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HQ Trivia Game Beloved By... All
HQ is a new trivia app that has gained a ton of popularity. Every week, participants from around the nation (and possibly the world) are asked 12 questions with only 10 seconds to answer each one, and if you are smart enough to answer all of them correctly, you win a share in whatever the cash prize is that night. Or even other actual real tangible prizes - like Nike shoes.
The app launched in August 2017 with only 5,000 players tuned in. Just in a few months the app reached a record breaking 2.8 million users. HQ is free to download, and requires no catch, and is entirely based on advertiser revenue. Today with generation Z becoming more focused on their smartphone/ tablet screens, advertisers are realizing the marketing potential that comes along with it, and this happens to be a game that transcends demographic ages and focuses on those who want to be challenged and play games. In this blog, Hollywood Branded discusses the HQ trivia game and how brands can get involved through product placement and sponsorship.
They Are More Than YouTubers
Do you ever go down the YouTube rabbit hole? I know I have, and a lot of the videos I can't stop binging fall under the category of Entertainment videos. Forbes has released their list of the top Entertainment influencers, and all of these people have one thing in common: millions of people can't stop following their every move.
YouTube is not the only thing these men and women do, it is just the beginning of how they share their daily lives. From books to TV shows, these self-made digital stars are doing it all, and brands who pay them are a big part of how they can profit from their self made lives is all made possible. In this blog, Hollywood Branded looks at Forbes' list of the Top 10 Entertainment Influencers and the brands they have partnered with.
Virtual Experiences Are Pioneering A New World For Brand Marketers
Product Placement has long been a part of video games, mostly in the form of “native ads.” By definition, native ads include billboards, signs, and other advertisements that lend reality to the setting of the video game while also promoting real-world brands. They don't necessarily stand out with messaging - but they are in the 'world' of the game experience.
With the acquisition of Oculus Rift by Facebook, and the rumblings throughout the tech world about virtual reality, Virtual Reailty (VR) may add a whole new level to product placement and brand integration with video games over the future years to come. In this blog, Hollywood Branded takes a look at the future of product placement and video games, especially as it relates to virtual reality.
Mission: Product Placement
Box office action films, especially spy capers, are a mecca for luxury and high tech brand partnerships. The storylines provide seamless showcase opportunities, the typical associated cast are mega A-list actors, and the international audiences provide a global platform to launch co-branded media campaigns. What more could a brand desire!
And one of the most time-tested, popular and brand friendly of these films is the Mission Impossible franchise. In this blog, Hollywood Branded shares an infographic our team created on the brand partnerships of Mission Impossible through the decades.