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    How To Hire The Best Agency And Avoid Potential Issues

    Posted by Greg Smith on February 19, 2019 at 11:00 AM

    Identifying The Right Agency

    In a perfect world, we would all love it if it were possible to solve every problem your brand was hit with was one that you could perfectly handle on your own. Realistically though, you will face curve balls that will require help from an agency.

    Brands will often turn to agencies (like ours) to help them with a multitude of issues like securing deals, improve procedures, solving problems and adapt new methods. But often, the relationship with the brand and agency may sour and end before the reason the agency was brought is fully resolved. In this blog post, Hollywood Branded examines how to hire the best agency from the experience and expertise of North Side Metrics' Dave Rohrer. 



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    Topics: Digital Marketing, Podcast Interviews

    How To Leverage PR And Secure Free Publicity

    Posted by Greg Smith on February 13, 2019 at 11:00 AM

    From Print To Clicks

    Publicists will always tell you, "it's not who you know, it's who knows you." This saying continues to be true for all brands regardless of the industry but one of the most important things to understand about public relations is that it is not an overnight success.

    In fact, our CEO Stacy Jones, recently sat down with Heather Burgett who has been working as a publicist for over twenty years to discuss some of the biggest misconceptions of a successful PR campaign. In this blog post, Hollywood Branded shares insights on public relations and how to secure free publicity from PR STAR's founder, Heather Burgett's experience and expertise.



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    Topics: Public Relations, Podcast Interviews

    Brand Differentiation, Inbound Marketing And Mistakes To Avoid

    Posted by Greg Smith on December 20, 2018 at 11:52 AM

    How Brands Set Themselves Apart And Inbound Marketing

    In marketing and advertising, distinguishing your brand from others is perhaps one of the most important tasks at hand. It doesn't matter how great the product or service you offer is if it doesn't have a quality that sets it apart from competitors.

    The personality and the drive behind it appeal so strongly to consumers that it's imperative for your brand to identify the best way to make it stand out. In this blog post, Hollywood Branded shares insights on brand differentiation and inbound marketing from the expertise and experience of Hult Marketing's Jim Flynn.



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    Topics: Creative Content, Digital Marketing, Inbound Marketing, Podcast Interviews

    Creating Your Podcast And Mistakes To Avoid

    Posted by Greg Smith on December 12, 2018 at 11:30 AM

    Stephen Woessner And Pioneering The World of Podcasts

    Starting a podcast is a real undertaking in today's world of streaming content. What was once a primarily DIY operation has become a full industry with advertising opportunities just like film, television and (its predecessor) radio.

    Our CEO at Hollywood Branded, Stacy Jones, recently sat down with the author of Profitable Podcasting, Stephen Woessner, to discuss his knowledge of exactly how a company can get started podcasting, and the advice he has for brands and agencies who are interested in leveraging this marketing practice. In this blog post, Hollywood Branded examines the best marketing practices for creating your podcast and mistakes to avoid from Stephen Woessner's experience.



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    Topics: Podcast Interviews

    Branded Celebrity Partnerships And Mistakes To Avoid

    Posted by Greg Smith on December 5, 2018 at 10:54 AM

    Making Moves With Movie Stars

    There's a lot involved in crafting a celebrity endorsement partnership and there are a lot of mistakes you can make. Identifying the right celebrity and the best way to approach them is a feat in and of itself.

    Recently, Our CEO Stacy Jones, had a chance to sit down and chat with Lori Sale of Brand & Artist Management, who has extensive experience in branded deals and celebrity endorsements and discussed her experience in creating branded talent deals from the side of the celebrity.  In this blog post, Hollywood Branded examines branded celebrity partnerships and the best methods to approach celebrities from the expertise and experience of Brand & Artist Management's Lori Sale.



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    Topics: Celebrity Initiative, Social Media Strategy, Podcast Interviews

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