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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

How To #19: 6 Ways Scary Content Increases Sales

Posted by Stacy Jones on October 31, 2017 at 12:21 PM

TOPICS | Strategic Partnerships, Marketing Best Practices, Product Placement & Branded Content

 


A Scarily Good Opportunity For Brand Sales

Serial killers, bloody crime scenes, supernatural villains, and other typical components of a scary movie can be frightening, but the idea of having your brand appear as product placement in horror movies doesn’t have to be. And in fact, brands see measureable sales success from horror content partnerships.

While many brands immediately reject the idea of such partnerships, some of the largest brands have realized the benefits, and create comprehensive campaigns to support their product placement exposures.  In this blog, Hollywood Branded discusses the FALSE premise that the negative feelings a viewer experiences while being scared will be transferred to the participating brand - as research proves this is simply not the case.  And that high engagement actually occurs.

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How Matthew McConaughey Increased Sales for Lincoln

Posted by Alexis Tawater-Tiedemann on October 18, 2017 at 9:58 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Social Media Strategy

Matthew McConaughey Created A Lasting Impression In Lincoln Ads

Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog post, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for lincoln through this celebrity endorsment, and  how it has impacted the brand.

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Companies Get Massive Brand Recognition With SNL Product Placement Parody Fun

Posted by Alexis Tawater-Tiedemann on October 13, 2017 at 9:40 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content, Digital Marketing


America's Favorite Sketch Comedy Can Be A Brand Marketer's Dream Come True

SNL has become one of America's favorite pastimes. Whether it makes light of heavy political times or parodies the latest movies, the show continues to be a fan favorite and took home nine Emmys in the 2017 award ceremony, proving they are still incredibly relevant.

For as long as the show has been around, it has been making parodies of pop culture, celebrities and of course advertising. In this blog, Hollywood Branded looks at the top 5 times SNL Product Placement parody of popular advertisements and how it leads to massive brand recognition.

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How To #22:  6 Steps To Make Blogger Partnerships Work For  Brands

Posted by Stacy Jones on October 10, 2017 at 6:40 AM

TOPICS | Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Turning The Written Word Into Sales Through Influencers

Brands all over the world are doing it.  And for a very good reason.  It works.  Today, brands are realizing the power of leveraging social influencers and bloggers to create organic content about their brand - and spread it to their fan base.  Which can be miniscule or massive.

Regardless of fan base size, the brand is getting something powerful - content they didn't have to create, and which they can share through their own channels.  In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brands.

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Implied Celebrity Endorsement: How Arby's Capitalized on Game of Thrones Success

Posted by Jessica Moore on September 21, 2017 at 10:29 AM

TOPICS | Strategic Partnerships

For Game of Thrones fans winter is here… and thankfully for them they don’t need to travel all the way to Westeros in order to satisfy their craving of succulent, smoked turkey legs. On Sunday August 27th Arby’s introduced their newest menu item, only available in certain regions, also known as Game of Thrones night, which consequently made more than a few heads roll (similar to Ned Stark at the end of season one)... spoiler alert.

In a world captivated by the tale of 'Fire and Ice' this brand, and others, are all leaping at the opportunity to reap the benefits of this latest trend. In this blog post, Hollywood Branded will explore the implied celebrity endorsement of how Arby's capitalized on Game of Thrones success, and why other brands are following suit.

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How To Launch A Brand Through Product Placement: Kingsman & Old Forester

Posted by Alexis Tawater-Tiedemann on August 30, 2017 at 10:46 AM

TOPICS | Celebrity Initiative, Strategic Partnerships

How Old Forester Is Working With The Film To Sell Their New Bourbon

When the original Kingsman: The Secret Service premiered in 2014, it became a huge surprise hit and an instant cult favorite. And its sequel is set to be even bigger, adding tons of massive names like Jeff Bridges, Julianne Moore and even Elton John to their cast. 

While there was plenty of product placement in the first film, and most assuredly will be in the sequel, one brand integration has caught our eye as particularly interesting. In this blog, Hollywood Branded looks at Old Forester's use of Kingsman and how to launch a brand through product placement. 

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Protect Your Brand From Negative Celebrity Endorsement Deals

Posted by Stacy Jones on August 29, 2017 at 4:19 PM

TOPICS | Celebrity Initiative, Strategic Partnerships

The Celebrity Impact

Celebrities are sales drivers who strongly influence consumer engagement.  Consumers believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  In this blog, Hollywood Branded discusses how to protect your brand from negative celebrity endorsement deals.

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How To #8: Easy And Affordable Consumer Engagement Tactics [Infographic]

Posted by Stacy Jones on August 25, 2017 at 7:21 AM

TOPICS | Strategic Partnerships, Marketing Best Practices

A Consumer Engagement Tactic That Is Often Misunderstood

With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.

One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog post Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.

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An Inside Look At Indie Films And Brand Partnerships

Posted by Stacy Jones on August 22, 2017 at 6:30 AM

TOPICS | Strategic Partnerships


The Assumption About Indy Film Brand Partnerships

Independent film producers call our agency on an almost daily basis, under the impression that numerous brands are just waiting to open their pocket books to finance feature films -- brand shows up onscreen and, Abracadabra! Money in the production’s pocket.

While this impression is certainly not supported by fact, despite what the media often implies, corporate brand partnerships with independent feature films can indeed help a production gain a foothold to additional financing they may not have otherwise had. And it can be a fantastic partnership opportunity for the brand.  At a minimum, a brand partnership can provide significant production savings to help lower the production's cost bottom line.  In this blog, Hollywood Branded takes a look at what makes an indie film product placement a great partnership opportunity for a brand.

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The Mummy: When A Franchise Launch Fails

Posted by Adam Halpin on August 2, 2017 at 11:59 AM

TOPICS | Strategic Partnerships



The Mummy And Universal's Dark Universe

Over the past few years film franchises have exploded in the sense that they are becoming the true bread and butter of Hollywood. As a result, studios are each trying to develop their own franchises to compete with the massive franchises of other studios.

While it has a massive hit on its hands with the Jurassic World trilogy, Universal still doesn’t have a massive cinematic universe on the scale of something like Marvel's cinematic universe - or even Warner Bros. As a result, it has reached deep into its history in order to find one. In this blog, Hollywood Branded discusses Universal’s Dark Universe and what the first installment may mean for its future, and what happens when a franchise launch fails.

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Podcast Eps 19: How Entertainment Marketing Is Different Than Advertising [Infographic]

Posted by Stacy Jones on July 14, 2017 at 8:06 AM

TOPICS | Strategic Partnerships, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses how entertainment marketing is different than advertising or public relations, and shares an infographic on how brands can benefit massively from it.

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Spider-Man:  Homecoming Premiere Behind The Scenes Of Hollywood Branded

Posted by Adam Halpin on July 6, 2017 at 8:22 AM

TOPICS | Strategic Partnerships, Behind-The-Sign Of Hollywood

Hollywood Branded Takes You To Work

Two days before the premiere, we got the call from an event planner we often work with.  Could we do it?  The event planner had just gotten the job, and while he immediately thought of us,  it would mean some fast shuffling to make the logistics happen.  But like always, this crazy adrenaline rush of a world is the one our team lives in day in and day out.

And we were prepared.  The ask?  To have one (which we managed to maneuver to two - as we are always on the lookout for all of our retainer brands) of our clients provide beverages for the premiere party of Spiderman: Homecoming!   In this blog post, Hollywood Branded takes you behind the scenes to the Spider-Man: Homecoming premiere and how our clients got to be involved.

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Franchise Fatigue: Hollywood’s Newest ‘F’ Word

Posted by Jessica Moore on June 29, 2017 at 12:03 PM

TOPICS | Strategic Partnerships

What Film's Latest Trend Means For Brands

With June nearly at a close movie goers and producers are in the midst of the summer blockbuster rush, however, while the forecast for LA may say there’s nothing but sunshine, those in the film industry can sense something brewing in the horizon…

While in the past summer blockbusters have been regarded as prime-time for theater goers, boasting the loudest, funniest, and most exciting films of the year, slowly there has been a change in the tide. Original ideas now make way instead for sequels and remakes, and it’s taking a toll on the brands who once flourished during this season.  

In this blog post, Hollywood Branded will explore Hollywood’s newest ‘F’ word – Franchise Fatigue – a phenomenon grappling the film industry, and investigate how brands can navigate these new waters…

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The Magical Harry Potter Brand Partnerships [Infographic]

Posted by Anna Carron on June 26, 2017 at 10:21 AM

TOPICS | Strategic Partnerships

Product Placement & Brand Partnerships In Harry Potter Franchises

Harry Potter is one of the most successful film and book franchises of our time. It catapulted the author J.K. Rowling from living on welfare to being a billionaire by creating stories about Harry Potter and his friends Ron Weasley and Hermione Granger.

And throughout the films, despite them being set in a time of magic and well... not quite real life, brands managed to find their way on screen, or natural co-promotional media and retail tie in partnerships.  In this blog post, Hollywood Branded shares our infographic on the magical Harry Potter brand partnerships.

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Every Michael Bay Product Placement Video

Posted by Stacy Jones on June 23, 2017 at 4:27 PM

TOPICS | Strategic Partnerships

The History Of Product Placement - In Michael Bay Films

For any doubters about product placement on whether or not it works, there is one man in Hollywood who knows the value.  From the man known for Transformers. And Transformers. And wait... MORE Transformers... product placement deals - from organic to over-the-top and in your face, are a norm of his films.

Why? Well... because they make him money - whether that is from cash deals, to trade out loan of product that saves money, or cross promotional deals with brands that help advertise his films.  In this blog post, Hollywood Branded looks at Michael Bay's career impact on product placement, and shares a video compilation showcasing (almost) every one.

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Podcast Ep 16:  How To Create Awareness For New Product Launches

Posted by Stacy Jones on June 22, 2017 at 10:54 AM

TOPICS | Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  Hollywood Branded's CEO Stacy Jones discussses how to create awareness for new product launches resulting in higher memory of your brand, and shares our infographic on why product placement works better than an ad.  

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Celebrity Endorsement Ads: Intel, Hilton and Apartments.com

Posted by Stacy Jones on June 21, 2017 at 9:34 AM

TOPICS | Celebrity Initiative, Strategic Partnerships

These Three Brands Pull In Some Star Power In Funny New Ads

In this roundup of celebrity endorsement ads, Lebron James, Jim Parsons from The Big Bang Theory, comedienne Judy Greer and Jeff Goldblum all shine in these latest spots aired on national television.

In this blog, Hollywood Branded takes a look at the latest comedic celebrity endorsement ads from Intel, Hilton Garden Inn, and Apartments.com.

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Podcast Episode 15:  Why Retro Product Placement in Movies and TV Works [Infographic]

Posted by Stacy Jones on June 16, 2017 at 10:45 AM

TOPICS | Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  Stacy Jones discusses the benefits of retro product placement in movies and TV content for brands, and  shares our infographic on retro product placement's authentic & memorable connections that drive sales.

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Franchise Film Success Case Study: Pirates Of The Caribbean

Posted by Adam Halpin on June 13, 2017 at 5:56 PM

TOPICS | Strategic Partnerships



How One Movie Just Keeps Providing Brands A Major Partnership Option

It's common these days to find your favorite movie being crafted into hugely popular theme park attractions. However, you're not as likely to find theme park attractions being the source for blockbuster films as say, with The Country Bears, The Haunted Mansion and Tomorrowland having failed to get big bucks for Disney.  A rare example, however, was Pirates of the Caribbean which certainly has shone as a diamond in the rough for theme park rides turned movies.

It was through a stellar cast, unique concept and audience admiration that Pirates of the Caribbean became one of the most successful franchises of the century so far. In this blog, Hollywood Branded shares the franchise film success case study of Pirates Of The Caribbean and why it has been so embraced by audiences - and brands - far and wide.

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Hollywood Branded Influencer Marketing Infographic Library Now On Pinterest

Posted by Stacy Jones on May 28, 2017 at 4:17 PM

TOPICS | Celebrity Initiative, Strategic Partnerships, Event Activations


We've Done It!

It's taken some time... and we are very proud to say we have launched our entire Influencer Marketing infographic library on Pinterest!  In the upcoming days, weeks and months more of our content will be added to the already burgeoning amount of blogs and training materials available. Our agency spends a considerable amount of time to create materials to help brand marketers learn to leverage influencers and entertainment content marketing to a higher degree within their own marketing efforts. And we want to share it with you!

In this blog, Hollywood Branded shares with you ALL of our infographics on influencer marketing content now available at the click of your mouse in our Pinterest marketing library, available at https://www.pinterest.com/HollywoodBranded.

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Podcast Episode 12: How Much It Costs For Product Placement Marketing Strategy [Infographic]

Posted by Stacy Jones on May 24, 2017 at 7:15 AM

TOPICS | Strategic Partnerships


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy Jones talks about how much it costs for product placement marketing strategy, from single one offs to comprehensive programs and shares our infographic for network TV product placement costs.

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Shonda Rhimes And Dove Team Up For Branded Content Campaign

Posted by Stacy Jones on May 23, 2017 at 7:51 AM

TOPICS | Strategic Partnerships, Creative Content


How Dove Is Teaming Up With The TV Writer Extraordinaire 

Dove's new Real Beauty Productions aims to reach viewers who often don't find themselves reflected in the women they see on TV or in traditional beauty commercials, and they've partnered with a powerful female content creator to do so.

Shonda Rhimes, the TV genius behind Grey's AnatomyScandal, and How To Get Away With Murder, has teamed up with Dove to create a series of short films and spots that represent real women and real beauty. In this blog, Hollywood Branded checks out the new sponsored creative branded content from Shonda Rhimes and Dove.

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Guardians of the Galaxy: How Brand Partnerships In Space Can Exist

Posted by Adam Halpin on May 18, 2017 at 7:32 AM

TOPICS | Strategic Partnerships

What Makes Guardians Of The Galaxy A Successful Film For Brands

If there was ever a sleeper hit of Marvel’s Cinematic Universe it was 2014’s Guardians of the Galaxy. Of all of Marvel’s comic book turned movie properties, it was perhaps the least known before the film blasted into the cinematic universe, with very few having heard of the adventures of Peter Quill, Gamora, Drax the Destroyer, Rocket Raccoon and Groot.

Skip forward to 2017, and Guardians of the Galaxy Vol. 2 is one of the most highly anticipated films of the year. In this blog, Hollywood branded discusses the massive success of Guardians of the Galaxy and how brand partnerships in space themed films can exist.

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Product Placement Case Study – Secrets To Securing Trade Out Opportunities In Hollywood

Posted by Stacy Jones on May 15, 2017 at 2:20 PM

TOPICS | Strategic Partnerships


A B2B and B2C Case Study

Establishing your brand in Hollywood means developing your brand relationships in order to get the mega results you often see on screen for some brands.  And there is a secret - much of that exposure comes at a very affordable price.

But there are some insider secrets that you need to know to make that happen.  In this blog, Hollywood Branded shares insider secrets to successful product placement and case study on how brands can secure product placement trade out opportunities in Hollywood.

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May The Branding Force Be With You - Brands Leverage Star Wars

Posted by Jessica Moore on May 8, 2017 at 10:55 AM

TOPICS | Strategic Partnerships, Social Media Strategy


How Companies Capitalize On A Galaxy Far, Far Away

May the Fourth be with you!”  The common greeting, slogan, phrase, and social media tag deriving from the once inside joke amongst Star Wars fans has swelled into a new pop cultural phenomenon, dubbing May 4th an unofficial Star Wars holiday amongst fans and onlookers alike.

As with every pop culture movement companies have leapt onto the bandwagon, taking part in the nerd culture with a full embrace in the hopes of pulling the large audience to their side.  In this blog, Hollywood Branded explores how companies have capitalized on this galaxy far, far away, and the overall effectiveness of branding and brand integration amongst Star Wars fans.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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