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    How To #8: Easy And Affordable Consumer Engagement Tactics [Infographic]

    Posted by Stacy Jones on February 11, 2019 at 11:00 AM

    A Consumer Engagement Tactic That Is Often Misunderstood

    With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.

    One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog, Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.



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    Topics: Strategic Partnerships, Marketing Best Practices

    Top Brand Partnerships With Bumblebee

    Posted by Jessica Moore on February 7, 2019 at 11:00 AM

    Brand Campaigns That Were The Bees Knees

    Following the worldwide success of its predecessors, Bumblebee drove into theaters with high anticipation, and surpassed them all. The classic tale of a young, scrappy underdog continues to come out on top at the box office, and the franchise continues to prove it's transformative ability to fill seats.

    Unsurprisingly, this family friendly blockbuster proved a goldmine of opportunities for branded partnerships. So, just who took a chance on the little yellow Beetle? In this blog, Hollywood Branded brings you the top brand partnerships with Bumblebee, and the best campaigns this side of Cybertron.



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    Topics: Strategic Partnerships

    Animated Product Placement:  Audi And Spies In Disguise

    Posted by Chloe Wang on January 15, 2019 at 7:26 AM

    Is Self-Driven Car The Future Of Automobile?

    We've always seen product placements in films and television: when you see a character holding a MacBook Pro or a Coke bottle in the movie, those are product placements, whether or not Apple and Coca-Cola actively reached out to the production companies (they're so big that production companies usually place them organically.)

    However, Audi's breaking the news with its RSQ E-Tron autonomous car in the new Will Smith's animated film Spies In Disguise. In this blog post, Hollywood Branded discusses Audi's animated product placement in Spies In Disguise and shares some tips about product placements in animated films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

    Beauty Influencers Impact on Sales

    Posted by Tyra Dumont on January 10, 2019 at 9:23 AM

    Do You Have A Favorite Beauty Guru? Your Consumers Do...  

    We are in the age of viral videos and taking the perfect selfie, and millions of beauty videos are watched on YouTube every single day.  Viewers are absorbed in these makeup tutorials and are captivated with their favorite beauty vloggers.

    Beauty brands (and other lifestyle brands) partner with these makeup gurus to boost their sales because they know all eyes are on these superstars. However, are brand sales really being impacted by these famous vloggers using their products? In this blog, Hollywood Branded discusses why beauty influencers drive sales and increase brand awareness, offering a very specific niche influencer who can catapult brand sales. 



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    Topics: Social Influencers, Strategic Partnerships

    Branded Content, Product Placement And Mistakes To Avoid

    Posted by Greg Smith on January 9, 2019 at 10:00 AM

    Integrating Your Brand In Film & Television

    Branded content and product placement are perhaps two of the most crucial factors for an effective marketing campaign. We may be a little biased since they are two of our field of expertise, but we're not alone in this sentiment!

    From placements like Eggo waffles in Stranger Things to Reese's Pieces in ET, effective product placement creates an authentic awareness that relates to consumers unlike any other form of advertising. In this blog post, Hollywood Branded shares insights on branded content and product placement from one of our clients, FLIR Systems, Inc.'s Senior Manager of Strategic Communications, Vatche Arabian.



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    Topics: Podcast Topic, Product Placement & Branded Content, Strategic Partnerships

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