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    How To Create A Safety Net With Celebrity Endorsement Investment

    Posted by Stacy Jones on July 12, 2018 at 7:56 AM

     


    The Celebrity Impact For Brands

    Celebrities are sales drivers who strongly influence consumer engagement. We believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

    But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  There are absolutely ways you can protect yourself.  In this blog, Hollywood Branded takes a look at how to create your own brand's celebrity partnership safety net in order to be successful - and safe. 



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    Topics: Celebrity Initiative, Strategic Partnerships

    Top Brand Partnerships With Ant-Man And The Wasp

    Posted by Jessica Moore on July 10, 2018 at 9:38 AM

    The Smallest Heroes With Large Brand Promotions

    With the latest Disney/Marvel superhero installment hitting theaters July 6th, the brand partnerships are out in force. Riding the coattails of the cinematic universe's success this year with Black Panther in February (which broke the $1 Billion mark), and Avengers: Infinity War, who went on to surpass $2 Billion worldwide, Ant-Man and The Wasp hopes to add to the impressive 2018 tally.

    So, what brands can we see this time around? Let's count them down.  In this blog, Hollywood Branded brings you the top brand partnerships with Ant-Man and the Wasp, and explains why the smallest of supers make for some of the biggest promotions...



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    How Brands Are Making a Digital Impact at the 2018 World Cup

    Posted by David Di Miele on July 9, 2018 at 10:01 AM

    With Three Billion People Tuning In... Marketing Dollars Join The Game

    As the World Cup tournament heads down the final stretch, the on-field battle for soccer supremacy isn’t the only fierce competition taking place. Off the field, brands -- both big and small -- are competing for consumers’ attentions in more ways than ever before. According to FIFA, three billion people watched the 2014 World Cup, with another estimated 280 million tuning in online or on a mobile device.

    This digital trend is expected to grow exponentially for the 2018 World Cup in Russia, and the tournament's even been dubbed the first truly digital World Cup. In this blog post, Hollywood Branded looks at how brands are making a digital impact at the 2018 World Cup, and taking advantage of the spike in online fan engagement.



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    Topics: Sports Marketing, Strategic Partnerships

    How A TV Ad Became A Movie: Top 5 Brand Partnerships With Uncle Drew

    Posted by Jessica Moore on July 6, 2018 at 11:41 AM

    Products With Courtside Seats To The Hottest Ticket In Town

    Following the highly anticipated film's opening weekend smash, and raking in $15.5MM despite going up against Jurassic World: Fallen Kingdom, Incredibles 2, and Sicario: Day of the Soldado - a movie that was launched from a brand's ad campaign has come in #4 overall for the weekend.  (And has barely broken a sweat in the process.)

    This is a unique turn of events, where a brand has literally created a feature film based off of an ad campaign. The mecca of all motherloads for the brand. And most interesting... is the number of other brands interested in jumping on the bandwagon to help support the ad (ahem, film) in some pretty large ways. In this blog, Hollywood Branded shares how one brand's TV ad became a movie, and the top five brand partnerships with Uncle Drew who helped propel the movie to becoming a top hit.



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    MoviePass Competitors You Should Know About

    Posted by Luis Vargas on July 5, 2018 at 11:41 AM


    Movie Goers Rejoice

    If you haven’t heard of the monthly subscription service MoviePass, it is simply amazing and quite honestly, you’ve been missing out.  And even if going to the theater hasn't been on the top of your to-do list recently, the new and innovative Moviepass membership program is bound to get more people going to the theater than ever before. (At least they hope it does.)

    And of course whenever an innovative and revolutionary idea or concept comes along, there are always bound to be other competitors and copy cats jumping on board to cash in on the craze. For every Netflix there is a Hulu or Amazon Video ready to swoop in on customers. And the same goes for the idea of watching unlimited films in theaters. In this blog, Hollywood Branded discusses what you need to know about Moviepass’ competitors including Sinemia and AMC Stubs A-list.



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    Topics: Product Placement & Branded Content, Strategic Partnerships

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