY, her new underwear delivery service that officially begins in September, will function similar to services like BirchBox and Fabletics, but with one major difference - a percentage of sales will go to a non-profit organization that invests in women entrepreneurs all over the world. In this blog, Hollywood Branded looks at how Sofia Vergara launches new celebrity brand for a great cause with EBY's new underwear delivery service.

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    Topics: Celebrity Initiative, Digital Marketing

    Ikea Combines Snapchat & Digital Influencers In Back-To-School Campaign

    Posted by Alexis Tawater-Tiedemann on July 27, 2017 at 7:57 AM

    How The Swedish Furniture Company Is Harnessing The Power Of Social Celebrities

    The stylish furniture company that you can famously assemble yourself (most of the time) thrives on their back to school season. From freshmen moving into their first dorm to seniors getting a new apartment with affordable furniture, IKEA's modern design and transportable furniture is a go-to.

    This season, IKEA is looking to comedy-music duo Superfruit, aka real life roommates and Pentatonix members Mitch Grassi and Scott Hoying, to capture millennial audiences via Snapchat. In this blog, Hollywood Branded looks at how IKEA uses social influencers and Snapchat for a perfect back-to-school campaign.

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    Topics: Social Media Strategy, Digital Marketing, Social Influencers

    Hulu & HBO Team Up For SVOD Strategic Partnership

    Posted by Alexis Tawater-Tiedemann on July 17, 2017 at 8:27 AM

    How The Streaming Giant Will Now Be Bringing You Game Of Thrones

    Just in time for the Game of Thrones madness, Hulu has announced that they will now offer HBO and Cinemax subscriptions as add-ons through their premium subscription. This is big news for both companies, as it will only amplify both brands and their product placement.

    In this blog, Hollywood Branded looks at the new strategic partnership between HBO and Hulu and what this deal means for streaming content.

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    Topics: Creative Content, Digital Marketing