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    A Beacon Of Hope: A Case Study On Location-Based Marketing

    Posted by Dumisa Moyo on October 10, 2018 at 3:15 PM


    A Case Study: Rite Aid's Latest Marketing Campaign

    In January 2016, Rite Aid installed proximity beacons into each of its stores across the U.S. By the time the installation was complete, all of its (at the time) 4,500 stores had been outfitted with beacons. This move awarded them with the bragging rights of having the largest beacon technology installation push in a retail setting, a crown previously worn by Macy’s in 2014.

    Fast forward two years, and Rite Aid is back in the limelight with a brand new marketing strategy. Emboldened by “The Great Beacon Migration Of 2016,” the pharmacy corporation feels that now is the best time to open the floodgates of marketing strategy. Of course, we'll break down the key methods that Rite Aid used to prepare themselves for their latest advertising adventure. In this blog case study, Hollywood Branded examines and explains how Rite Aid Targets Consumers Using Location Based Marketing.



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    Topics: Strategic Partnerships, Public Relations

    Celebrity Investments In Businesses

    Posted by Justin Holvey on September 20, 2018 at 9:02 AM


    Not All Their Business Takes Place in Hollywood

    When you think of how celebrities get successful, the first thing that comes to mind is their work in entertainment. Either from their acting, singing, hosting, or anything onscreen, their public face is how they got famous and where we see them most of the time. However, to really make the big bucks, a lot of celebs invest their hard earned dollars in other ventures. 

    From Food to Technology, celebrities have put their name and fortune behind all different kinds of businesses. Some have gone on to massive success, while others have faltered. But one thing is certain- celebs are not just doing business in Hollywood. In this blog, Hollywood Branded looks at some of the different successes (and failures) of celebrities investments in businesses, for brands interested in exploring this alternative endorsement option.



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    Topics: Strategic Partnerships, Celebrity Initiative

    Things Our Team Says They Have Learned...

    Posted by Stacy Jones on September 12, 2018 at 11:26 AM

    What You Might Not Know... That I Take For Granted

    I've lived in the world of branded entertainment for over twenty years, and often forget that things that seem so natural to me as making sense, aren't that well known outside of our industry.  Which means there is no way most clients or prospective clients likely have any insight into the mechanisms that make Product Placement, Celebrity and Influencer partnerships work.

    What I forget is... that our own team when they begin to work with us also learns, just like our clients. And what they have learned may prove valuable to you!  In this blog, Hollywood Branded shares what our own team members have learned, that will help entertainment and influencer marketing make more sense to you.



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    Topics: Product Placement & Branded Content, Social Influencers, Strategic Partnerships

    How Three Brands Partnered With Film And TV To Produce New Co-Branded Product Lines

    Posted by Dumisa Moyo on September 4, 2018 at 12:55 PM

    Product Lines Are Coming

    When it comes to effective marketing, creativity is a key player in generating sales. And one of the most creative ways we've seen brands leverage content partnerships is through building new co-branded licensed lines with some of today's hottest pop culture driven television and feature films.    

    When there is a built in audience of fans who love and adore the characters and storylines they tune in to, there is a ready-made buyer just waiting to purchase whatever product makes the content more real to them. And that means brands who are savvy can win big by launching  products targeted to a ready made audience - even if that audience isn't one they previously targeted or were well known with. In this blog, Hollywood Branded shares how three alcohol brands partnered with TV show and Film content partners to produce new co-branded product line extensions. 



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    How To #20: 8 Steps To Leverage Celebrity Talent To A Brand’s Advantage

    Posted by Stacy Jones on August 31, 2018 at 8:15 AM

    Celebrity Events Have Untapped Potential

    Having a celebrity attend a brand sponsored event is half the battle. Getting assets that will live beyond the event is the long term win. Without an upfront plan in place, tens of thousands of dollars will be wasted, as celebrities won’t do anything outside of their contracts after the ink has dried. 

    In reality, there are a lot of ways to mess up a celebrity endorsement based on little things you just didn't think of.  In this blog, Hollywood Branded has provided an 8 step guide to leverage celebrity talent at an event to a brand's advantage and a partnership is a win.



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations, Marketing Best Practices

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