Calculated Product Placement For Airline Companies Makes A Positive Impact
If you saw Batman v Superman: Dawn Of Justice, it would have been impossible to miss Turkish Airlines as a massive part of the film - for both product placement and promotion with a co-branded TV ad that debuted long before the film.
For airlines, partnerships with movies open up huge global opportunities for brand marketing and promotional partnerships. And with films having scenes that take place around the world, all airlines have the opportunity to reap in the rewards of brand awareness these films and TV shows offer. In this post Hollywood Branded looks at partnerships between airlines and films, and how the brand integration partnership is a strategic benefit for both.