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    With Ad-Blockers On The Rise, Product Placement & Creative Content Are Key

    Posted by Stacy Jones on June 2, 2017 at 9:05 AM

    How Google's Rumored New Ad Blocker Should Be A Big Sign To Brand Marketers

    Ad avoidance is at an all-time high. With more and more people cutting cable out of their lives, paying extra for premium forms of Hulu and Spotify, and using Ad Blockers on their browsers, traditional advertisements are not only dying, but come off as downright annoying to consumers, hurting brand image.

    However, the world of entertainment marketing has more opportunities than ever before. From streaming video production companies eager to work with brands to creative ad content, brand marketers must simply be smart about the way they reach consumers.

    In this blog, Hollywood Branded looks at how product placement and creative content are far more effective than traditional ads in today's age of ad avoidance.

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    Topics: Creative Content, Digital Marketing, Celebrity Initiative

    4 Tips To Make Your Social Media Marketing Summer Ready

    Posted by Stacy Jones on May 31, 2017 at 7:42 AM

    How To Boost Your Brand's Social Media Game For The Summer

    Summertime is here, and that means people are going on vacations, spending time outside, and spending their hard earned cash on fun products and activities. Summer is an important time to solidify your brand image and to market to your audience.

    And summer is another time of year that consumers are faced with A LOT of distractions.

    In this blog, Hollywood Branded gives you our top 4 tips for your brand's social media marketing this summer to help it stand out and get noticed.

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    Topics: Event Activations, Digital Marketing, Creative Content

    How Red Nose Day Uses Power Of Celebrity Endorsements For A Good Cause

    Posted by Alexis Tawater-Tiedemann on May 26, 2017 at 11:16 AM

    The Charity Reached Massive Success - With A Little Help From Some A-Listers

    Red Nose Day is a yearly celebration that takes place in both the UK and the US to benefit Comic Relief, a non-profit organization that began as a response to famine in Ethiopia and has since spread to help end child poverty all over the world, including at home.

    Red Nose Day America took place on May 25th this year and was one of the most successful to date.  What makes this charity so successful is the many many A-list celebrities who help amplify the charity's cause.

    In this blog, Hollywood Branded looks at how Comic Relief's Red Nose Day uses the power of celebrity endorsements to raise money for the non-profit cause. 

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    Topics: Celebrity Initiative, Digital Marketing, Event Activations

    Mattress Firm & Steve Wozniak Team Up For A High-Tech Celebrity Endorsement

    Posted by Stacy Jones on May 22, 2017 at 7:18 AM

    The Tech Celeb Will Now Be Selling You Mattresses

    As we've said many times before, our culture's idea of "celebrity" is changing, and with it comes inevitable changes in marketing. GE's recent campaign with Millie Dresselhaus is a perfect example of this, and their ad campaign has taken off with huge success.

    Now, Mattress Firm is joining the trend by hiring Apple co-founder Steve Wozniak to be the face of their new campaign, "Technology to Power Off."

    In this blog, Hollywood Branded looks Mattress Firm's unlikely but brilliant celebrity endorsement from Steve Wozniak.

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    Topics: Celebrity Initiative, Creative Content, Digital Marketing, Event Activations

    Queen Bey and Barbie Team Up For A Celebrity Strategic Partnership

    Posted by Stacy Jones on May 3, 2017 at 5:45 AM

    How Beyonce's Stylist Created A Line Of Barbies Inspired By The Pop Star

    Beyonce really is the Queen. And Mattel knows this. This is why they teamed up with her stylist to release a whole line of Beyonce-inspired Barbies, hoping to breathe new life into the toy company.

    As Toy Story showed us, entertainment has been one of the most influential causes for toy sales. Incorporating movies and TV into toys for kids is in fact the majority of the toy market these days, and Barbie is keeping up with the times.

    In this blog, Hollywood Branded looks at the new line of Barbies that is the result of a strategic partnership and licensing deal between Beyonce and Mattel.

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    Topics: Celebrity Initiative, Digital Marketing, Social Media Strategy

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